Programmatic recruitment advertising is revolutionizing the way companies recruit top talent. As industries face challenges in sourcing top-notch talent efficiently, programmatic is helping companies save costs, streamline job advertising, and target the best candidates. However, if you are thinking of embracing this innovative method of recruiting, it’s important to understand how programmatic job advertising works.

What is Programmatic Job Advertising?

Programmatic job advertising uses technology and automation for buying, distributing, and optimizing job advertisements across the internet. This technology optimizes recruitment advertising using online data collection, targeted job ads, and automated bidding. This automation ensures that the right job ad is seen at the right time by the right job candidate to increase the likelihood they will apply. 

Programmatic Works For You

Programmatic recruitment advertising is more than the automation of job ad placement. It also provides intelligent feedback on how your job ads are performing, where jobs ads should be placed, and improvements you can make for the future. In the end, programmatic provides you the insight to ensure your recruitment campaign is efficient and cost-effective. 

Targeting the Best Job Candidates

Programmatic job advertising uses data from a wide variety of sources to offer recommendations for job ad placement. For example, your existing candidate relationship management or applicant tracking systems may offer insights into the demographics of users on your website. This machine-driven system looks at data to predict where the ideal candidate will most likely see a job placement. 

Analytics At Your Fingertips

Programmatic job advertising provides you with the tools to quickly track and analyze the performance of all your recruitment media. Job advertising data is available with real-time insights on job ad performance, budget, and the ROI on job placements. You have the power to control your entire job advertising process seamlessly in one location and make instant adjustments as situations change. 

Keeping People In The Process

While programmatic job advertising automates more of the recruiting process, it doesn’t remove people from the equation. Instead, recruiters can now streamline the more challenging aspects of the recruitment process and focus on using actionable data to hire top-quality candidates at a much lower cost.

Ready To Get Started?

Contact us today to learn about how ProIQ can help you maximize your recruiting results and source top-notch job candidates in less time. 

With billions of job seekers online, how do you guarantee that the best candidate sees the ad for your job? Innovations in digital advertising make it easy for recruiters to maximize ROI, streamline recruitment efforts and help companies save money with programmatic job advertising. Programmatic job advertising can help you capture your prospect's attention and ensure they click to apply.

The Growth of Data-Driven Advertising

Programmatic advertising has revolutionized online advertising. Rather than manually searching for where to run ads, companies using programmatic advertising can place ads on a network of publishing platforms simultaneously. Programmatic online ad buying helps companies make data-driven decisions, increasing revenue. As of 2020, programmatically sold advertising was worth $129.1 billion.

What is Exactly is "Programmatic"?

Whether you are in sales or job recruitment, "programmatic" ad buying refers to the software used to purchase digital advertising. This involves the automated process of buying, selling, and bidding on ads across multiple online channels to target a specific demographic. Advertisers use programmatic advertising to direct ads to their ideal customer, while recruiters use programmatic job advertising to target their best job candidate.

Powerful Benefits for Advertisers and Recruiters

Marketers use programmatic to place ads for products, while recruiters use the same automation to place ads for job seekers. Programmatic helps both industries see actionable results. These technologies empower the advertiser and recruiter to laser target their ideal demographic and prevent accidental overspending on advertising budget.

Manage Your Ad Budget

Recruitment advertising can be costly. Programmatic job advertising helps you determine how to allocate your advertising budget effectively across many types of jobs to be filled. The most effective platforms use predictive data and intelligent automation to intuitively manage your spending across all open positions to ensure no overspending occurs. These algorithms also help ensure you pay for ads that provide tangible results and the highest possible ROI.

Connect With Your Ideal Candidate

One of the key benefits of programmatic is the ability to laser target the audience of your ad. For marketers, this has been key to ensure that the right customer sees their product ad. For recruiters, programmatic job advertising helps reach out to the most fitting job candidates. Intelligent algorithms set up job candidate profiles, and ads are placed where they are most likely to attract higher-quality applicants and lead more candidates to the final stages of hiring.

Data-Driven to Get Results

Programmatic job advertising provides companies with real-time data to make long-term ad spending decisions to recruit the best candidates. Studies show that companies using programmatic job advertising are nearly three times more likely to improve the quality of hire than traditional advertising. Additionally, companies that leverage programmatic are also twice as likely to reduce time-to-fill.

Ready to Use Programmatic Job Advertising?

If you're looking for the best method of sourcing top-quality job candidates in less time, try programmatic job advertising. Contact us at ProIQ to learn how we can help your company optimize your campaigns and recruit the most qualified candidates.

Based in Salt Lake City, Utah, ProIQ serves clients across the country in their efforts to market smarter, Hire Smarter, and grow stronger.

Every company faces unique challenges and ProIQ believes that they should be met with innovative solutions. Their approach combines a passion for data with a love of digital marketing to develop solutions that drive results for talent acquisition, sales, and marketing teams. As a new division of Hire Velocity - an industry leader in Recruitment Process Outsourcing based in Atlanta, Georgia - ProIQ serves as a full-service digital marketing agency with a focus on attracting candidates using digital recruiting strategies.

Managing Director, Sara West, will be leading ProIQ in focusing on Digital Advisory and Talent Advisory solutions. Previous to her new role, West was the Director of Strategic Development at Hire Velocity where she helped shape brand strategy to build market awareness, develop inbound and outbound lead strategies to acquire new customers. Before joining Hire Velocity, Sara served as an Investment Banking Financial Analyst for Signal Hill Capital Group (now DCS Advisory) in New York, where she specialized in the IT services and IT security software sectors. There, she played a pivotal role in researching, evaluating, and executing major deals, completing extensive due diligence for both buy-side and sell-side transactions.

“I’m excited to help companies implement innovative digital strategies, like social media and programmatic job advertising, to better position themselves in a fast-paced hiring world. In today’s candidate-driven job market, it’s important for companies to implement strategies that will not only attract candidates but also position them as an employer of choice,” explains West, “What makes ProIQ different from your typical agency is that we’re laser-focused on quantitative results. Yes, we’re creative but at the end of the day everything is about the numbers.”

ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing. By employing a team that has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance, they’ll be able to develop unique digital, data-based solutions that address even the toughest human capital and digital marketing challenges.

About ProIQ

ProIQ is a strategic partner for companies that want to build both great teams and great businesses. By engaging to understand their clients’ unique needs, they create digital and talent strategies that deliver the solutions required to drive success. ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing.

About Hire Velocity

Hire Velocity designs talent strategies that build great teams and great businesses. They are a proven leader in Human Capital Solutions and trusted by companies for customized Recruitment Process Outsourcing (RPO), Search, and Talent & Digital Advisory solutions. Hire Velocity partners with clients across nearly every industry to solve recruiting challenges and achieve sustained outcomes. Consistently recognized as a partner that goes the ‘extra mile’, they are devoted to delivering outstanding customer service.

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Many changes are happening in talent acquisition. Companies are seeking out new ways to recruit top talent efficiently and cost-effectively. Programmatic job advertising is one the most innovative ways today for recruiters to attract the best candidates and hire in high volumes. Programmatic advertising for recruitment can empower your company to save time, save money and recruit the most qualified candidates for every position.

What is Programmatic Job Advertising?

Programmatic job advertising uses automation tools to purchase, publish and optimize online job ads. This intelligent software ensures that job ads are placed where they are most likely to be seen by the most suitable candidate. This technology integrates with a network of applicant tracking systems, websites, job boards, and ad space to post jobs on the channels that deliver the best outcomes.

Don't Miss These Key Benefits of Programmatic

Programmatic job advertising offers significant benefits for recruiters. Most importantly, with programmatic job advertising, you can:

• Target your ideal job candidate.
• Place your job ads where relevant candidates see them.
• Reduce staff time spent on the manual tasks of posting on job boards.

But, there are many other advantages to using programmatic job advertising.

Long-Term Cost Savings

According to recent research, on average, 40 percent of job advertising spending is wasted. How can you lower the costs of your advertising budget? Programmatic automated bidding can help ensure that you only pay for the ads that provide tangible results with the highest return on investment (ROI). This intelligent process helps you set suitable bids and budget caps on advertising, so you avoid overspending. 

Greater Reach of Your Recruitment

Advertising your job openings across multiple and diverse publishing networks has never been easier with programmatic automation. With programmatic job advertising, you can expand the pool of potential candidates you reach. Since the most qualified candidates may not be on the most popular job-seeking websites, programmatic automation helps your job posting be seen on unfamiliar specialized job boards and websites that attract the best candidates. 

Higher Candidate Quality

High applicant volume doesn’t necessarily mean that the top candidate is applying. A chief advantage of programmatic job advertising is that it ensures your job placements are seen by the relevant job seeker who can fill your specific needs. Automated optimizations help reduce the cost-to-hire by placing ads in front of the most qualified and relevant job applicants with a higher probability of being hired. 

Valuable Insights Through Real-Time Metrics

One of the most desirable benefits of programmatic job advertising is delivering real-time performance tracking and actionable data. A programmatic approach can track ad spending, ad performance and provide analytics to make improvements over time. You will know precisely how well your job ads are doing across all recruitment media and make informed decisions that drive maximum ROI throughout the job recruiting process. 

The Takeaway

Talent acquisition can be costly, and hiring the best-qualified candidates for hard-to-fill positions can be a slow process. Programmatic job advertising offers various benefits to help companies solve this dilemma and optimize data to improve quality-of-hire.

Save yourself the frustration of struggling to find talent and learn how ProIQ’s recruiting platform can help you reduce costs and hire the best possible candidates. 

Recruitment of top talent is one of the biggest challenges most companies face, regardless of their size or industry. Recruiters are competing for the most qualified candidates while balancing the management of a high volume of applicants. 

Programmatic job advertising is one solution that can improve efficiency and decrease total costs in the recruiting process. 

Understanding Programmatic Job Advertising

Simply put, programmatic advertising is the buying and selling of online ads through automation tools. Advertisers can place ads across multiple online channels to target a specific demographic. Programmatic advertising ensures that the right ad is seen at the right time by the right audience to increase engagement. 

Programmatic Job Advertising Delivers Superior Results

Similar to programmatic advertising, programmatic job advertising uses similar automation tools to buy and optimize jobs ads. This automated process ensures that a target job candidate sees the job ad. This technology integrates with a network of job boards, websites, and ad space to put job ads on the channels that deliver the best results. 

How Is It Different From Traditional Job Advertising? 

Studies show that traditional job advertising models can lead to expensive and ineffective results. This approach to talent recruitment forces recruiters to negotiate, purchase, and monitor all job advertising investments. This can lead to inefficient and costly processes that don’t reach the right potential candidates. Programmatic job advertising automates the digital advertising process to manage costs and guarantee that your job lands in front of precisely the right candidate —the one you want to hire. 

Big Benefits for Recruiters

Programmatic has changed the way advertisers and recruiters use online platforms. It provides recruiters with the tools for cost-effective access to targeted job seekers. Key benefits of programmatic job advertising include:

• Cost-effective job advertising
• Higher quality application volume
• Faster time-to-hire
• Recruiter efficiency

Business Impact of Programmatic

Companies and recruiters are investing in programmatic job advertising because it provides the tools to consistently attract quality, engaged candidates and reduce the cost per hire. Programmatic replaces ineffective advertising methods and provides quick results on job ad performance. The results show that programmatic advertising consistently helps companies increase the speed of the hiring process and save money.

Learn more about how ProIQ can help your company strengthen your recruitment strategy and realize cost savings from programmatic job advertising.