While channels like TikTok and Instagram have surged in popularity, Facebook is still the OG social media site. With over three billion active monthly users worldwide and Americans spending approximately 30.8 minutes on the platform daily, Facebook is here to stay.
Thanks to its ability to remain a dominant force in social media, Facebook is the top social platform used for recruiting, with 68% of employers leveraging it over LinkedIn, X, or Instagram. Facebook is also considered the second-best channel for sourcing world-class candidates.
With 81% of job seekers wanting to see career posts on Facebook, recruiters who ignore the platform in favor of LinkedIn miss out big time.
Still on the fence?
Keep reading to discover the five key benefits of using Facebook for recruiting.
Why Use Facebook for Recruiting?
Social media recruiting is an effective way to attract and engage candidates at scale. However, some employers might think there’s no point in using Facebook when they have LinkedIn.
While LinkedIn is highly effective, Facebook remains a potent social media recruitment tool.
Why?
- 50% of job seekers visit Facebook to learn about an employer’s brand and reputation, compared to 45% on Glassdoor and 44% on LinkedIn
- 44% of Facebook users interact with brand content daily, meaning your job posts will get higher engagement
- Facebook is among the top three marketing ROI drivers, optimizing your marketing recruitment efforts
- Half a billion people use Facebook Stories every day, making it a prime tool for employer branding
Furthermore, unlike platforms designed specifically for job hunting, Facebook captures users in their natural environment as they engage with content, connect with peers, and participate in communities. This creates a unique opportunity to present job opportunities non-intrusively, often sparking interest among passive candidates.
Top 5 Benefits of Using Facebook for Recruiting
1. Reach the Most Prospects Possible
You have to work pretty hard to find a person who’s not on Facebook. With 194 million users in the U.S. alone, Facebook enables businesses to maximize their job visibility. The channel is especially effective for engaging passive candidates. Since most professionals use Facebook for personal reasons, job posts and branded content can appear in their feeds more organically.
Want to tap into the college community to snatch up new grads before the competition? Try Facebook. More than 90% of college students are on the platform.
2. Advanced Targeting Options
In addition to advertising products and services, businesses can use Facebook’s advertising platform for job openings. These ads can be linked to your company’s career page or landing pages for specific positions.
Recruiters can also leverage Facebook’s advanced targeting capabilities to fine-tune their job ads based on:
- Location (country, city, radius targeting)
- Education level and field of study
- Job title or industry
- Specific interests or behaviors
- Age, gender, and even life events
If you’re looking for a digital marketing manager in Austin with a background in eCommerce and SEO, Facebook can target users who match those exact criteria. This precision means less wasted spend and higher-quality applicants.
Employers can also use Facebook’s Promotion feature to boost job posts and ensure more candidates see them.
3. Enhanced Employer Branding
Facebook is an ideal platform for showcasing your employer brand. Companies can build a compelling brand story that resonates with potential candidates by combining organic posts, videos, employee testimonials, and behind-the-scenes content.
A well-maintained company page can act as a mini career site, giving job seekers insight into your culture, values, and work environment. This also makes your business seem more human to candidates. They can look past the logos, business jargon, and job posts to see the people behind your brand.
4. Better Engagement and Interaction
Interacting with candidates through comments, likes, shares, and direct messages allows you to build relationships with job seekers. This cultivates trust, improves your brand image, and encourages more people to apply.
Recruiters can also use Facebook’s two-way communication tools to interact with talent in real-time and answer questions quickly, creating a more personalized candidate experience.
Facebook Groups is a talent gold mine. Whether it’s niche marketing communities, alumni groups, or local networking hubs, these spaces allow recruiters to participate in conversations and identify potential candidates who are active and respected in their fields.
5. Cost-Effective Advertising
Compared to traditional job boards or premium LinkedIn campaigns, Facebook recruiting can be surprisingly cost-effective. In fact, 90% of employers said that Facebook ads significantly reduced their cost per hire.
With flexible ad formats and pay-per-click models, companies can set their own budgets and optimize ads based on performance metrics like click-through rate, engagement, and conversion.
Even a modest budget can yield significant results if the targeting and messaging are on point. For small to mid-sized businesses or agencies with limited recruiting budgets, Facebook is an
attractive option for reaching high-quality candidates without breaking the bank.
Tips to Maximize Your Facebook Recruiting ROI
Use these six quick tips to supercharge Facebook recruiting results.
Optimize Your Company Page: Keep your profile updated with relevant information, include a clear call to action, and post regularly to stay visible.
Use Eye-Catching Creative: Grab attention with images, videos, or carousels. Job posts with visuals get far more engagement.
Segment Your Audiences: Create multiple ad sets targeting different segments rather than running one broad campaign.
Leverage Retargeting: Use Meta Pixel to retarget users who have visited your career site or engaged with past content.
Measure and Adjust: Monitor metrics like impressions, clicks, and applications. A/B tests your ads to find the most effective formats and messages.
Encourage Employees to Create and Share Content: Organic content created by your team fosters trust and establishes credibility. Candidates are more likely to trust employees over C-suite execs.
Build Your A-Team Faster with Facebook
Is your recruitment mojo on mute? Using Facebook for recruiting flips the switch, allowing you to find and engage more talent with less effort and money.
ProIQ can boost your success even further with personalized social media recruitment strategies tailored to your needs and goals. Find best-fit candidates for your open roles and corporate culture before the competition.
Ready to find your ideal candidates faster on Facebook? Let’s chat.
