It’s no secret: social media, particularly Facebook, has changed how businesses operate. Not only has it changed how companies function, but Facebook recruiting has also changed how businesses acquire talent. Now, recruitment starts on social media.
With Facebook’s nearly 3 billion users, the probability that your next qualified candidate is scrolling the social media platform is high. Considering the social media giant is the largest social media platform, it only makes sense to leverage Facebook for recruiting efforts.
Facebook Recruiting: Is It Worth It?
Unlike traditional recruiting, which requires regional newspaper ads and cold calls, social media recruiting opens up new opportunities to quickly get your company in front of qualified candidates in a broader search area.
Facebook recruiting is worth the effort to acquire qualified talent for your company. You can expand your search area and hire candidates faster. It is relatively cost-effective to advertise your positions on Facebook, too. The low costs and high return rate make using Facebook as a recruiting tool a no-brainer.
How to Recruit on Facebook
Facebook recruiting is simple. When you work with a recruiting service well-versed in social media recruiting, you can rest easy knowing your job advertisement will land in front of qualified potential candidates.
Here’s how to use social media best practices to leverage Facebook recruiting.
1. Create a Facebook Business Page
Before your company can advertise open positions on Facebook, you need to create a Facebook Business page. Setting up a Facebook Business page is easy and only takes a few minutes. Make sure you set a company photo as the profile picture and add any relevant business details to your page.
A Facebook Business page will help you get your business in front of the right audience, including potential recruits. So, the more information on your Business page, the better!
2. Describe Your Company Culture
On your Facebook Business page, you will want to describe your company culture accurately. Your Facebook Business page is not only a marketing tool for potential clients, but it is also a recruitment tool for potential talent acquisition.
Your Facebook Business page will be the first place candidates look for information about your company. Interested candidates will want to know what it is like to work at your company. To describe your company culture, think about ways you can use photos or videos to highlight business events, employees, or training opportunities.
3. Create a Job Post on Facebook
Facebook makes it easy to share updates with your audience. If you need to advertise an open position within your company, all you need to do is create and share a new Facebook post.
Often, though, a Facebook post receives more attention if a photo or video is attached. You will want to create an eye-catching graphic to grab the attention of potential candidates when sharing about a job opportunity. Your recruiting service can help you create an attention-getting job post.
4. Create an Ad Campaign
To get your job opportunity in front of the appropriate audience, you should create a Facebook ad campaign to promote your job advertisement.
You can set Facebook ad campaigns for various targets, depending on the goal of your post. For example, if you want to spread the word about your position, you might set up your Facebook ad campaign to maximize your reach. Or, if you are looking for a specific candidate, you may target only a particular audience that most likely fits your job description.
Your recruiting service can help you decide which type of Facebook ad campaign will be best for the position you need to fill.
5. Share Your Post
Finally, when you have created a Facebook post on your Business page, you should share your post with the masses. Sharing your posts on your personal page and asking your current employees to share the post will guarantee your post is seen by potential candidates.
Think about where else you can share your post, too. Is there an appropriate Facebook group that allows sharing? If so, consider posting your job advertisement there.
Social media is an essential part of any business’s online marketing strategy. But your online marketing strategy does not mean you only market to your buyers. Use social media to attract talent, too.
Facebook recruiting is an effective way to maximize your talent acquisition efforts. For more information on how we can help you use social media as part of your recruitment marketing strategy, contact ProIQ today.