Every recruitment marketer knows social recruiting is one of the best secret weapons to elevate your employer branding and market your company to interested candidates—and sometimes to candidates who don’t even know they’re looking for a new position!
What is social recruiting?
Social recruiting uses various social media platforms to get the word out about your company and generate interest in you, your brand, and your job opportunities. With the right know-how, you can use social media recruitment to create a pool of interested candidates, so when you have an open position in your company, you already have a pool of candidates eagerly waiting to join your team.
The Major Benefits of Social Recruiting
Using social media to recruit candidates comes with serious advantages. It creates buzz and interest in your organization and, in turn, leads top talent right to you.
How can you use social media to boost your employer branding?
- Discuss your company’s culture.
- Showcase your excellent employees.
- Give an inside look into your company benefits and employees’ work-life balance.
- Ask questions and engage with your audience.
Easily Reach Hidden Talent
Using your social channel comment sections as networking opportunities, you can easily reach passive candidates. Passive candidates are people who are not necessarily looking for a new job but have the proper skill set for your team. By engaging with these passive candidates, you can efficiently market open positions to them when jobs become available.
Here are six tips to incorporate into your recruitment marketing strategy.
6 Tips for Recruiting on Social Media
1. Optimize social media profiles
A basic social media profile is not going to spark enthusiasm or interest. Take the time to create brand-specific profile pictures, image headers, and hashtags for your social media profile. The key to optimizing your social media profiles is consistency and cohesion. For example, when a job seeker lands on your LinkedIn profile, your company’s mission should be clear. That same jobseeker should get the same vibe from your Twitter or Instagram profiles, too.
2. Employer branding
Employer brand is an important factor candidates consider when applying for an open role. Like shopping for new running shoes and reading reviews, interested candidates will spend time stalking a company’s social media profiles to help them decide if they want to work there. 96% of job seekers say they use social media when conducting a job search.
By showcasing your employer brand on your social media platforms, you are keeping the interest of interested candidates who would love to work with you.
3. Share compelling content and engage your audience
While each social media platform is inherently different, the basic principles are the same: you must share compelling, high-quality content to attract an engaged audience. Get the most out of your social media profiles and set yourself apart by sharing relevant and interesting content.
4. Define the target audience
Just like the product or service your company offers is not made for everyone, neither are the open positions on your team. By using paid advertisements, social media makes it easy to market to only the individuals you know are interested in working for you. With paid advertisements, you can determine the appropriate audience to market to, and only those individuals will receive job advertisements based on their demographics. Paid advertisements make casting a wide net a breeze to catch the attention of qualified candidates.
5. Track and analyze the links
The nice thing about paid advertisements means you can track and analyze your posts’ performance. Be sure to keep track of click-through rates, conversion rates, and engagement. The metrics and data will help you tweak future job advertisement campaigns to reach a more comprehensive and qualified audience.
6. Stay current with trends
Trends change, stay ahead with a social media recruiting plan that’s current and innovative. Use the trends to your advantage. For example, use trending sounds or filters on TikTok or Instagram to create engaging reels or videos. By keeping up with the trends, you’ll stay current with the algorithms and in front of your audience’s eyes.
Create Your Social Recruiting Strategy
Social recruiting is a critical component of your recruitment marketing strategy. If you’re attempting to create a social media strategy by yourself, keeping up with the trends on each platform can feel like an impossible task. But, by partnering with a recruitment marketing firm, your firm can help you create and maintain the best social media marketing strategy for your company.
Ready to build your social media recruitment strategy? At ProIQ, our team has the talent marketing expertise you need to help you create a marketing recruitment strategy that works. Contact us today to get started.
