7 min read
8 Employer Branding Strategies to Stand Out in a Crowded Market
Today’s HR teams wear two hats: talent finder and employee brand marketer. Beyond obtaining and retaining top talent,...
5 min read
Digital Marketing Trends For 2026: What's Gaining Momentum Now
Just like fashion (goodbye skinny jeans, hello bootcut!), digital marketing changes every year. And if you hoped that...
6 min read
PPC vs SEO: 7 Ways to Choose the Right Strategy
If your business is online, chances are you’re looking to drive more traffic to your website. This boosts brand...
5 min read
6 Ways AI Is Transforming Recruitment Marketing
Recruitment marketing has always focused on presenting opportunities to the best-fit candidates at the right time....
5 min read
2025 Digital Marketing Highlights: ProIQ’s Year in Review
As we reflect on 2025, it’s clear the year brought rapid shifts across digital marketing and hiring. AI evolved...
5 min read
Marketing Agency Culture, Unleashed: Meet Our Dogs
They may not run campaigns, but they definitely run the show.
At ProIQ, we take marketing strategy, performance data,...
6 min read
10 Content Marketing Myths That Are Hurting Your Results
Content marketing is an incredibly effective strategy for businesses of all sizes and industries when it’s done right.
...
7 min read
7 Programmatic Job Advertising Tips for Faster Hiring
You’ve posted your job everywhere, refreshed it twice, boosted it once, and still haven’t seen the applicants you need.
7 min read
5 Data-Driven Marketing Tactics for Smarter Campaigns
Between surveys, loyalty programs, and website analytics, modern marketers have more customer data than ever before. In...
7 min read
5 Marketing Lessons I Learned Building ProIQ
When I reflect on the journey of building ProIQ, a lot comes to mind. Late nights, countless cups of coffee, client...
