Digital marketing is no longer just an art but a science. Businesses now leverage data to understand customer behavior better, improve their marketing efforts, and dominate the competition. But data only gets you so far. The true power lies in effectively analyzing data to generate valuable insights that enhance decision-making and optimize future strategies.
Unfortunately, Gartner found that marketing analytics only influences 53% of marketing decisions. Many businesses find data management daunting, with data being either too difficult to access, siloed, inaccurate, or inconsistent across sources.
As a leading digital and recruitment marketing agency, ProIQ knows that accessible, accurate, and up-to-date data is crucial for making informed decisions and maximizing marketing ROI. We also understand how challenging marketing analytics can be.
That’s why we’re thrilled to announce our real-time marketing reporting and analytics platform. Our intelligent platform instantly aggregates and transforms data from over 80 sources into actionable insights, making it more accessible and easy to understand.
Our platform helps businesses overcome some of the biggest challenges marketing analytics challenges, including:
One of the most common hurdles in marketing analytics is a lack of understanding of interpreting and using data to make better decisions. Many businesses might be tempted to use every nugget of information they have, but this can often lead them down the wrong path.
Furthermore, some team members lack the resources and skills to use marketing analytics effectively, limiting a company’s ability to make teamwide data-driven decisions.
ProIQ’s marketing analytics platform breaks down vast amounts of complex data into easy-to-read dashboards and reports. This allows users to visualize data and better comprehend it, regardless of their data experience or expertise.
Brands are often overwhelmed with a data deluge. And with data flooding in from numerous sources and often siloed in multiple systems, it can be challenging to get a holistic view of the information that matters most. This can also create a rift between marketing and sales since both departments don’t have access to the same information.
ProIQ’s recruitment marketing analytics portal consolidates data from multiple sources into one intuitive and understandable dashboard. Our clients can effortlessly monitor key metrics and KPIs across their CRM, social media, web analytics, and email marketing platforms from one centralized hub.
Businesses can use these personalized dashboards to:
Our marketing analytics platform breaks down siloes and establishes a single source of truth. Brands now have a clear overview of performance and marketing data from one unified location. This also creates a stronger marketing-sales alignment. Both teams now have access to the same data, improving collaboration and communication.
Every company is unique and prioritizes different metrics. However, many traditional marketing analytics tools only have static dashboards that offer performance overviews but don’t let users drill down for deeper contexts. This can lead to businesses having more questions than answers.
ProIQ’s marketing reporting platform provides granular insights with custom blended metrics. Filter data, combine data points, and get deeper insights for optimized decision-making.
Our dashboard allows brands to visualize data easily, helping them better understand key metrics and get the answers they need.
Gone are the days of using spreadsheets and manual processes to capture and analyze data. These can be tedious, prone to human error, and lead to brands using inaccurate or incomplete data, hindering decision-making. While almost 80% of marketers believe that data-driven strategies are critical, as many as 70% admit to having inconsistent or poor-quality data.
Our automated marketing reporting tools save time, mitigate errors, and boost productivity. Businesses can automatically generate reports in seconds on data across multiple campaigns and sources, including SEO, PPC, and social media. They can also use cross-campaign reporting to aggregate data from numerous campaigns or websites into a single report. This ensures our clients are reaching all of their goals.
Automated reporting streamlines and simplifies processes, making marketing analytics much more manageable.
Companies using legacy marketing analytics systems might struggle to scale their marketing efforts. These older systems often lack the capabilities and features to handle vast volumes of data. And as companies grow and acquire more customers, more data will pour in. This can slow down processes, cause complex data siloes and mixed messages, and lead to longer lag time between data being collected and making strategic adjustments.
ProIQ’s state-of-the-art marketing analytics platform can handle large amounts of data from multiple sources. Our tools grow with businesses, allowing them to scale their marketing strategies effectively.
We live in a mobile-first world. Many business leaders rely on their mobile devices to conduct operations on the go. Legacy systems aren’t mobile-friendly and don’t allow users to access essential information from multiple devices.
Brands can access our marketing analytics platform from a mobile app, enabling them to monitor data, generate reports, and track campaign performance from anywhere. This is particularly useful for remote teams who don’t carry their laptops around with them 24/7.
The days of using outdated legacy systems and spreadsheets for marketing analytics are outnumbered. These methods can lead to siloed systems, errors, inaccurate information, and missed opportunities.
ProIQ's modern marketing analytics portal streamlines data management, eliminates siloes, and makes data easier to interpret and understand. This allows companies to overcome common data analytics challenges and maximize decision-making.
Contact us today for a demo and learn how our intelligent marketing reporting portal can help you elevate your marketing efforts with data-driven decisions.