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ProIQ

ProIQ


Recent posts by ProIQ

3 min read

How to Build a Social Media Recruiting Strategy

By ProIQ on Nov 15, 2023 6:04:00 AM

Like marketing your product or service, you need a solid social media recruiting strategy to get the word out about openings within your company. Social media recruiting involves more than posting a job opening on your newsfeed and hoping your post gets in front of the eyes of suitable candidates. Instead, it’s a marketing strategy designed to market your employer brand and create your own pool of talent, directly from social media, who is ready and eager to work with your team.

If you don’t already have a social media recruiting strategy (or you do but need to revamp it), here are five steps you can take today to get the most out of using social to recruit top talent.

5 Steps to Build Your Social Media Recruiting Strategy

 

1.    Scope Out Your Competition

If you live by the “keep your eyes on your own paper” rule, it might be time to break it and look at what your competitors are doing regarding their social media recruiting strategy. While you shouldn’t steal their content and claim it as yours, you can use it to inspire your own social media recruiting strategy.

As you look at your competitors, notice how they interact with their followers and see the kinds of posts that they share. Do their posts with lots of images get more engagement? Take notes and use your notes for your content and strategy.

2.    Get Active on Relevant Platforms

As you research your competition, you’ll also get a good idea of where your ideal candidates hang out online.

Note which social media platform is the most popular for your target audience. You’ll want to actively use those platforms for your company’s social media campaigns. No matter which platform is right for you, remember that the key to creating an engaged audience of interested potential talent is to be active, provide valuable content, and engage with your audience.

Focus your energy on the platforms that best match your audience. For many industries, LinkedIn is a great place to start. Especially considering nearly half of adults with a bachelor’s degree spend time on LinkedIn. But, also think about other sites, like Reddit, X (formerly Twitter), Instagram, or Facebook.

3.    Tailor Your Content for Your Audience

Social media recruitment marketing involves more than posting a job opportunity to your company’s feed and hoping for the best. Plus, if you only publish job advertisements, your feed will come across as spammy and be a turn-off to potential new talent. This is why you must tailor your content for your audience.

Use your content to attract potential candidates for your role by sharing engaging visual content to your feed and talking about your employer brand. These posts can include employee highlights, explanations of employee benefits, or office perks. Interested candidates will search for your company online anyway, so by sharing content relevant to your amazing workplace, you’ll carefully curate a strong employer brand.

4.    Invest in Social Media Tools

Joining multiple social media platforms for your company is an excellent start for your recruitment strategy.

Social media is an excellent resource to market job openings to an interested audience of prospective jobseekers, but joining multiple platforms and attempting to stay active on top of your other job duties can add more to your already full plate. Various social media tools can help you schedule content and track important analytical data.

Tracking data, such as the number of clicks on your job listing posts, is essential from a marketing standpoint. With this data, you’ll know which type of content performs well, the span of your reach, and how many people visit your applicant tracking system, or ATS, with each post.

5.    Recruit Current Employees to Share Your Posts

Social media recruiting is an efficient way to get the word out about open positions within your company, especially if you have created an engaged community with your followers. To help generate trust and reach a wider pool of potential applicants, encourage your current employees to share your company’s posts to their feeds. There is a good chance your current employees are colleagues with your next talented new hire.

 

Create Your Social Media Recruiting Strategy with ProIQ

Using social media for recruitment takes time, consistency, and a well-defined strategy. While you can do it all on your own, you don’t have to. ProIQ is here to help.

At ProIQ, we’re ready to share our talent marketing and recruitment expertise to elevate your social media presence and bring you high-quality talent leads. Contact us today if you’re ready to leverage social media and attract talent.

Topics: Social Media Marketing
3 min read

Social Media Hiring: How to Target the Right Candidates

By ProIQ on Nov 1, 2023 5:59:00 AM

Is social media hiring an effective strategy to attract talent for an open position?

The answer is yes.

Social media is one of the most effective ways to advertise open positions. Whether you have open positions now or are planning to in the future, social media can be one of the easiest ways to create a talent pool of people eager to work for your company.

But how can you guarantee that social media hiring works for you?

The key is targeting the right candidates to create a social media recruitment strategy. Let’s look at how you can get started getting eyes on your job listings through the power of social.

How To Do Social Media Hiring the Right Way

An effective social media recruitment strategy that delivers quality talent takes time, effort, and, most of all—patience. Don’t worry, all your efforts in social media recruiting will pay off with a highly qualified and engaged pool of candidates.

Here are some social media recruiting best practices and tips you can try today to begin targeting top talent for your organization.

Boost Your Employer Brand

Like it or not, one of the major factors that influences a candidate's decision to apply for a job is the company's reputation, often referred to as its employer brand. 86% of jobseekers look at a company’s rating and reviews before applying for an open role. The good news is your employer brand can be carefully curated with the right content.

Use your social media accounts to show your followers what working at your company is like. You can do this by highlighting star employees, sharing “behind the scenes” posts, or discussing the great benefits you offer your employees, like paid volunteer time off or company retreats. Showcasing your employer brand on social media gives interested candidates a “sneak peek” into what it’s like to be at your workplace and why they should apply right away.

Be Active on the Right Platforms

While it can be tempting to advertise on every social media platform, not all are a good investment for your social media hiring efforts. Consider where your potential employees might be active online to make the most use of your time and resources. For example, if you know your employees frequent Reddit subs, visiting the same subs and becoming an active participant would be a good idea.

Be strategic in where you engage jobseekers and how you share content. Do your research and create a social media hiring strategy that aligns closely with your goals and where to find your target candidates.

Use Photos and Videos to Engage with Followers

Some of the most high-performing content on social media today is visual. Reels, short-form videos, infographics, or even stand-alone pictures are all great ways to showcase your company, your team, and why job seekers should apply to work at your organization. In fact, short-form video has the highest ROI of all marketing trends.

If your company is hiring, consider adding a visual to your post to get more traction and engagement with your followers.

Advertise Job Listings on Social Media

Any good strategy for social media hiring should include advertising your open positions across all platforms. While organic leads might find your content online, you’ll have better luck targeting suitable candidates if you run your post as a paid advertisement.

When your company runs a paid advertisement, you can determine which demographics see your post. This is especially helpful for targeting qualified talent that might be just outside of your reach.

Recruit Current Employees to Share

If there is anyone who can best talk about their experiences working for your company, it’s your employees. They can easily advocate for the company and help recruit the right talent for your open positions by sharing your company’s posts to their feeds. Encourage your team members to share, like, comment, and follow your social media platforms and engage with your posts. The more engagement can lead posts to reach potential candidates better.

Unlock the Power of Social Media Hiring

Think of social media as one gateway to top-tier talent. Whether you have job openings now or are planning for the future, a well-crafted social media recruitment strategy ensures you attract the most qualified talent out there.

Ready to elevate your talent marketing game? Team up with ProIQ. We specialize in talent marketing and advertising, and we'll help you design a tailor-made social media recruitment strategy for your company's needs. Reach out to us today to get started.

Topics: Social Media Marketing
4 min read

How to Develop Recruitment Marketing Strategies

By ProIQ on Oct 18, 2023 10:10:00 AM

If you’re a hiring manager and you’re wondering how other companies seem to have a continuous pipeline of top talent for their roles, wonder no more—the answer: solid recruitment marketing strategies. And recruitment marketing is not as hard to put into action as you might think with the right help.

Recruitment marketing involves inbound marketing strategies to gain the attention of potential talent. So, while your company may not have current open positions, you’ll have a pool of candidates interested in working with you. Here are five recruitment marketing strategies to attract talent today.

5 Useful Recruitment Marketing Strategies

1.    Social Media Recruiting

Social media recruiting is a powerful tool to get the word out about your business and your vacancies. The nice thing about social media is that your company can use it for various reasons– whether it’s posting about a job opportunity or using it as a line of communication to interact with your followers.

An active social media presence is just one of many ways to help attract the attention of passive candidates. Passive candidates, or your followers who might not be officially looking for work but are interested in eventually making a switch, who see your job postings may be encouraged to apply. The key to creating a recruitment marketing strategy using social media is maintaining an online presence.

2.    Create a Strong Employer Brand

LinkedIn says companies with great employer brands attract 50% more qualified applicants than companies without. So, prioritizing how candidates feel about your brand should be at the top of your recruitment marketing plan.

But remember, your employer branding isn’t just the product or service your company provides. Instead, it’s your company’s missions, values, and the people who make it work. So, showcase your team and why they love working at your organization. Give candidates a glimpse into what being a part of your team is like.

How can you bring attention to your brand?

Consider creating social media posts dedicated to portraying your company’s culture to help boost your company’s brand. You can do this by sharing testimonials from your employees or recording a short interview with your employees to talk about what it’s like to work with you.

3.    Build A Strong Community

Social media’s sole purpose is to build relationships and connect online. Use your social media feed to post relevant and valuable content for your followers. Developing content that opens the door for interaction with your followers helps build trust and community. Successful recruitment marketing strategies using social media can be through giveaways, contests, Q&A sessions, or even sharing user-generated content. Engage in meaningful conversations with your followers, and responding to their comments or messages will also help strengthen your online community.

By consistently providing value and engaging with your followers, you can create a strong, loyal community that supports your brand and helps spread the word about your open potential. Plus, potential candidates who already know and trust your company will be even more interested in working for your company if a position opens that fits their skill set.

4.    Social Media Advertising

The beauty of social media is that most platforms allow users to run paid advertising. This is especially helpful for the times when your company has open positions that require a quick turnaround– you can use paid advertising as a recruitment marketing strategy! You can post about the job online to get it in front of the eyes of your followers. But to reach those candidates who are just outside your reach, create a paid advertisement to promote the job.

Paid advertisements allow you to market to only a targeted group of people. By targeting specific demographics, you can set the ad to appear in the newsfeed of qualified candidates. This way, you can be sure top talent sees your ads and apply for the job.

5.    Manage Online Review Boards

Online job review boards can be a great place to learn about your company. There’s a sure guarantee potential candidates will search for a review of your company before applying for a position. This is why it’s essential to manage the reviews left by current and previous employees— you do not want a negative review scaring away top talent! Use this recruitment marketing strategy to mitigate what is said about your company online and control the narrative.

Starting New Recruitment Marketing Strategies

Creating a recruitment marketing plan might sound like a daunting task, but it’s one you shouldn’t move farther down on your to-do list. While true recruitment marketing is an investment of time, it pays to have inbound leads of top talent eagerly waiting to work with your company.

Contact us today to learn more about ProIQ’s talent marketing solutions and recruitment marketing strategies that can help you achieve your goals.

Topics: Recruitment Marketing
4 min read

Recruiting on Twitter: 5 Tips on How to Start

By ProIQ on Oct 4, 2023 10:02:00 AM

Are you looking to step up your hiring game? Recruiting on Twitter can be a game-changer. As experts in the field, we know that social media recruiting is not just a trend—it's a smart strategy for finding great candidates. In this article, we're giving you five easy-to-follow tips to make Twitter your new go-to for sourcing talent.

Recruiting on Twitter

Twitter, now newly renamed to X, is the Internet’s “global town square,” according to X CEO Linda Yaccarino. Since Twitter is a virtual community plaza where people hang out, there’s a high chance your future employees are hanging out on the platform. With that in mind, using Twitter for recruitment marketing would only make sense, right?

We think so. And we’ve got some tips for you on recruiting on Twitter.

5 Tips to Start Recruiting on Twitter

1.    Build Your Employer Brand

Your employer brand is everything when it comes to social media. You must ensure your company’s username and profile picture align with your company’s name. This will help your audience know it’s your company’s account, not someone else’s. Plus, your company’s logo will make a great profile picture!

What should you share?

Everything you tweet from your company’s account will show up on the profile’s feed, making it a great place to share your vacancies. However, don’t just tweet about the open positions you have– this could cause your account to come across as spam. Instead, Tweet about what makes your company unique and a great place to work.

2.    Create Engaging Content

Speaking of tweets, you should also create content that adds value for your audience. Social media is all about connecting with people if you only post about your vacancies, it leaves little room for engagement. However, by posting shareable, valuable, and relatable content to your specific industry, you’ll be able to interact with your audience and potential new hires.

Use Threads To Your Advantage

Even though Twitter limits the number of characters you can put in a tweet, you can create what is known as a “thread.” A thread is a series of linked tweets with which users can read and interact. Using threads to connect your tweets is a great way to share precious content.

3.    Tap into Twitter’s Features

Twitter, or X, is full of features that lend a helping hand to recruiting on Twitter. One of the most valuable features is hashtags. Adding hashtags to your tweets is a great way to get your content in front of the eyes of your audience, especially if users have selected to follow and receive notifications from a specific hashtag. Before you begin tweeting, brainstorm a list of industry-specific and relevant hashtags and add them to the end of your tweets.

What about Twitter chats?

To boost your interaction with your audience, consider participating in Twitter chats, too. Leaders will schedule industry chats for certain days of the week or month, depending on your industry. You’ll use the specific chat hashtag to answer questions or share content with your followers and those participating.

4.    Create Paid Ad Campaigns

One of the nice things about social media is that, regardless of the platform, you can run targeted ad campaigns so that your content only reaches the selected audience you want. In the case of recruitment, this is a good thing! It means you can pay to run your “Now hiring!” tweet as a paid ad campaign and have it show in the feeds of users most likely to possess the skills your company needs. And, according to Hootsuite, Twitter ads have the potential to reach nearly 545 million people— the odds are high that the right talent for your company is within this pool of people.

5.    Search for Top Performers

If you’re a recruiter and you’d rather talk with potential prospects one one-on-one, Twitter makes it easy to do that. You can type your specific search criteria using the search bar feature and see users who match them.

For example, let’s say you’d like to hire a tech writer for an open position. Simply type “tech writer” in the search bar, and users with those keywords in their profile will be at your fingertips in no time. Then, simply browse their profiles to see if you think they’d be a good fit and send them a message.

Get Started Recruiting on Twitter

Just like with other avenues of recruitment marketing, you shouldn’t wait until you have vacancies to begin recruiting on Twitter. Using social media for recruitment is a process that requires special care and planning to ensure it is done well.

Working with a recruitment marketing firm can help you reach the best, most qualified candidates for your roles. At ProIQ, our team has decades of relevant experience in talent recruitment, talent marketing, sales, and data analytics. We know how to find the best prospects and retain them. Learn how we can combine our talent advisory experience to help you find solutions to your hiring goals.

 

Topics: Recruitment Marketing Social Media Marketing
4 min read

6 Tips on Succeeding with Social Recruiting

By ProIQ on Aug 23, 2023 11:08:00 AM

Every recruitment marketer knows social recruiting is one of the best secret weapons to elevate your employer branding and market your company to interested candidates—and sometimes to candidates who don’t even know they’re looking for a new position!

What is social recruiting?

Social recruiting uses various social media platforms to get the word out about your company and generate interest in you, your brand, and your job opportunities. With the right know-how, you can use social media recruitment to create a pool of interested candidates, so when you have an open position in your company, you already have a pool of candidates eagerly waiting to join your team.

The Major Benefits of Social Recruiting

Using social media to recruit candidates comes with serious advantages. It creates buzz and interest in your organization and, in turn, leads top talent right to you.

How can you use social media to boost your employer branding?

  • Discuss your company’s culture.
  • Showcase your excellent employees.
  • Give an inside look into your company benefits and employees’ work-life balance.
  • Ask questions and engage with your audience.

Easily Reach Hidden Talent

Using your social channel comment sections as networking opportunities, you can easily reach passive candidates. Passive candidates are people who are not necessarily looking for a new job but have the proper skill set for your team. By engaging with these passive candidates, you can efficiently market open positions to them when jobs become available.

Here are six tips to incorporate into your recruitment marketing strategy.

6 Tips for Recruiting on Social Media

1.    Optimize social media profiles

A basic social media profile is not going to spark enthusiasm or interest. Take the time to create brand-specific profile pictures, image headers, and hashtags for your social media profile. The key to optimizing your social media profiles is consistency and cohesion. For example, when a job seeker lands on your LinkedIn profile, your company’s mission should be clear. That same jobseeker should get the same vibe from your Twitter or Instagram profiles, too.

2.    Employer branding

Employer brand is an important factor candidates consider when applying for an open role. Like shopping for new running shoes and reading reviews, interested candidates will spend time stalking a company’s social media profiles to help them decide if they want to work there. 96% of job seekers say they use social media when conducting a job search.

By showcasing your employer brand on your social media platforms, you are keeping the interest of interested candidates who would love to work with you.

3.    Share compelling content and engage your audience

While each social media platform is inherently different, the basic principles are the same: you must share compelling, high-quality content to attract an engaged audience. Get the most out of your social media profiles and set yourself apart by sharing relevant and interesting content.

4.    Define the target audience

Just like the product or service your company offers is not made for everyone, neither are the open positions on your team. By using paid advertisements, social media makes it easy to market to only the individuals you know are interested in working for you. With paid advertisements, you can determine the appropriate audience to market to, and only those individuals will receive job advertisements based on their demographics. Paid advertisements make casting a wide net a breeze to catch the attention of qualified candidates.

5.    Track and analyze the links

The nice thing about paid advertisements means you can track and analyze your posts’ performance. Be sure to keep track of click-through rates, conversion rates, and engagement. The metrics and data will help you tweak future job advertisement campaigns to reach a more comprehensive and qualified audience.

6.    Stay current with trends

Trends change, stay ahead with a social media recruiting plan that’s current and innovative. Use the trends to your advantage. For example, use trending sounds or filters on TikTok or Instagram to create engaging reels or videos. By keeping up with the trends, you’ll stay current with the algorithms and in front of your audience’s eyes.

Create Your Social Recruiting Strategy

Social recruiting is a critical component of your recruitment marketing strategy. If you’re attempting to create a social media strategy by yourself, keeping up with the trends on each platform can feel like an impossible task. But, by partnering with a recruitment marketing firm, your firm can help you create and maintain the best social media marketing strategy for your company.

Ready to build your social media recruitment strategy? At ProIQ, our team has the talent marketing expertise you need to help you create a marketing recruitment strategy that works. Contact us today to get started.

Topics: Social Media Marketing Employer Branding
3 min read

How to Use Reddit Recruiting in 2023

By ProIQ on Aug 9, 2023 11:03:00 AM

Leveraging social media can be a game-changer when used in recruitment marketing. And when you add Reddit recruiting into the mix, you’ve got yourself a perfect recruitment marketing funnel.

For many companies, using Reddit isn’t always the first social media platform to attract talent. But, it can be a solid choice with big advantages. If you’re iffy about using Reddit for recruitment marketing or advertising, don’t be. The steps to leveraging the platform are simple once you know how to do it.

Let’s dive into how to use this online platform for recruitment marketing.

Why You Should Consider Reddit for Recruitment

Reddit recruiting can help you quickly uncover untapped potential and market to candidates who may have yet to consider working with your company. Although Reddit can sometimes be an overwhelming and text-heavy platform, it doesn’t stop the nearly 56 million daily active users from using the website.

What makes Reddit different?

Unlike most social media platforms where users follow accounts that appeal to their interests, Reddit is a giant message board that uses “subreddits” to categorize topics. The interesting thing about subreddits, or subs, is that each sub is specific to only one topic— meaning, no matter the industry, there will be a community of people interested in the industry and talking about it. And, more times than not, those same users are degreed individuals with highly sought-after skills.

Leverage Subreddits to Recruit Top Talent

Joining subs relevant to your company is a great place to connect with people interested in your industry—especially jobseekers.

What does that look like in practice?

Well, if you’re a healthcare company—go to the healthcare industry subreddits. Selling electric cars and need sales talent? Head to the electric vehicle subs. That’s where you can find candidates already interested in what you do and sell. And because those users are already enthusiastic, the chances are high that these people would love to work with your company if and when a position becomes available. All you need to do is casually mention you’re hiring and you’ve got an interested pool of talent you’ve already marketed to and whose interest has peaked.

Helpful Subreddits for Reddit Recruiting

Aside from joining industry-specific subreddits to look for potential talent to market to, also look at subreddits explicitly tailored for users who are actively job searching. Subs like, r/Resumes, r/GetEmployed, r/ForHire, and r/Recruitment are dedicated to helping people find jobs.

Know the Rules of Subreddits

Each sub has different rules for interacting with the community. The best way to use these subs for Reddit recruiting is to read the rules and interact with users accordingly. In some subs, you can post a direct job description—in others, you may need to comment on posts first to establish your account as an industry expert. You might offer resume tips or share industry-related knowledge.

No matter the sub’s rules, these subreddits are a goldmine for untapped potential!

Best Practices of Using Reddit for Recruitment

Read and Follow the Subreddit’s Rules

Reddit’s culture is very different than most social media platforms— meaning you must learn the rules of each community and follow the rules accordingly. If not, the chances are high that you will be banned from participating in the sub. Be sure to check the wiki panels or pinned posts for the rules before posting or commenting on posts in the community.

Build Trust with Comment Karma

You’ll get more recruiting mileage from your Reddit account by establishing your authority on a topic. When you comment on Reddit posts, you build comment karma. Reddit karma is a user score that translates to how helpful you are to Reddit’s communities. It’s an easy way to signal your authority on a topic and create trust with other users.

Be Authentic — Not Spammy!

Reddit users are pretty quick to point out when something looks like a scam. Unfortunately, posting link after link to job listing posts sets off the “scam alarms.” This is why it’s important to not only create trust within the communities you want to use for recruitment but also why your comments should be authentic and helpful.

Your Reddit Recruiting Strategy

Participating in subreddits and engaging in conversations by leaving authentic, helpful comments can help you subtly market your company to interested candidates— and you can be confident in knowing these candidates are interested in your industry because they’re hanging out in online forums specifically for that topic.

If you are curious about how ProIQ can help you leverage Reddit for talent marketing and advertising, consider partnering with our social media recruiting experts to create your customized recruitment strategy. Contact us today.

 

Topics: Recruitment Marketing Social Media Marketing
3 min read

Help Your Talent Acquisition Team Improve Recruiting with A Recruitment Marketing Agency

By ProIQ on Jul 26, 2023 12:41:00 PM

Open positions within your organization can create stress and frustration for workforce planning—especially in the current job market where scarcity is the common theme. Finding the right candidate for your company can be tough if you’re not already working with a recruitment marketing agency.

Recruitment marketing can help hiring teams create a pool of interested candidates. Think of recruitment marketing like any other marketing strategy. You’ll start advertising to a wide audience and eventually narrow candidates down to the people who “get you”— those who align with your company’s mission and values. You’ll want to have these kinds of employees on your team.

So, how can a recruitment marketing agency help you?

Three Benefits of Working with a Recruitment Marketing Agency

A recruitment marketing firm helps your company develop an effective marketing strategy to attract interested candidates. The end result? When a position becomes available in your company, you’ll already have a stack of interested prospects eager to work at your company.

Here are three ways a recruitment marketing agency can help your team advertise to the right candidates.

1.   Improve Employer Branding

The goal of recruitment marketing isn’t just to fill job vacancies. Instead, recruitment marketing focuses on the bigger picture—like how your company can use its brand to attract interested candidates.

The thing about employer branding is it speaks to potential new hires long before anyone from your hiring team reaches out with an interview offer. Potential candidates look to your employer brand for a sneak peek into the company culture, values, and mission. Employer branding is about how you’re viewed as an employer, and you want to highlight your best features.

A recruitment advertising firm can help improve employer branding to showcase your company’s unique attributes and reputation to attract quality talent.

2.   Increase Social Engagement

Social media recruiting is just as crucial as employer branding. An active online presence with a clear social strategy can help attract top-tier talent. With the rise of social media, it’s a safe bet interested candidates are searching for and following your company online.

Your follower list contains a wealth of potential new hires, and it’s a good idea to market your vacancies to those people who already know and love your brand. A recruiting marketing agency can help positively boost your company’s social media presence. Your social media strategy might include posting photos of happy employees or creating content centered on your company’s goals.

3.   Ramp Up Lead Generation

In an ideal world, your company will fill all vacancies, and production will be at an all-time high. But what happens when a team member leaves without notice? If your company is prone to simply waiting until a position is open to advertising vacancies, this approach can lead to wasted hours and decreased production.

Lead generation is one way to solve the hiring issue to keep your company performing at its best, and it’s something a recruitment marketing firm can help you with. By continually improving employer branding, increasing your company’s social presence, and collecting email addresses from interested candidates (for example, newsletters and sign-ups), you’ll create a list of talent who is ready to join you in your company when a position is open, just market to your list to find the best, most qualified talent for your team.

Improve Your Recruitment Marketing

You shouldn’t wait for an open position before employing a recruitment marketing agency. Recruitment marketing is the long game: building a good employer brand over time to attract only the best, top-quality team members.

If you’re ready to begin mapping out your recruitment marketing strategy, contact us today to learn more about ProIQ’s talent advisory strategies.

Topics: Talent Advisory Recruitment Marketing Social Media Marketing Employer Branding
3 min read

Top Advertising Recruiting Tools for Getting the Most Out of the Hiring Process

By ProIQ on Jul 12, 2023 8:00:00 AM

Getting your company’s open positions in front of the eyes of qualified candidates is key to hiring the best talent in your field. To attract top jobseekers, consider working with a recruitment marketing firm that uses advertising recruiting tools as part of its hiring process.

In this article, we'll dive into what type of tools a recruitment marketing agency uses to effectively promote your company's open roles and capture the attention of the most qualified candidates in your field. These advertising recruiting tools are designed to enhance your recruitment strategy, streamline the hiring process, and maximize the reach and impact of your job listings.

What Are Advertising Recruiting Tools?

It’s helpful to think of advertising recruiting as a funnel. The goal of advertising recruiting is to increase candidate interest as they move from the top of the funnel to the bottom, where hopefully, an offer is made and accepted.

Advertising recruiting tools are various technology-driven strategies and solutions that recruitment marketing firms use to effectively promote job openings to attract top talent. By leveraging these tools, recruitment marketing firms can quickly enhance the visibility of your job listings and target specific candidate demographics.

Top Advertising Recruiting Tools

Let’s look at some advertising tools your company can use throughout the hiring process.

Employer Branding

First impressions are everything, and it’s no different when it comes to employer branding. Your employer brand represents everything from your company’s values, mission, and unique company culture, shaping potential candidates’ perceptions of your organization. When your employer brand is compelling and authentic, qualified candidates will be eager to work for your company.

Your recruitment marketing firm can help you build your brand online to best attract candidates by showcasing employee work-life balance on social media or other employee-focused posts that might influence a person to apply for a position with your company.

Social Media Integration

Social media recruiting is a critical part of any recruitment strategy. Companies with a solid social media presence can leverage their social platforms to attract quality talent. Whether you’re sticking to established social media networks or trying new ones, like using TikTok for recruiting, a recruitment marketing agency will use social media integration tools to help run targeted campaigns for your vacancies. These tools provide analytical data to help you and your team understand how to better advertise your open positions to your target audience of job seekers on each platform you’re using.

CRMs

Customer relationship management software, or CRM, is a beneficial advertising recruiting tool. An advertising recruitment firm can use a CRM to monitor applicant behavior at every stage of the application process. For example, it’s helpful to know data regarding the length of time an applicant spends on the initial interview questions and the point of the application where a candidate loses interest and exits the screen. CRMs also allow recruitment specialists to automate certain stages of the hiring process, like sending emails to applicants about the status of their applications.

URL Tracking

If you run multiple advertising campaigns across different platforms, you’ll want to know how talent finds your job listings. URL tracking can provide valuable insights into your website traffic. Your recruitment marketing firm might use software like Google Analytics to assess the traffic to your listings. URL tracking gives you an idea of the best places to reach your audience and allows your recruitment marketing team to discontinue any campaign that’s not performing well—this will save you valuable time and resources.

Programmatic Job Advertising

Programmatic job advertising is an advertising recruiting tool that combines technology and data to efficiently reach and engage prospective candidates. This process helps you:

  • Automate digital ad purchasing and bidding
  • Display job ads across digital platforms and to specific audiences.
  • Optimize the reach and effectiveness of your job listings
  • Ensure that your ads are highly relevant and impactful

As part of your recruitment strategy, programmatic advertising can streamline your hiring process and help you get the best ROI for your advertising.

Get the Most Out of the Hiring Process

Recruiting advertising holds the key to streamlining your hiring process. By partnering with a recruitment advertising firm, you can reach the best, most qualified candidates for your roles using the best advertising recruiting tools throughout the hiring journey.

Ready to build a dedicated team for your organization? At ProIQ, our team has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance— we combine our diverse and worldly experience to develop unique digital, data-based solutions that address your toughest human capital and digital marketing challenges. Learn how we can help you today.

Topics: Recruitment Marketing
3 min read

What is Marketing Recruitment and Why Does it Matter?

By ProIQ on Jun 20, 2023 10:00:00 AM

Advertising open positions within your company involve more than just sticking an ad on your website and crossing your fingers. If you want to attract the best talent in your field, you should consider stepping up your marketing recruitment game. Let’s discuss how marketing recruitment efforts can help your talent attraction strategy.

What is Marketing Recruitment?

Before we get too far ahead of ourselves, let’s define marketing recruitment. Marketing recruitment is a recruitment strategy that uses proven marketing tactics to promote your company’s brand and values with the intent to attract top-notch candidates for your vacancies. Not only does this kind of recruiting market your business in a positive way, but it also helps showcase your company’s culture to potential employees.

Is Marketing Recruitment Important?

Marketing recruitment is an important component of your recruiting efforts. Today’s job seekers no longer look to newspapers to discover open positions. Instead, potential applicants look for open positions much like they shop for other things online. Interested applicants research the company, read company reviews, and compare job listings before deciding to apply for a new role.

Understanding this behavior is crucial to developing an effective recruitment marketing strategy. If you know potential employees research your company before applying, you can create content to showcase why it’s great to work at your company.

Five Strategies to Maximize Your Marketing Recruitment Efforts

Marketing recruitment is not just about content creation, though. There are several strategies you can– and should—use to boost engagement with potential employees.

Write Clear, Concise Job Descriptions

From an applicant’s perspective, there is nothing worse than reading a vague job description. Not only does a poorly defined job description leave a candidate with a million questions, it’s not a great way to persuade quality talent to apply for your vacancies.

When crafting job descriptions, adopt a marketer's mindset. Clearly define the role and showcase your brand’s personality in the description. A well-written job description can be the extra boost you need to attract top talent.

Branding

Your company’s brand and how your work culture is represented online is often the first thing interested candidates notice. You shouldn’t leave first impressions up to what employees, or ex-employees, have to say about working for your company. Instead, you can help paint your company in a positive light by building a branding strategy.

When creating a branding strategy, you’ll want to think about how to answer, “What makes your company the best place to work?” The answer to this question might include showcasing company culture, company perks, and star employees, responding to work reviews on websites like Glassdoor, or simplifying your hiring process.

Social Media Recruiting

Love it or hate it, social media plays an important role in marketing recruitment. Like your company’s website, social media is another part of your online presence. Interested candidates will look to your company’s social media profiles to get a feel of what your company is about and what it’s like to work for you.

Think about creating posts that highlight company culture, such as workplace celebrations, behind-the-scenes footage with employees, or share testimonials from current team members.

Inbound Marketing

With inbound recruitment marketing, you can gather applications from interested candidates, even if there isn't an immediate opening. By collecting information from these prospects, you can easily have their information on hand and reach out to them later if a suitable position becomes available. It's a helpful way to keep potential candidates in the loop for future opportunities.

Part of your inbound marketing strategy should focus on creating engaging content, either on social media or evergreen content on your company’s website, that will entice interested applicants. Also, ensure that the link to your application form is easily accessible.

Applicant Engagement

To attract the best talent in your field, you’ll need to keep candidates interested in the hiring process from start to finish. When you boost engagement, it'll encourage candidates to share their positive experiences with your company, spreading the word and attracting more interested applicants. It’s a win-win!

Many companies today rely only on one way of recruiting talent: posting job openings and waiting for applications. Marketing recruitment services can revolutionize your hiring game. Take the first step towards transforming your recruitment strategy.

For information on implementing a customized recruitment marketing plan, contact ProIQ today.

Topics: Talent Advisory Recruitment Marketing
3 min read

How to Choose the Right Recruitment Management System

By ProIQ on Jun 6, 2023 10:00:00 AM

When you think about hiring, your first thought might be, “Oh, the paperwork! All those resumes to sort through.” The recruitment marketing and hiring process can quickly become a mountain of paperwork. But it doesn’t have to be that way. Instead, consider using a recruitment management system that simplifies and automates your hiring.

Instead of spending countless hours sifting through piles of paperwork, the right recruitment management software can help you hire quicker and more efficiently. Let’s investigate what this system can do and why you should use one.

What Is a Recruitment Management System?

If you’re looking to recruit candidates for multiple positions across your company, it’s a good idea to consider using a recruitment management system (RMS). This intuitive software is the central hub for your recruitment operations. The recruitment management software helps you simultaneously post job listings across various job listing websites while conveniently shortlisting candidates and scheduling interviews—all from one place.

Benefits of a Recruitment Management System

With the help of an RMS, your HR team can say goodbye to sorting through every submitted resume. Recruitment software can automate time-consuming tasks like questionnaire screening and setting up interviews. Plus, with its innovative system, your team can easily track where a candidate is in their hiring journey and develop a hiring pipeline for each position.

Selecting the Best RMS

There are several recruitment systems on the market, but not everyone will be the best system for your team. Here are the top ways to narrow down the best system for your organization.

Needs vs. Wants

Before you go with any RMS, you need to list your current hiring processes and their outcomes to determine the best one for your company’s needs.

Consider the open positions listed on your company’s website. Are there a lot of applicants for those positions? How many hours will your hiring team need to spend sorting through resumes that don’t fit the job description? If the number of hours is relatively high, it would be beneficial to employ a recruitment management tool that has ATS capabilities to sort through resumes and looks for keywords.

When you’ve outlined what you’ll need from a recruitment management system, match those needs with available products on the market.

Best Tools and Features

Consider which tools and features you’ll need from your recruitment management system. Of course, each software will have a different set of tools and features. But, in general, most systems will have a career website for candidates, an applicant tracking tool, and onboarding tools, among other things.

Some RMS can send automated emails to candidates. Automating emails is helpful if you have multiple applicants you must contact simultaneously. But, if you prefer to send personal emails to candidates, an automated email feature may not be something you need.

Research each recruitment management software to determine if the tools and features will fit the needs of your organization before deciding which system to use. If you’re not familiar with current technologies, we have technology partners who offer the best services to help you achieve your goals.

Integration

The nice thing about a recruitment management system is its integration with your existing software. For example, if your company already uses a CRM, or customer relationship management tool, you can link the RMS with the CRM. Integration with the software you already use makes it easy for members of your hiring team to create employee profiles in the CRM based on the information stored in the recruitment management software

Simplify Your Recruitment Process

A good recruitment management tool makes talent acquisition easy for the applicant and your hiring team— making this an essential tool to streamline the hiring process. Without an RMS, your hiring team will lose time and, possibly, the best talent for your open positions.

To learn how ProIQ can help you innovate your talent attraction strategy contact us today.

Topics: Recruitment Marketing
3 min read

Facebook Recruiting: How to Recruit on Facebook

By ProIQ on May 23, 2023 9:45:00 AM

It’s no secret: social media, particularly Facebook, has changed how businesses operate. Not only has it changed how companies function, but Facebook recruiting has also changed how businesses acquire talent. Now, recruitment starts on social media.

With Facebook’s nearly 3 billion users, the probability that your next qualified candidate is scrolling the social media platform is high. Considering the social media giant is the largest social media platform, it only makes sense to leverage Facebook for recruiting efforts.

Facebook Recruiting: Is It Worth It?

Unlike traditional recruiting, which requires regional newspaper ads and cold calls, social media recruiting opens up new opportunities to quickly get your company in front of qualified candidates in a broader search area.

Facebook recruiting is worth the effort to acquire qualified talent for your company. You can expand your search area and hire candidates faster. It is relatively cost-effective to advertise your positions on Facebook, too. The low costs and high return rate make using Facebook as a recruiting tool a no-brainer.

How to Recruit on Facebook

Facebook recruiting is simple. When you work with a recruiting service well-versed in social media recruiting, you can rest easy knowing your job advertisement will land in front of qualified potential candidates.

Here’s how to use social media best practices to leverage Facebook recruiting.

1. Create a Facebook Business Page

Before your company can advertise open positions on Facebook, you need to create a Facebook Business page. Setting up a Facebook Business page is easy and only takes a few minutes. Make sure you set a company photo as the profile picture and add any relevant business details to your page.

A Facebook Business page will help you get your business in front of the right audience, including potential recruits. So, the more information on your Business page, the better!

2. Describe Your Company Culture

On your Facebook Business page, you will want to describe your company culture accurately. Your Facebook Business page is not only a marketing tool for potential clients, but it is also a recruitment tool for potential talent acquisition.

Your Facebook Business page will be the first place candidates look for information about your company. Interested candidates will want to know what it is like to work at your company. To describe your company culture, think about ways you can use photos or videos to highlight business events, employees, or training opportunities.

3. Create a Job Post on Facebook

Facebook makes it easy to share updates with your audience. If you need to advertise an open position within your company, all you need to do is create and share a new Facebook post.

Often, though, a Facebook post receives more attention if a photo or video is attached. You will want to create an eye-catching graphic to grab the attention of potential candidates when sharing about a job opportunity. Your recruiting service can help you create an attention-getting job post.

4. Create an Ad Campaign

To get your job opportunity in front of the appropriate audience, you should create a Facebook ad campaign to promote your job advertisement.

You can set Facebook ad campaigns for various targets, depending on the goal of your post. For example, if you want to spread the word about your position, you might set up your Facebook ad campaign to maximize your reach. Or, if you are looking for a specific candidate, you may target only a particular audience that most likely fits your job description.

Your recruiting service can help you decide which type of Facebook ad campaign will be best for the position you need to fill.

5. Share Your Post

Finally, when you have created a Facebook post on your Business page, you should share your post with the masses. Sharing your posts on your personal page and asking your current employees to share the post will guarantee your post is seen by potential candidates.

Think about where else you can share your post, too. Is there an appropriate Facebook group that allows sharing? If so, consider posting your job advertisement there.

Social media is an essential part of any business’s online marketing strategy. But your online marketing strategy does not mean you only market to your buyers. Use social media to attract talent, too.

Facebook recruiting is an effective way to maximize your talent acquisition efforts. For more information on how we can help you use social media as part of your recruitment marketing strategy, contact ProIQ today.

Topics: Talent Advisory Social Media Marketing
3 min read

How Will ChatGPT Recruiting Impact Hiring?

By ProIQ on May 11, 2023 9:30:00 AM

If you want to recruit quality candidates in the most efficient way possible, you need a recruitment marketing agency that effectively uses ChatGPT recruiting.

ChatGPT is an extremely helpful tool in many fields, including recruitment. With the help of ChatGPT recruiting, acquiring the best talent for your open positions has never been an easier process.

Can ChatGPT be Used for Recruitment?

ChatGPT is a language tool powered by AI. ChatGPT is trained to respond to prompts or queries in an in-depth, conversational-like manner. Using the tool, a user can ask ChatGPT a question or a prompt and expect to receive a detailed answer. Users can even ask follow-up questions to the initial prompt and engage in back-and-forth dialogue with the bot.

Because ChatGPT is a natural language tool, it begs the question: can ChatGPT be used for recruiting?

The answer is yes.

Five Ways to Use ChatGPT Recruiting

ChatGPT recruiting might be the smartest and most efficient way to recruit talent. There are many benefits to implementing ChatGPT in your talent acquisition search. Not only can ChatGPT save your recruiter time, but it can also provide valuable information, like industry term definitions, to help find the best candidate.

Here are five ways to effectively use ChatGPT recruiting:

Draft Outreach Emails

Outreach emails can seem daunting to write. But, when using a recruitment service that understands the power of ChatGPT, your recruiter can use ChatGPT to help you craft the perfect email to send to potential candidates.

Think of ChatGPT as a notepad for generated ideas. For example, your recruiter might ask ChatGPT to create an email outreach template to invite candidates for an interview. Your recruiter will likely need to make minor edits to nail down your company’s voice and brand because while ChatGPT is efficient, it can be clunky and repetitive.

Once the edits are complete, your recruiter can send the email to potential candidates.

Write Job Descriptions

Not only can ChatGPT help your recruiter compose emails, but it can also help you and your recruiter write the perfect job description for your vacancies. For example, your recruiter might ask ChatGPT to “describe the role of a digital analyst.” In just a matter of a few seconds, ChatGPT will provide a lengthy description of the role.

A recruiter will then take what ChatGPT provides and tweak the job description to fit your company’s brand, as needed. In no time, you and your recruiter will have a solid job description to add to your vacant position’s listing or use as part of your social media recruitment plan.

Create Interview Questions

A major component of hiring a new candidate for a role is the interview. Because not every role within your organization will be the same, your recruiter will need to prepare various questions for different positions. This can take a significant amount of time and brain power. But the good news is it doesn’t have to be this way.

ChatGPT can be used to help write interview questions based on the role you are advertising. For example, if you are advertising a position for a marketing director, your recruiter may ask ChatGPT to source questions regarding the role. Within no time, ChatGPT will provide a list of potential interview questions, including questions like, “How do you measure the effectiveness of marketing campaigns?”

Source Job Role Information

Every now and again, a client might present a recruiting service with an obscure and hard-to-describe job. Before your recruiter begins looking for the ideal candidate, they need to fully understand the role, including the industry terms and definitions.

That’s where ChatGPT comes in. In a way, ChatGPT can act as a search engine, but without the multitude of web pages. Your recruiting team can ask ChatGPT to describe the position or define specific industry terms, and without spending hours on Google learning bits and pieces about the role, your recruiter can get a basic understanding of the role and industry.

Create Conversation Scripts

An important part of the recruitment process is contacting potential candidates. This part of the recruitment phase can easily be done with a conversation script. ChatGPT can be asked to create a conversation script to use on calls with potential candidates. Once the bot provides a script, you can modify the script to fit your company’s needs.

With the conversation script in hand, your recruiter will have a good idea of how to steer the conversation to spark interest with your future employees.

ChatGPT recruiting can leverage your talent acquisition game when used with a talent advisory strategy. The biggest pro of ChatGPT is it can save you and your recruiting service time in various ways.

Learn more about how our team at ProIQ uses the latest recruitment marketing tools to find you the best talent. Contact us today.

Topics: Talent Advisory Recruitment Marketing