Client: Goldleaf Farms
Scope: Branding, Content Marketing, Website Design & Development, Social Media Marketing, Search Engine Optimization (SEO)
Goldleaf Farms is an ornamental tree farm based outside of Atlanta with nearly 300 acres between 2 farms in Georgia and Mississippi. As ‘Growers of Distinct Trees’, Goldleaf Farms was looking to modernize its brand with a new mobile-enabled website and online store, social media presence, and overall digital identity. ProIQ worked with Goldleaf Farms to bring the owner, Phil Cates’, vision to life with a unique website design and presence.
New Website Design with Online Store
The ProIQ team partnered with Phil to highlight drone footage of the Georgia farm throughout the website as well as the 150+ varieties of trees on the new mobile-enabled online store. By using the category and tag functionality to group the unique characteristics of each tree species, customers can identify the optimal tree based on height, spread, shape, foliage, fall color, farm location, genus, species and cultivar.
DIgital Identity Redesign + Video Marketing
Working with Phil, ProIQ developed a strategy to refresh the company’s identity across the social media platforms and on Google to drive greater brand awareness and organic traffic to the website.