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4 min read

How To Best Use Tiktok for Recruiting

By ProIQ on Feb 16 , 2022


As Baby Boomers retire, Millennials and Gen Z are becoming the largest demographic in the United States workforce. How can you meet the challenge of recruiting a new generation? The future of job recruitment may lie in using social media and TikTok for recruiting. Social media platforms and apps can be key to attracting younger job seekers. Let us dive in with how you can use TikTok for recruiting. 

What Is Tik Tok? 

TikTok is a social app in which users can create short-form videos. In, 2020 TikTok revealed it has about 100 million monthly active U.S. users, up 800% since 2018. Demographics-wise, TikTok users are under 39, with around 30% falling between ages 20-29. Because TikTok is a popular app for Millennials and Gen Z, many companies find it helpful to find and recruit young workers.  


What Are The Benefits Of Using TikTok for Recruiting? 

Companies of all sizes have flocked to TikTok for recruiting and seeking the right candidates for opportunities. Using TikTok offers these enormous benefits:  

  • A large audience: More people are using this app, which means there are even more potential job seekers. 
  • Easy to use: Your hiring team does not have to spend extensive resources to learn how to use this platform. The app is fairly simple to use to start your recruitment strategy. 
  • Flexibility: There are many different ways to find talent on TikTok, which means you will be able to find the perfect person for your company's needs. 

How To Find The Best Talent on TikTok? 

TikTok recruiting can help you find job seekers in your industry. Let’s explore how your team can use TikTok to find professionals from a wide array of different talents and backgrounds.  

   1. Use Recruitment Ads
Utilize the TikTok Ads manager to create branded recruitment ads for your business. Select a campaign objective and plan your content to support your paid ad. TikTok helps you create campaigns centered around custom demographics audiences and measure the results.

   2. Reach Out To Candidates

Social media is one of many tools that hiring professionals can use to attract talent, especially for tech-savvy jobs like marketing and design professionals. These creative professionals already use TikTok to showcase their talent, so it is natural to use platforms like TikTok for recruiting and connecting with these jobseekers. Reach out to content creators who would be a great fit for the jobs you are trying to fill.  

   3. Promote Jobs Using Hashtags

Hashtags and hashtag challenges are some of the most popular trends on TikTok. Include a hashtag strategy in your TikTok content, and you may see an uptick in job applicants. For example, in 2021, HBO had more than 300 applicants for a summer internship last year using the hashtag #HBOMassummerintern. No matter the size of your organization, a hashtag strategy can get your videos to reach the right audience.   

Your Next Recruiting Strategy 

Tik Tok is a great way to find candidates for jobs. As TikTok continues to grow in popularity, we will definitely see recruitment teams expand how they engage with job seekers throughout the platform.  

Are you curious about how digital marketing and social media can help your talent acquisition? Partner with our team of experienced social media experts at ProIQ to help you create highly targeted, cost-effective campaigns that attract high-quality candidates. Learn how we can help you today 



Written by ProIQ