No area of digital marketing has been left untouched by AI. From our search on Google AI Overview to AI-powered content creation and digital advertising, artificial intelligence has transformed the way marketing is implemented and executed.

These tools have also elevated how brands engage customers via email. With more than 376 billion emails sent daily, AI-driven email marketing enables brands to cut through the noise and step up to the podium, all while saving time and resources.

However, to create smart email campaigns and stand out in customers’ inboxes, marketers must use innovative tools and adopt best practices.

Ready to elevate brand-customer connections? Here’s everything you should know about AI for email campaign performance. 

The Current Email Marketing Landscape 

Email has traditionally been the go-to channel for digital marketers. That’s because there are over 4.4 billion email users globally, eclipsing the number of people using Facebook, Instagram, and other social media sites.

However, with open rates of 20% to 25% compared to 90% on chat apps like WhatsApp, digital marketers must adopt more effective practices to entice prospects to open, click, and convert.

Luckily, AI provides a solution.  

What Is AI Email Marketing? 

Artificial intelligence in email marketing uses AI-powered tools to automate and optimize email marketing campaigns. Through data analytics, AI-driven segmentation, and machine learning, digital marketers can better analyze customer behavior and automate and personalize content at scale.

While it might take a human an hour or more to draft one personalized email, AI does this in mere seconds. These tools also streamline repetitive tasks, such as:

• Email segmentation
• Workflows
• List cleaning
• Sending times
• Email subject line optimization AI

Think of it as having a supercharged marketing assistant that never sleeps, constantly learning and improving your campaigns so you can reclaim your time.  

Benefits of AI in Email Campaigns 

Among the top benefits of AI email marketing are: 

Personalized Email Marketing Campaigns

Generic email blasts are no longer effective. The average customer receives 121 business emails daily, quickly leading to inbox fatigue.

AI enables marketers to create highly personalized experiences by analyzing user data, such as past purchases, browsing behavior, and engagement history. This means every subscriber can receive content tailored specifically to their interests, boosting open rates.

Smarter Segmentation

Manual segmentation is time-consuming and often prone to inaccuracies. AI algorithms can automatically group subscribers based on behavioral and demographic data, ensuring that the right message reaches the right person at the right time.

Optimized Send Times

When emails are sent, it matters as much as what they say. AI tools can analyze engagement patterns to determine the optimal time to send emails to each recipient, thereby boosting open rates and click-throughs.

Predictive Analytics

AI can forecast future behavior. For example, it can predict which subscribers are likely to churn, which ones might convert, and what products they might be interested in. This allows you to engage your audience proactively.

Content Generation and Testing

About 95% of marketers who use generative AI for email creation rate it as “effective.” And over half believe it’s “very effective.”

AI can generate subject lines, headlines, and even full email bodies based on successful past campaigns. A/B testing is automated and results-driven, saving time and increasing performance.

Email marketers can craft hyper-personalized messages with a few simple prompts, freeing up more time for them to focus on other initiatives. 

Best Email Marketing Tools with AI 

Several powerful AI-powered email marketing tools help businesses unlock these benefits:

• Mailchimp: Known for its ease of use, Mailchimp integrates AI for subject line suggestions, send-time optimization, and predictive demographics.
• Seventh Sense: Focused on send-time optimization, Seventh Sense integrates with HubSpot and Marketo to improve engagement through behavioral analysis.
• Rasa.io: Ideal for newsletters, Rasa.io leverages AI to curate personalized content from multiple sources, tailored to each subscriber’s interests.
• Shopify Email: Developed with eCommerce brands in mind, Shopify Email provides everything you need to sell, including templates, reports, and AI email automation. And with 10,000 free emails per month, Shopify Email is a cost-effective solution for small businesses.
• Omnisend: Send personalized product recommendations, abandoned cart reminders, and more based on purchasing history.

Each tool has its strengths, and choosing the right one depends on your business size, goals, and marketing stack. 

AI Email Marketing Use Cases 

AI in email marketing isn’t just theory. It’s already transforming real campaigns. Here are a few common use cases:

eCommerce

• Abandoned Cart Emails: Abandoned carts cost brands $18 billion in lost sales annually. AI can predict the most effective incentive to encourage customers to return, protecting lost profits.
• Product Recommendations: Based on browsing or purchasing patterns, AI can suggest relevant products tailored to individual needs.

 Content Marketing

• Newsletter Personalization: AI curates content tailored to each subscriber, enhancing relevance and engagement.
• Topic Prediction: Determine which blog topics a subscriber is likely to enjoy next.

 B2B Lead Nurturing

• Behavior-Based Drip Campaigns: Automatically adjust messaging based on a lead's position in the sales funnel.
• Engagement Scoring: Identify hot leads based on email interactions and site visits.

Event Marketing

• Personalized Invitations: Send emails tailored to user interests or past event attendance.
• Follow-Up Optimization: Utilize AI to identify individuals who require a reminder or are likely to RSVP.  

Challenges to Watch 

While AI offers immense potential, it’s not without hurdles:

Data Privacy

AI requires data to function effectively, but marketers must ensure they collect and use it ethically and in compliance with regulations such as the GDPR and CCPA.

Over-Automation

Relying too heavily on AI can make your emails feel robotic. Balance automation with human creativity to maintain authenticity.

Learning Curve

Implementing AI tools requires training and a solid understanding of the technology. Without proper onboarding, businesses may struggle to fully utilize the platform.

Quality Input = Quality Output

AI is only as smart as the data and strategy behind it. Inaccurate data or poor campaign logic can lead to poor performance. 

Best Practices 

To make the most of AI email marketing, follow these tried-and-true strategies:

• Start Small: Test AI features like subject line optimization or send-time prediction before scaling up.
• Clean Your Data: Regularly update and segment your email list to ensure accurate personalization and targeted messaging.
• Maintain a Human Touch: Blend automation with genuine human insight to keep your messaging authentic and relatable.
• Monitor and Adjust: AI learns over time, so continually monitor the results and adjust the inputs to achieve continuous improvement.
• A/B Test Regularly: Even with AI, testing remains crucial to validate what works and what doesn't.

Elevate Campaigns and Drive Conversions with AI Email Marketing 

While email remains a dominant digital marketing channel, AI makes it even better. From personalization to automation, marketers can leverage these tools to unlock deeper customer insights, higher productivity, and supreme personalization.

Keep an eye out for our next AI blog, where we discuss AI SEO tools and how they can future-proof your marketing tactics.

As we’ve seen earlier in our artificial intelligence blog series, AI is revolutionizing how we search for, structure, optimize, and create content.

AI has rightfully earned its place as the favorite new intern among digital marketers. But instead of making coffee runs, AI in digital advertising helps elevate targeting, personalization, and the customer experience.

Despite fears that AI would take their jobs, it’s enhancing how digital marketers engage and connect with their target audience. That’s why it shouldn’t come as any surprise that 88% of marketers use AI in their roles.

However, despite its numerous benefits, marketers must utilize this technology in a honest and ethical manner.

Continue reading to discover more about AI and machine learning in digital marketing, including key benefits, challenges, best practices, and tools for achieving optimal results.

What Is AI in Digital Advertising?

AI in digital marketing refers to the use of artificial intelligence tools, such as predictive analytics in advertising, machine learning, and data collection, to enhance the creation and execution of digital advertising strategies.

By using AI, marketers can automate manual tasks, gain deeper insights into customer preferences and behaviors, and optimize results.

These tools improve personalization, predict future trends, and analyze vast amounts of data in seconds. As such, AI adaptation in digital advertising has skyrocketed:

• 94% of organizations use AI to prepare or implement marketing
• 85% of marketers utilize AI content creation or writing tools
• 63% of marketing teams use generative AI

Artificial intelligence not only makes marketers’ lives easier, but it also delivers hyper-personalized, relevant ads. AI-powered personalization resonates more effectively with today’s consumers.

Key Applications of AI in Digital Ads

AI is now deeply embedded across the digital advertising ecosystem. Here are some of the most impactful applications:  

• Audience Targeting: AI analyzes customer data, including demographics, browsing behavior, and purchasing history, to create super-specific audience segments. This precision enables advertisers to reach the right people at the right time with the right message.  

• Programmatic Advertising with AI: Through real-time bidding (RTB), AI in PPC campaigns automates media buying by evaluating which ads to show, where to place them, and how much to bid, all within milliseconds. This ensures more cost-efficient and effective ad placements.  

• Dynamic Creative Optimization (DCO): AI tools can test different versions of ads and automatically serve the most effective creative to specific audience segments. From headlines to visuals, DCO dynamically adjusts the content in real-time to maximize engagement.  

• Chatbots and Conversational Ads: AI-powered chatbots provide interactive ad experiences and instant customer support, enhancing user engagement and conversion rates, particularly on social media platforms.  

• Predictive Analytics: By analyzing historical data, AI can forecast future behavior, allowing marketers to allocate budget and adjust strategies proactively.
  

Key Benefits of AI in Digital Advertising

Using AI for digital advertising offers numerous benefits, including real-time optimization, hyper-personalization, cost efficiency, and predictive analytics.  

Marketers can use AI technology to tailor ads based on user behavior, predict trends, minimize wasted ad spend, and boost engagement and revenue growth.

Among the key benefits of AI in digital advertising are:

• Personalization and Relevance: AI analyzes large amounts of data to understand individual behaviors and preferences. Digital marketers can utilize AI ad targeting to engage their audiences with highly personalized content.
• Real-Time Optimization: AI algorithms vigilantly monitor campaign performance and make adjustments in real-time. This improves targeting parameters, bidding strategies, and ad placements.
• Cost Efficiency: Marketers on tight budgets can utilize AI to optimize their resources and minimize wasted ad spend by identifying the best channels and audiences.
• Efficiency and Scalability: AI automates time-consuming tasks, including ad creation, audience segmentation, and performance tracking. This enables marketers to scale their campaigns more efficiently.

Challenges and Risks

Digital marketers must be mindful of how they use AI to ensure fairness, privacy, accountability, and transparency. Navigating AI ethics presents unique challenges and risks, including:

• Data Privacy Concerns: With AI heavily reliant on user data, privacy regulations such as GDPR and CCPA can complicate data collection and usage. Missteps here can result in legal and reputational damage.  

• Bias and Discrimination: AI algorithms are only as good as the data they’re trained on. Biased data sets can lead to unfair targeting or exclusion of certain groups.  

• Over-Automation: Excessive reliance on automation can lead to a loss of creative control and the omission of nuanced, human insights that remain essential in storytelling and branding.  

• Transparency and Trust: AI decision-making can sometimes be a “black box,” making it difficult for marketers to understand why confident choices are made, creating challenges in accountability and trust.

Best AI Tools for Ad Optimization

Many marketers are already harnessing AI to enhance campaign performance.  

Some of the leading tools they use are:  

• Google Ads Smart Bidding: Utilizes machine learning to optimize bids based on conversions and value.  

• Meta Advantage+ Campaigns: Leverages AI to automate targeting and creative placement across Facebook and Instagram.  

• Adobe Sensei: AI-driven platform for personalizing content, predicting outcomes, and optimizing spend.  

• The Trade Desk: A demand-side platform (DSP) that uses AI for real-time bidding and cross-channel targeting.

AI Best Practices for Digital Marketers

To get the most out of AI in digital advertising, marketers should follow these best practices:  

• Start with Clear Goals: AI performs best when guided by specific, measurable objectives.  

• Keep Testing: Continuously A/B test creatives, audiences, and channels to optimize performance. Let the AI learn, but also review performance to guide strategy.  

• Maintain Human Oversight: AI should enhance—not replace—your marketing team's capabilities. Always strike a balance between automation and human creativity, as well as ethical judgment.  

• Monitor Data Compliance: Ensure all AI-powered campaigns comply with privacy laws and data usage regulations. Transparency builds trust.  

• Educate Your Team: Stay informed about the latest AI tools, techniques, and ethical considerations to ensure your team is well-equipped. A knowledgeable team will be your best asset.

Future Trends to Watch

AI in digital advertising is just beginning to take off. Here’s what to keep an eye on in the coming years:  

• AI-Generated Creative: Tools like generative AI are evolving to create not just copy but full ad campaigns, including images, video, and interactive experiences.  

• Voice and Visual Search Integration: As voice assistants and visual search tools continue to evolve, AI will play a crucial role in targeting consumers based on how they speak or what they see, rather than just what they type.  

• Cross-Channel Predictive Attribution: AI will offer more accurate insights into which touchpoints influence conversions across devices and platforms, enhancing budget allocation.  

• Ethical AI Frameworks: Expect greater demand for transparency, fairness, and accountability in AI algorithms as both consumers and regulators scrutinize digital practices.

Embrace the AI Future with ProIQ

From personalization to automation, AI unlocks a level of precision and performance that traditional methods can’t match. 

But navigating this new frontier requires more than just tools. It takes strategy, expertise, and a commitment to using technology responsibly.

Be sure to keep an eye out for next week’s blog, where we’ll take a close look at AI in social media marketing, including how to use these tools to generate, schedule, and optimize posts.

Ready to supercharge your digital advertising with AI? Let’s talk.

In our previous blog on the AI transformation, we explored how artificial intelligence is reshaping not only how we search but also the content that fuels higher search engine rankings. Google’s AI Overview requires optimally structured content, hyper-niche long-tail keywords, and an emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

This week, we’re discussing AI content creation for digital marketing. 

While many digital marketers may view AI as a takeover, it is a valuable tool for enhancing content. Machines will never replace intrinsic human creativity, but AI writing tools for marketers can improve productivity, cost efficiency, and scalability.

In fact, 50% of marketing leaders believe automated content generation will boost productivity, and 38% think it drives innovation.

However, using AI for content marketing also requires addressing ethical concerns, including transparency, privacy, and the need for human oversight.

Thinking about implementing a content strategy with AI? In this article, we’ll take a deep dive into what AI content creation is, its key benefits for digital marketers, ethical considerations, and the best AI tools for content marketing (not just ChatGPT).

What Is AI Content Creation for Digital Marketing?

Artificial intelligence content creation leverages the capabilities of technology, including natural language processing, data collection, and machine learning, to create, post, and distribute digital marketing material, including: 

• Blogs
• Social media posts
• Email marketing copy
• Product descriptions
• Video scripts
• Ad creatives

The main technologies involved in AI tools are:

• Computer Vision: Marketers can use this to develop and optimize images and videos. 

• Generative AI: Technology that creates original images, text, or videos based on input.
• Machine Learning: AI learns from data to enhance future performance.
• Natural Language Processing (NLP): Allows AI to understand, generate, and interpret human language.

Additionally, marketers can utilize AI to track key performance indicators (KPIs) and analyze campaigns. AI harvests vast amounts of data almost instantly, revealing valuable insights and customer behaviors in real-time.

AI Benefits for Content Marketers

Harnessing the power of artificial intelligence has many valuable benefits for digital marketers. They can save time and maximize resources by automating content creation processes. Marketers can also develop a deeper understanding of their audience’s online behaviors and preferences.

Among the top benefits of AI content creation for digital marketing are:

• Faster Turnaround: Marketers can create and publish digital marketing assets quickly and more efficiently.
• Research: AI captures and analyzes data at record-breaking speeds, accelerating research processes. This allows digital marketers to make prompt, data-driven decisions.
• Quality Control: Tools like Grammarly help marketers ensure their content is both grammatically correct and stylistically consistent, delivering a cohesive customer experience across channels.
• Creative Inspiration: Need to get unstuck? Digital marketers can utilize AI to generate content ideas and overcome creative blocks.

Challenges and Ethical AI Content Use

Despite all of these valuable benefits, artificial intelligence is not without its challenges and ethical considerations.

The top challenges and considerations marketers face when using AI are:

• Transparency: Customer trust is founded on transparency. Brands must be upfront about how they are using AI. Marketers should clearly label AI-generated content and explain how these tools contribute to their creation process. 

• Prioritizing Privacy: Data protection and privacy are paramount. Ensure you take the appropriate steps to safeguard users’ sensitive information. Additionally, always obtain content and clearly explain how data will be used.
• Environmental Responsibility: AI consumes enormous amounts of energy, straining natural resources. Brands must develop sustainable practices to reduce unnecessary computational waste. 

• AI Hallucinations: Artificial intelligence is not perfect and is bound to make mistakes. AI hallucinations are when these tools generate misleading or false information. Marketers must always practice due diligence and triple-check their sources.
• Balancing AI with Human Creativity: AI should never replace human creativity, but rather complement it. Don’t rely solely on AI tools, and always provide human oversight.

Better Together: Human + AI

Both humans and robots bring their own unique strengths to the table. While AI cuts production time in half, it lacks genuine human emotion and ingenuity.

Digital marketers shouldn’t view their content creation process through the lens of AI vs human content. Instead, they should take a hybrid approach. The one-two punch of human and bot content creation teams maximizes processes while still maintaining that much-needed empathetic human element.

AI Tools for Different Content Types

There’s a growing ecosystem of AI tools tailored to specific content formats. In addition to GPT-powered marketing, here are a few top picks across categories:

Text-Based Content

• Jasper and ai: Great for blogs, ads, and emails
• SurferSEO and Clearscope: For SEO optimization

Visual Content

• Canva’s Magic Design: AI-powered graphics and illustrations
• Adobe Firefly: Image generation tools

Video and Audio

• Synthesia: AI-generated video avatars
• Descript: For podcast editing and video transcription
• Pictory: Converts long-form content into social videos

Automation and Distribution

• Zapier, HubSpot, and Buffer: Automate workflows and publish content across platforms 

The key is selecting the right combination based on your content strategy and goals.

Future Trends in AI Content Creation

Looking ahead, here’s what we can expect: 

• Real-Time Personalization: AI will create hyper-personalized content in real-time, adjusting messages based on live user behavior. 

• Multimodal Content: Tools will seamlessly integrate text, images, and video within a single workflow, enhancing engagement across platforms. 

• Better Context Awareness: As AI models evolve, they'll become more nuanced in understanding brand voice, user intent, and context. Some AI tools will also begin to understand human emotion based on tone of voice or the words we use. 

• Regulation and Disclosure Standards: Expect new guidelines to emerge around AI disclosure and ethical use as these technologies become more widespread. 

• Voice and Conversational Content: AI will increasingly generate content tailored for spoken interfaces. 

Staying ahead of these trends will be key for digital marketers aiming to future-proof their strategies.

Craft Killer Content with AI and Human Teams

AI is transforming content creation from a labor-intensive task into a streamlined, scalable process. While it presents new challenges—from ethical dilemmas to quality control—it also opens the door to innovation, creativity, and efficiency. However, human ingenuity should never be replaced by robots. 

Stay tuned for next week’s article, where we will explore AI in digital advertising, including programmatic advertising with AI, AI in PPC campaigns, and the top tools for ad optimization.

Need assistance with your AI content creation process? Let’s chat.

For the last several years, people have been using generative AI chatbots, such as ChatGPT and Claude, in much the same way they use search engines. These tools utilize sophisticated algorithms to scour the internet, identifying patterns and predicting the most logical sequence of textual output based on prior information and conversations.

Similarly, Google now utilizes AI in nearly half of its search results through a feature called AI Overviews. But what is Google AI Overview and what do they mean for your website traffic?

Here is everything digital marketers need to know.

What Is Google AI Overview?

First introduced in 2023 as the Search Generative Experience (SGE), Google AI Overview utilizes generative AI to provide concise, summarized answers on the search engine results page (SERP), typically preceding organic listings and even ads.

For example, suppose you searched the phrase “what is SEO” in Google. The AI Overview would provide a summary “answer” at the top of the search results, including:

• Google Generative Overview: A short response to queries, which users often have to click to expand.
• Key Points: Bullet points of main ideas, each linked to different websites.
• Expanded AI Search: More in-depth answers users can read by clicking “Show More.”
• Linked Overview: A list of sources related to the answer.

AI Overviews differ from featured snippets in that they synthesize data from multiple sources to provide more robust summaries rather than extracting concise information from a single website. Users can now gain a more comprehensive understanding of their search results at a glance without needing to click on multiple links.

And unlike ChatGPT, users do not have to ask follow-up questions to Google AI Overview to get the answers they need.

How Google AI Overview Impacts SEO and Visibility

Google’s constantly changing algorithms certainly keep digital marketers on their toes. However, the introduction of AI Overview has opened up a whole new can of worms.

Here’s how AI Overview could reshape digital visibility:

• Reduced Click-Through Rates (CTR): Since AI Overviews often answer user questions directly, fewer users may click on traditional organic links, especially for informational queries. Studies have found that this feature reduces clicks by 34.5%. Worse still, some users may not even click at all.
• Increased Competition for “Cited” Content: The sources included in the AI Overview summary may receive some visibility through citations. However, the competition to be featured is steep and not entirely transparent.
• Shift in Keyword Strategy: Traditional keyword targeting may no longer be sufficient. AI Overview favors content that provides deep, context-rich answers over shallow keyword stuffing.
• More Emphasis on E-E-A-T: Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness is even more pronounced, as AI seeks out high-quality, credible sources for its responses.

It’s important to note that AI Overview is still in its early stages of development, and Google is actively working on this feature. That means AI Overview can change on a dime, making it essential for marketers to be agile and adaptable.

Pros of Google AI Overview for Marketers

Google AI Overview offers several advantages for digital marketers who are willing to adapt:

Higher Quality Traffic

If your content is cited in an AI Overview, the traffic you do receive may be more qualified. These users are likely seeking in-depth answers and may engage more meaningfully with your site.

Opportunity for Niche Dominance

Smaller businesses or niche content creators can excel if they offer unique, expert-level information that Google’s AI deems trustworthy.

Enhanced Content Strategy

Marketers now have more incentive than ever to create comprehensive, value-driven content. Long-form articles, expert insights, and original research will likely perform better in the AI era.

Improved Brand Authority

Being cited in an AI-generated answer can enhance your brand’s reputation. It signals that your site is a go-to resource for accurate, helpful information.

Cons of Google AI Overview for Marketers

In addition to opportunities, AI Overview presents unique challenges for digital marketers, including:

Loss of Organic Traffic

AI Overviews may reduce the need for users to visit your website, particularly if their question is answered directly in the overview.

Lack of Control and Transparency

There’s currently no clear way to optimize content specifically for inclusion in AI Overviews. Google has not provided detailed guidance on how citations are chosen, leaving marketers in the dark.

Reduced Visibility for Ads and Rich Results

In some cases, AI Overviews push traditional organic results and paid ads further down the page. This could lead to decreased impressions and clicks across the board.

AI Hallucinations

It’s no secret that AI makes mistakes. Google’s AI Overviews might present users with misleading or incorrect information.

What Marketers Can Do to Adapt

Adapting to Google AI Overview requires a shift in both mindset and strategy. While marketers must still follow SEO best practices, they should also take additional steps to ensure their content appears in AI Overview:

Use Conversational and Niche Keywords: Prioritize long-tail, niche phrases that your target audience is searching for.

Optimize Your Content: Create valuable, informative content that directly answers your customers’ questions. Make your content easily scannable by using clear headings, subheadings, and bullet points. Leverage schema markup to make it easier for Google to understand and categorize your content.

Enhance E-E-A-T: Showcase your company’s expertise, link to reputable sources, and include author profiles.

Understand What Hinders Rankings: Complex content, keyword stuffing, and AI-generated content can reduce your chance of being featured in AI Overview.

Can You Turn Off Google AI Overview?

Unfortunately, Google AI Overview cannot be completely turned off. However, there are some workarounds you can use to hide it:

• Install the Hide Google AI Overviews extension
• Edit Chrome’s Settings:
  • Paste chrome://settings/searchEngines in the search bar
  • Click the “Add” button by the “Site Search” update
  • Fill in the form in the new window with:
    • Name: AI Free Web
    • Shortcut: @web
    • {google:baseURL}search?q=%s&udm=14
  • You’ll see AI Free Web in the list
  • Click on the three dots and select “Make Default”

Using Google AI Overview to Your Advantage

The Google AI Overview represents a monumental shift in how users interact with search and how marketers must approach SEO. While it presents new challenges, it also opens up opportunities for those willing to adapt and evolve.

As AI continues to transform the search experience, the best strategy is not to fight against the change but to understand it, adapt to it, and utilize it to your advantage.

This blog is the first in our series of must-read articles on AI. Next week, we’ll be discussing AI content creation for digital marketing, its key ethical considerations, and how brands can leverage these tools to craft killer content.

Need help navigating the evolving SEO landscape? Contact ProIQ to discover how we can future-proof your digital marketing strategy.

Digital marketing is no longer just an art but a science. Businesses now leverage data to understand customer behavior better, improve their marketing efforts, and dominate the competition. But data only gets you so far. The true power lies in effectively analyzing data to generate valuable insights that enhance decision-making and optimize future strategies.

Unfortunately, Gartner found that marketing analytics only influences 53% of marketing decisions. Many businesses find data management daunting, with data being either too difficult to access, siloed, inaccurate, or inconsistent across sources.

As a leading digital and recruitment marketing agency, ProIQ knows that accessible, accurate, and up-to-date data is crucial for making informed decisions and maximizing marketing ROI. We also understand how challenging marketing analytics can be.

That’s why we’re thrilled to announce our real-time marketing reporting and analytics platform. Our intelligent platform instantly aggregates and transforms data from over 80 sources into actionable insights, making it more accessible and easy to understand.

How ProIQ’s Portal Solves the Biggest Marketing Reporting Challenges

Our platform helps businesses overcome some of the biggest challenges marketing analytics challenges, including:

The Data Is Hard to Understand

One of the most common hurdles in marketing analytics is a lack of understanding of interpreting and using data to make better decisions. Many businesses might be tempted to use every nugget of information they have, but this can often lead them down the wrong path.

Furthermore, some team members lack the resources and skills to use marketing analytics effectively, limiting a company’s ability to make teamwide data-driven decisions.

ProIQ’s marketing analytics platform breaks down vast amounts of complex data into easy-to-read dashboards and reports. This allows users to visualize data and better comprehend it, regardless of their data experience or expertise.

Siloed Data

Brands are often overwhelmed with a data deluge. And with data flooding in from numerous sources and often siloed in multiple systems, it can be challenging to get a holistic view of the information that matters most. This can also create a rift between marketing and sales since both departments don’t have access to the same information.

ProIQ’s recruitment marketing analytics portal consolidates data from multiple sources into one intuitive and understandable dashboard. Our clients can effortlessly monitor key metrics and KPIs across their CRM, social media, web analytics, and email marketing platforms from one centralized hub.

Businesses can use these personalized dashboards to:

• Break down complex data into easy-to-read visual reports
• Track essential KPIs across 80+ platforms
• Make information more accessible and transparent with sharable links to any report or dashboard

Our marketing analytics platform breaks down siloes and establishes a single source of truth. Brands now have a clear overview of performance and marketing data from one unified location. This also creates a stronger marketing-sales alignment. Both teams now have access to the same data, improving collaboration and communication.

A Lack of Granular Insights

Every company is unique and prioritizes different metrics. However, many traditional marketing analytics tools only have static dashboards that offer performance overviews but don’t let users drill down for deeper contexts. This can lead to businesses having more questions than answers.

ProIQ’s marketing reporting platform provides granular insights with custom blended metrics. Filter data, combine data points, and get deeper insights for optimized decision-making.

Our dashboard allows brands to visualize data easily, helping them better understand key metrics and get the answers they need.

Manual Processes Are Time-Consuming and Prone to Errors

Gone are the days of using spreadsheets and manual processes to capture and analyze data. These can be tedious, prone to human error, and lead to brands using inaccurate or incomplete data, hindering decision-making. While almost 80% of marketers believe that data-driven strategies are critical, as many as 70% admit to having inconsistent or poor-quality data.

Our automated marketing reporting tools save time, mitigate errors, and boost productivity. Businesses can automatically generate reports in seconds on data across multiple campaigns and sources, including SEO, PPC, and social media. They can also use cross-campaign reporting to aggregate data from numerous campaigns or websites into a single report. This ensures our clients are reaching all of their goals.

Automated reporting streamlines and simplifies processes, making marketing analytics much more manageable.

Systems Aren’t Scalable

Companies using legacy marketing analytics systems might struggle to scale their marketing efforts. These older systems often lack the capabilities and features to handle vast volumes of data. And as companies grow and acquire more customers, more data will pour in. This can slow down processes, cause complex data siloes and mixed messages, and lead to longer lag time between data being collected and making strategic adjustments.

ProIQ’s state-of-the-art marketing analytics platform can handle large amounts of data from multiple sources. Our tools grow with businesses, allowing them to scale their marketing strategies effectively.

Insights On the Go

We live in a mobile-first world. Many business leaders rely on their mobile devices to conduct operations on the go. Legacy systems aren’t mobile-friendly and don’t allow users to access essential information from multiple devices.

Brands can access our marketing analytics platform from a mobile app, enabling them to monitor data, generate reports, and track campaign performance from anywhere. This is particularly useful for remote teams who don’t carry their laptops around with them 24/7.

It’s Time to Move On From Your Outdated Marketing Analytics System

The days of using outdated legacy systems and spreadsheets for marketing analytics are outnumbered. These methods can lead to siloed systems, errors, inaccurate information, and missed opportunities.

ProIQ's modern marketing analytics portal streamlines data management, eliminates siloes, and makes data easier to interpret and understand. This allows companies to overcome common data analytics challenges and maximize decision-making.

Contact us today for a demo and learn how our intelligent marketing reporting portal can help you elevate your marketing efforts with data-driven decisions.

As Baby Boomers retire, Millennials and Gen Z are becoming the largest demographic in the United States workforce. How can you meet the challenge of recruiting a new generation? The future of job recruitment may lie in using social media and TikTok for recruiting. Social media platforms and apps can be key to attracting younger job seekers. Let us dive in with how you can use TikTok for recruiting. 

What Is Tik Tok? 

Social media has become an integral part of our daily lives. As of 2021, 82 percent of the United States population has a social networking profile, or around 223 million people. The growth of social media has also impacted how applicants find jobs, as 96% of job seekers report using social media to find job opportunities. A social media recruiting strategy is essential to attract the best candidates. So, how do you get started? Try these five best social media recruiting best practices to leverage social media to find top talent.  

1. Determine Your Social Media Goals

Before you can start a social media recruiting strategy, you need a plan. Develop clear goals and metrics that define success and plan what social media recruiting efforts will best achieve those results. Metrics can also track how your strategy affects the bottom line, such as showcasing where you get the best applicants, how long it takes to fill a position and the cost per hire.  

2. Be Seen On the Right Channels 

It can be overwhelming to decide which social media platform will best reach your target job seeker. First, determine what type of candidate you want to attract. Then, tailor your social media recruiting strategy to that group. Choose a platform that will best engage that type of candidate and grow your presence on it. The most popular social platforms include Facebook, Twitter, and LinkedIn, each with its strengths and weaknesses.  

3. Share Engaging Organic Content

Sharing and spreading organic content is one of the biggest advantages of social media recruiting. What is organic content? Organic content is a social media activity that does not require paid promotion, such as consistent posting of content to your company’s page. Regularly posting new content that showcases your company, its employees, and its culture can intrigue potential applicants. The power of engaging content is that it can expand your reach with minimal effort on your part beyond posting.  

4. Invest in Social Media Advertising

Social media advertising on Twitter, LinkedIn, Facebook, and Instagram provides you with the opportunity to target your ideal job candidate with your job placement. You can hone in on details such as demographics, interests, location, job title, etc. With paid social media advertising, you can tailor your messaging to a specific audience and extends the reach of your online platform.  

5. Develop A Landing Page

Landing pages are an essential part of social media recruiting best practices. Landing pages have a single purpose, a single message, and a single call to action. Their intended purpose is to attract interested prospects engaged with your social media recruitment campaign and provide you with easily trackable metrics. When recruiting for a specific job opportunity, rather than sharing a more varied page, such as a career page, consider a landing page to increase the likelihood of the prospect applying.  

HOW TO GET HELP WITH SOCIAL MEDIA RECRUITING BEST PRACTICES

Social media recruiting has become an essential strategy for recruiters today, as 92% of recruiters report using social media in their job recruitment efforts. In other words, if you have not started a social media recruiting strategy then, it’s time to get started, and we can help.  

At ProIQ, we combine a passion for data and a love for digital marketing to develop solutions for talent acquisition and marketing challenges. Our team of experienced social media experts partners with you to understand your goals and create highly targeted, cost-effective campaigns that attract high-quality candidates. Learn how we can help you today.  

If you want to catch a fish, you have to go where the fish are. Makes sense when you’re carrying a rod and reel, but when it comes to landing the big fish in terms of talent acquisition, many business professionals aren’t in the right pond.

Statistics show that the gap between consumer and professional usage of social media is widening. Businesses aren’t keeping up with social innovations and new networking opportunities, and that’s detrimental for the job force. The good news is that job candidates want to connect; they’re broadening their networks and polishing their online resumes. All you have to do is get them to bite.

Goals for Social Media Recruiting

Social media recruiting isn’t like posting a job on Career Builder. Job candidates expect a more personal, interactive approach when they’re on Facebook. Your social recruiting strategy should accomplish two goals:

• Sourcing—Obviously, your number one goal is finding the right applicants. Social media is a great place to do that because it’s where the largest pools of talent congregate.
• Transparency—Social media also helps job candidates get to know your company and establishes your identity as a desirable employer.

How to Attract the Right Candidates with Social Media

For most businesses, the question isn’t primarily whether they should engage in social media recruitment strategies. It’s how to create an effective strategy in the first place.

• Diversify—Establish a presence on multiple social media networks. Start with the Big Three (Facebook, Twitter, and LinkedIn) and then expand from there. The goal isn’t to have accounts at as many places as possible; rather, it’s to establish and maintain a presence on those networks that will bring the most benefit to your company.
• Use Social Referrals—Your job postings aren’t just appearing to your contact base. They’re also being shared with friends of friends, a process known as social referrals. Make the most of this opportunity by remaining in close contact with the movers and shakers at key companies.
• Engage—By interacting with your target audience, you not only present yourself as a transparent company but also gain insight into the identity and personality of potential job candidates.
• Marketing—Sell your company using the same marketing techniques you use to sell a product: brand promotion, target audience, strategy development, content creation, ad development, metrics, etc.
• Follow Up—Social media is becoming an essential tool for identifying desirable job candidates but don’t throw out the tried and true methods. Once you’ve narrowed down your pool of candidates, follow your normal protocol for interviews and follow-ups.

With more than 60% of adults maintaining a social media presence to some extent, social media recruiting places you in contact with the largest available pool of potential talent. It’s a trend you can’t afford to ignore.

Based in Salt Lake City, Utah, ProIQ serves clients across the country in their efforts to market smarter, Hire Smarter, and grow stronger.

Every company faces unique challenges and ProIQ believes that they should be met with innovative solutions. Their approach combines a passion for data with a love of digital marketing to develop solutions that drive results for talent acquisition, sales, and marketing teams. As a new division of Hire Velocity - an industry leader in Recruitment Process Outsourcing based in Atlanta, Georgia - ProIQ serves as a full-service digital marketing agency with a focus on attracting candidates using digital recruiting strategies.

Managing Director, Sara West, will be leading ProIQ in focusing on Digital Advisory and Talent Advisory solutions. Previous to her new role, West was the Director of Strategic Development at Hire Velocity where she helped shape brand strategy to build market awareness, develop inbound and outbound lead strategies to acquire new customers. Before joining Hire Velocity, Sara served as an Investment Banking Financial Analyst for Signal Hill Capital Group (now DCS Advisory) in New York, where she specialized in the IT services and IT security software sectors. There, she played a pivotal role in researching, evaluating, and executing major deals, completing extensive due diligence for both buy-side and sell-side transactions.

“I’m excited to help companies implement innovative digital strategies, like social media and programmatic job advertising, to better position themselves in a fast-paced hiring world. In today’s candidate-driven job market, it’s important for companies to implement strategies that will not only attract candidates but also position them as an employer of choice,” explains West, “What makes ProIQ different from your typical agency is that we’re laser-focused on quantitative results. Yes, we’re creative but at the end of the day everything is about the numbers.”

ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing. By employing a team that has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance, they’ll be able to develop unique digital, data-based solutions that address even the toughest human capital and digital marketing challenges.

About ProIQ

ProIQ is a strategic partner for companies that want to build both great teams and great businesses. By engaging to understand their clients’ unique needs, they create digital and talent strategies that deliver the solutions required to drive success. ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing.

About Hire Velocity

Hire Velocity designs talent strategies that build great teams and great businesses. They are a proven leader in Human Capital Solutions and trusted by companies for customized Recruitment Process Outsourcing (RPO), Search, and Talent & Digital Advisory solutions. Hire Velocity partners with clients across nearly every industry to solve recruiting challenges and achieve sustained outcomes. Consistently recognized as a partner that goes the ‘extra mile’, they are devoted to delivering outstanding customer service.

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Client: Goldleaf Farms

Scope: Branding, Content Marketing, Website Design & Development, Social Media Marketing, Search Engine Optimization (SEO)

Visit www.goldleaffarms.com

Project Description:

Goldleaf Farms is an ornamental tree farm based outside of Atlanta with nearly 300 acres between 2 farms in Georgia and Mississippi. As ‘Growers of Distinct Trees’, Goldleaf Farms was looking to modernize its brand with a new mobile-enabled website and online store, social media presence, and overall digital identity. ProIQ worked with Goldleaf Farms to bring the owner, Phil Cates’, vision to life with a unique website design and presence.

New Website Design with Online Store

The ProIQ team partnered with Phil to highlight drone footage of the Georgia farm throughout the website as well as the 150+ varieties of trees on the new mobile-enabled online store. By using the category and tag functionality to group the unique characteristics of each tree species, customers can identify the optimal tree based on height, spread, shape, foliage, fall color, farm location, genus, species and cultivar.

DIgital Identity Redesign + Video Marketing

Working with Phil, ProIQ developed a strategy to refresh the company’s identity across the social media platforms and on Google to drive greater brand awareness and organic traffic to the website.