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3 min read

The Benefits of Programmatic Advertising for Recruitment

By Sara West on Sep 21 , 2021

Topics: Talent Advisory Programmatic Job Advertising

Many changes are happening in talent acquisition. Companies are seeking out new ways to recruit top talent efficiently and cost-effectively. Programmatic job advertising is one the most innovative ways today for recruiters to attract the best candidates and hire in high volumes. Programmatic advertising for recruitment can empower your company to save time, save money and recruit the most qualified candidates for every position.

What is Programmatic Job Advertising?

Programmatic job advertising uses automation tools to purchase, publish and optimize online job ads. This intelligent software ensures that job ads are placed where they are most likely to be seen by the most suitable candidate. This technology integrates with a network of applicant tracking systems, websites, job boards, and ad space to post jobs on the channels that deliver the best outcomes.

Don't Miss These Key Benefits of Programmatic

Programmatic job advertising offers significant benefits for recruiters. Most importantly, with programmatic job advertising, you can:

  • Target your ideal job candidate.
  • Place your job ads where relevant candidates see them.
  • Reduce staff time spent on the manual tasks of posting on job boards.

But, there are many other advantages to using programmatic job advertising.

Long-Term Cost Savings

According to recent research, on average, 40 percent of job advertising spending is wasted. How can you lower the costs of your advertising budget? Programmatic automated bidding can help ensure that you only pay for the ads that provide tangible results with the highest return on investment (ROI). This intelligent process helps you set suitable bids and budget caps on advertising, so you avoid overspending. 

Greater Reach of Your Recruitment

Advertising your job openings across multiple and diverse publishing networks has never been easier with programmatic automation. With programmatic job advertising, you can expand the pool of potential candidates you reach. Since the most qualified candidates may not be on the most popular job-seeking websites, programmatic automation helps your job posting be seen on unfamiliar specialized job boards and websites that attract the best candidates. 

Higher Candidate Quality

High applicant volume doesn’t necessarily mean that the top candidate is applying. A chief advantage of programmatic job advertising is that it ensures your job placements are seen by the relevant job seeker who can fill your specific needs. Automated optimizations help reduce the cost-to-hire by placing ads in front of the most qualified and relevant job applicants with a higher probability of being hired. 

Valuable Insights Through Real-Time Metrics

One of the most desirable benefits of programmatic job advertising is delivering real-time performance tracking and actionable data. A programmatic approach can track ad spending, ad performance and provide analytics to make improvements over time. You will know precisely how well your job ads are doing across all recruitment media and make informed decisions that drive maximum ROI throughout the job recruiting process. 

The Takeaway

Talent acquisition can be costly, and hiring the best-qualified candidates for hard-to-fill positions can be a slow process. Programmatic job advertising offers various benefits to help companies solve this dilemma and optimize data to improve quality-of-hire.

Save yourself the frustration of struggling to find talent and learn how ProIQ’s recruiting platform can help you reduce costs and hire the best possible candidates. 
Sara West

Written by Sara West

Sara West leads Hire Velocity’s sales development, demand generation, and marketing growth strategies and operations. As Director of Strategic Development, she shapes Hire Velocity’s brand strategy to build market awareness, generate sales leads, and acquire new customers. She also works closely with the sales process to implement scalable end-to-end sales solutions and develop the sales team. Sara’s prior experience in operations, marketing, and technology has positioned her uniquely to oversee the strategic planning process, create synergies across the organization, and assess new strategic initiatives. Her responsibilities include developing Hire Velocity’s national marketing vision and brand strategy, overseeing marketing programs and communications, generating awareness and demand through brand messaging and content strategy, and implementing predictable, vision-based sales processes. Prior to joining Hire Velocity, Sara served as a Financial Analyst for Signal Hill Capital Group in New York, where she specialized in the IT services and IT security software sectors. There, she played a pivotal role in researching, valuating and executing major deals, completing extensive due diligence for both buy-side and sell-side transactions. Sara began her career at Garber Venture Capital Fund, where she oversaw teams who evaluated opportunities and performed due diligence for investments within the medical industry. Sara has been a member of Society of International Business Fellows (SIBF) since 2015 and is a graduate of the SIBF Leadership Academy. Sara graduated from the Schreyer Honors College at The Pennsylvania State University with a Master of Accounting and B.S. in Accounting, as well as concentrations in Economics and Religious Studies. An avid traveler and animal lover, Sara’s home base is in Atlanta with her rescue dog, Piper.