Sara West

Sara West

Sara West leads Hire Velocity’s sales development, demand generation, and marketing growth strategies and operations. As Director of Strategic Development, she shapes Hire Velocity’s brand strategy to build market awareness, generate sales leads, and acquire new customers. She also works closely with the sales process to implement scalable end-to-end sales solutions and develop the sales team. Sara’s prior experience in operations, marketing, and technology has positioned her uniquely to oversee the strategic planning process, create synergies across the organization, and assess new strategic initiatives. Her responsibilities include developing Hire Velocity’s national marketing vision and brand strategy, overseeing marketing programs and communications, generating awareness and demand through brand messaging and content strategy, and implementing predictable, vision-based sales processes. Prior to joining Hire Velocity, Sara served as a Financial Analyst for Signal Hill Capital Group in New York, where she specialized in the IT services and IT security software sectors. There, she played a pivotal role in researching, valuating and executing major deals, completing extensive due diligence for both buy-side and sell-side transactions. Sara began her career at Garber Venture Capital Fund, where she oversaw teams who evaluated opportunities and performed due diligence for investments within the medical industry. Sara has been a member of Society of International Business Fellows (SIBF) since 2015 and is a graduate of the SIBF Leadership Academy. Sara graduated from the Schreyer Honors College at The Pennsylvania State University with a Master of Accounting and B.S. in Accounting, as well as concentrations in Economics and Religious Studies. An avid traveler and animal lover, Sara’s home base is in Atlanta with her rescue dog, Piper.

Recent posts by Sara West

3 min read

What is Recruitment Marketing?

By Sara West on Jun 1, 2022 7:45:00 AM

Recruitment marketing is like running a race for talent. Planning your strategy positions you at the starting gate, executing your plan sends you off down the track alongside your competitors, and measuring the results of your efforts helps you clock your time so you can fine-tune and improve your performance. The prize in the winner’s circle is finding and hiring the candidates who are ideally suited to your role and culture.

Topics: Talent Advisory Recruitment Marketing
2 min read

Ultimate Guide to Recruitment Marketing

By Sara West on Oct 27, 2021 10:00:00 AM

HOW TO WIN THE RACE FOR TALENT AT EVERY STAGE OF THE JOB SEARCH

Recruiting in a job seeker’s market gets complicated quickly. In addition to stiff competition for quality candidates, employers must consider cultural fit, engagement strategies, and talent attraction strategies that reach beyond the job board. If recruiters don’t zero in on hiring the right person the first time, recruiting costs will skyrocket as retention drops and turnover escalates.

Topics: Talent Advisory Recruitment Marketing
2 min read

How Does Programmatic Job Advertising Work?

By Sara West on Oct 20, 2021 7:30:00 AM

Programmatic job advertising is revolutionizing the way companies recruit top talent. As industries face challenges in sourcing top-notch talent efficiently, programmatic is helping companies save costs, streamline job advertising, and target the best candidates. However, if you are thinking of embracing this innovative method of recruiting, it’s important to understand how programmatic job advertising works.

Topics: Talent Advisory Programmatic Job Advertising
2 min read

Programmatic Job Advertising vs. Programmatic Advertising

By Sara West on Oct 13, 2021 7:30:00 AM

With billions of job seekers online, how do you guarantee that the best candidate sees the ad for your job? Innovations in digital advertising make it easy for recruiters to maximize ROI, streamline recruitment efforts and help companies save money with programmatic job advertising. Programmatic job advertising can help you capture your prospect's attention and ensure they click to apply.

Topics: Talent Advisory Programmatic Job Advertising
2 min read

ProIQ Combines Digital Marketing and Talent Advisory Solutions to Help Companies Attract Talent

By Sara West on Oct 6, 2021 7:30:00 AM

Based in Salt Lake City, Utah, ProIQ serves clients across the country in their efforts to market smarter, Hire Smarter, and grow stronger.

Every company faces unique challenges and ProIQ believes that they should be met with innovative solutions. Their approach combines a passion for data with a love of digital marketing to develop solutions that drive results for talent acquisition, sales, and marketing teams. As a new division of Hire Velocity - an industry leader in Recruitment Process Outsourcing based in Atlanta, Georgia - ProIQ serves as a full-service digital marketing agency with a focus on attracting candidates using digital recruiting strategies.

Topics: News Talent Advisory Recruitment Marketing Digital Marketing Social Media Marketing Programmatic Job Advertising
3 min read

The Benefits of Programmatic Job Advertising

By Sara West on Sep 21, 2021 7:00:00 AM

Many changes are happening in talent acquisition. Companies are seeking out new ways to recruit top talent efficiently and cost-effectively. Programmatic job advertising is one the most innovative ways today for recruiters to attract the best candidates and hire in high volumes. Programmatic job advertising can empower your company to save time, save money and recruit the most qualified candidates for every position.

Topics: Talent Advisory Programmatic Job Advertising
2 min read

What is Programmatic Job Advertising?

By Sara West on Sep 10, 2021 2:28:16 PM

Recruitment of top talent is one of the biggest challenges most companies face, regardless of their size or industry. Recruiters are competing for the most qualified candidates while balancing the management of a high volume of applicants. 

Topics: Talent Advisory Programmatic Job Advertising
1 min read

Goldleaf Farms Unveils New Website Design with Store + Video Marketing

By Sara West on Aug 25, 2021 12:46:15 AM

Client: Goldleaf Farms

Scope: Branding, Content Marketing, Website Design & Development, Social Media Marketing, Search Engine Optimization (SEO)

Topics: Customer Stories Digital Marketing Website Design & Development Social Media Marketing