No area of digital marketing has been left untouched by AI. From our search on Google AI Overview to AI-powered content creation and digital advertising, artificial intelligence has transformed the way marketing is implemented and executed.
These tools have also elevated how brands engage customers via email. With more than 376 billion emails sent daily, AI-driven email marketing enables brands to cut through the noise and step up to the podium, all while saving time and resources.
However, to create smart email campaigns and stand out in customers’ inboxes, marketers must use innovative tools and adopt best practices.
Ready to elevate brand-customer connections? Here’s everything you should know about AI for email campaign performance.
Email has traditionally been the go-to channel for digital marketers. That’s because there are over 4.4 billion email users globally, eclipsing the number of people using Facebook, Instagram, and other social media sites.
However, with open rates of 20% to 25% compared to 90% on chat apps like WhatsApp, digital marketers must adopt more effective practices to entice prospects to open, click, and convert.
Luckily, AI provides a solution.
Artificial intelligence in email marketing uses AI-powered tools to automate and optimize email marketing campaigns. Through data analytics, AI-driven segmentation, and machine learning, digital marketers can better analyze customer behavior and automate and personalize content at scale.
While it might take a human an hour or more to draft one personalized email, AI does this in mere seconds. These tools also streamline repetitive tasks, such as:
Think of it as having a supercharged marketing assistant that never sleeps, constantly learning and improving your campaigns so you can reclaim your time.
Among the top benefits of AI email marketing are:
Generic email blasts are no longer effective. The average customer receives 121 business emails daily, quickly leading to inbox fatigue.
AI enables marketers to create highly personalized experiences by analyzing user data, such as past purchases, browsing behavior, and engagement history. This means every subscriber can receive content tailored specifically to their interests, boosting open rates.
Manual segmentation is time-consuming and often prone to inaccuracies. AI algorithms can automatically group subscribers based on behavioral and demographic data, ensuring that the right message reaches the right person at the right time.
When emails are sent, it matters as much as what they say. AI tools can analyze engagement patterns to determine the optimal time to send emails to each recipient, thereby boosting open rates and click-throughs.
AI can forecast future behavior. For example, it can predict which subscribers are likely to churn, which ones might convert, and what products they might be interested in. This allows you to engage your audience proactively.
About 95% of marketers who use generative AI for email creation rate it as “effective.” And over half believe it’s “very effective.”
AI can generate subject lines, headlines, and even full email bodies based on successful past campaigns. A/B testing is automated and results-driven, saving time and increasing performance.
Email marketers can craft hyper-personalized messages with a few simple prompts, freeing up more time for them to focus on other initiatives.
Several powerful AI-powered email marketing tools help businesses unlock these benefits:
Each tool has its strengths, and choosing the right one depends on your business size, goals, and marketing stack.
AI in email marketing isn’t just theory. It’s already transforming real campaigns. Here are a few common use cases:
While AI offers immense potential, it’s not without hurdles:
AI requires data to function effectively, but marketers must ensure they collect and use it ethically and in compliance with regulations such as the GDPR and CCPA.
Relying too heavily on AI can make your emails feel robotic. Balance automation with human creativity to maintain authenticity.
Implementing AI tools requires training and a solid understanding of the technology. Without proper onboarding, businesses may struggle to fully utilize the platform.
AI is only as smart as the data and strategy behind it. Inaccurate data or poor campaign logic can lead to poor performance.
To make the most of AI email marketing, follow these tried-and-true strategies:
While email remains a dominant digital marketing channel, AI makes it even better. From personalization to automation, marketers can leverage these tools to unlock deeper customer insights, higher productivity, and supreme personalization.
Keep an eye out for our next AI blog, where we discuss AI SEO tools and how they can future-proof your marketing tactics.