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They may not run campaigns, but they definitely run the show.
At ProIQ, we take marketing strategy, performance data, and client success very seriously, but we don’t take ourselves too seriously. Behind every great digital campaign and talent advisory strategy are a few wagging tails, floppy ears, and muddy paw prints that remind us to pause (or should we say, paws) and appreciate the lighter side of work.
Our dogs are part of our story. They’ve become woven into daily life at ProIQ, showing up in Zoom calls, strategy sessions, and Friday wrap-ups with their own brand of enthusiasm. They remind us why we love what we do and who we get to do it with.
This is a peek behind the curtain, or under the desk, at the furry coworkers who make our marketing agency culture one of a kind.
How Our Dogs Shape Marketing Agency Culture
You’ve heard of team huddles, brainstorms, and strategy sessions. At ProIQ, we also have the occasional bark break, Zoom call cameo, and impromptu game of fetch.
Our dogs are more than mascots. They’re mood boosters, stress relievers, and sources of endless laughter. Whether it’s Piper chiming in during client calls or Murphy stealing the spotlight during meetings, these pups remind us that joy and creativity go hand in hand.
Everyday Morale Boosters
There’s science behind it: pets are proven to reduce stress and improve morale. When deadlines are tight and campaigns are in full swing, a wagging tail or a quick pet break resets our focus. A few minutes spent with our four-legged coworkers can turn a tense day into a productive one.
Built-In Creativity Spark
Some of our best brainstorming happens while walking the dogs. Stepping away from screens to get fresh air—and sometimes untangle a leash—gives our team the clarity to return with stronger ideas. Inspiration can strike anywhere, but around here it often comes with a leash in hand.
A Healthier Workday
Our pups also encourage a healthy rhythm. Standing up, stretching, and getting outside for a walk keeps our minds sharp and our spirits high. It’s part of why ProIQ’s culture emphasizes both performance and wellbeing.
At ProIQ, culture isn’t confined to office walls. It’s found in the small, happy moments that make work feel like home—and often inspire creative ideas that spark engagement.
Meet the Dogs of ProIQ
Because every great agency has a few four-legged team members running operations behind the scenes.
🐾 Piper — Chief Happiness & Security Officer 
Piper takes her dual role seriously, protecting the team from suspicious delivery boxes and keeping spirits high with her signature snaggletooth smile and constant requests for belly rubs.
Favorite treat: Peanut butter biscuits
Superpower: Can detect a snack opening from three rooms away
🐾 Murphy— Content Retriever
Equal parts creative inspiration and chaos agent, Murphy is happiest chasing tennis balls or supervising content brainstorming sessions from the couch.
Favorite snack: Anything that falls off the table
Fun fact: Believes fetch is a full-time career path
🐾 Lucy — Social Media Woofer
Lucy brings the energy and personality that every social strategy needs. When she’s not making guest appearances in photos, she’s campaigning for more treats (and maybe just a bite of your lunch).
Favorite snack: Watermelon and, occasionally, whatever she can snag from the table
Catchphrase: “Did someone say snackable content?”
🐾 Lily — Pawblic Relations Director
Lily knows how to make an impression. With her cool confidence and love of ice cubes, she’s the master of client charm and internal communications alike.
Favorite snack: Ice, crunch optional
Fun fact: Can hear the freezer open from a mile away
🐾 Murphy— Pawtection Manager
This Murphy takes his duties seriously, whether it’s defending the team from rogue squirrels or enthusiastically presenting tiny sticks for immediate fetch approval.
Favorite hobby: Slobbering on anything remotely throw-able
Favorite word: “Ball” (closely followed by “again?”)
🐾 Copper — Data Sniffer
No analytics go unnoticed when Copper’s around. With a nose for insight and a love of ice cubes, Copper’s attention to detail rivals our best dashboards.
Favorite snack: Ice
Hidden talent: Spotting snacks faster than Google Analytics can refresh
🐾 Tucker — Junior Fetch Specialist
Still in training but full of enthusiasm, Tucker’s job is to keep the team on their toes and occasionally chase his own tail, usually after getting into something he shouldn’t.
Favorite activity: Fetch, repeat, repeat again
Fun fact: Once accidentally joined a Zoom meeting. We didn’t mute him.
How Our Dogs Reflect the ProIQ Way
At the heart of every marketing campaign is creativity, and creativity thrives in environments where people and pets feel happy, supported, and inspired.
Our dogs represent the best of ProIQ’s culture:
- We’re real people who balance hard work with humor.
- We value connection and care as much as strategy and data.
- We believe happiness fuels performance, and a happy team creates happy clients.
Our pups remind us that culture isn’t just about ping-pong tables or coffee bars. It’s about belonging, trust, and shared purpose. When our team feels supported—whether through a flexible workday, outdoor meeting walks, or canine companionship—our clients benefit from sharper thinking and more authentic creativity.
It’s the same philosophy that guides our employer branding work with clients. Culture isn’t a buzzword; it’s the energy that fuels every campaign, relationship, and result.
Final Tail Wag: A Culture That Fuels Great Work
A strong marketing agency culture isn’t built overnight. It’s built on trust, collaboration, and shared moments, from brainstorming sessions to belly rub breaks.
At ProIQ, we know that when people love where they work, and who they work alongside, the results speak for themselves.
Want a marketing partner with personality and heart? Follow ProIQ on social for more behind-the-scenes fun, or explore how we work in our Modern Digital Marketing Agency guide to see how our team helps brands grow.
Ready to elevate your marketing strategy? Visit our Digital Marketing Services page to learn more.
