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As a business owner, you have big dreams for your company. ProIQ’s marketing agency team offers the strategies, tools, and guidance to help you achieve them.
Born in Utah, ProIQ is no stranger to mountainous terrain. And just as reaching the summit requires careful planning, perseverance, and a comprehensive trail map, growing your business does too.
That’s why we closely collaborate with you to develop a personalized trail map that unlocks your brand’s full potential. We believe that the best digital marketing strategies don’t come from algorithms alone; they come from people. People who not only understand the landscape of digital marketing and talent advisory, but who are deeply invested in creating innovative, scalable growth solutions tailored to each client’s unique goals.
Think of ProIQ as your tour guides on your journey to the top. We’ll develop a blueprint to help you avoid potential pitfalls, provide the support and guidance to navigate difficult terrain, and ultimately deliver a thorough path that ensures you reach the summit of success.
Keep reading to discover how our tight-knit, senior-level team achieves this, and gain a behind-the-scenes glimpse into the individuals who make the magic happen.
How Our Small Marketing Agency Team Helps You Achieve Big Dreams
In a world full of large agencies with complex hierarchies and endless handoffs, ProIQ takes a different approach. Our team may be small, but we’re mighty and focused.
Direct Access to Experienced Strategists
When climbing a mountain, you wouldn’t want a novice leading you, right? You want an experienced, knowledgeable guide.
When you work with us, you’re not talking to layers of junior staff. You’re working directly with the experts who are building your strategy, managing your campaigns, and writing your code. Every call, every decision, and every deliverable is handled by someone who has done it before and done it well.
Faster Decision-Making and Flexibility
Our lean structure allows us to move quickly. Whether it’s adjusting campaign tactics, responding to emerging trends, or launching something new, we don’t have to navigate internal red tape to get things done.
A Collaborative, Client-Focused Approach
You’re not just another name on a spreadsheet. Every one of our clients gets hands-on attention from our core team of four, not outsourced contractors or bloated account teams. We partner closely with you to understand your business, challenges, and growth opportunities.
The result? Customized strategies, faster results, and a true extension of your internal team.
Meet the ProIQ Team
Each member of our team brings a unique skill set and personality to the table. Get to know more about the people behind your campaigns.
Sara West
Title: Managing Director
What Sara Does:
Sara blends big-picture strategy with deep data expertise, leading both digital marketing and talent advisory efforts. She excels at the intersection of creativity and analytics, transforming complex campaigns into scalable, high-performing programs that deliver results for clients and their teams.
Expertise Highlight:
“I love data. Nothing brings a smile to my face like an Excel spreadsheet. I’ve been told I have a unique ability to use both the left and right sides of my brain, perfect for performance marketing, which combines creativity with vast amounts of data.”
Fun Fact:
Sara is a die-hard Penn State football fan and outdoor enthusiast. When she’s not leading strategy sessions, you’ll find her hiking, mountain biking, or overlanding with her three dogs, or skiing once the snow hits.
Productivity Tip:
Sara’s productivity hack? A daily trail run with her Chief Happiness & Security Officer (a very good dog). “I carve out 30 to 45 minutes every afternoon to clear my head and think through big-picture strategy while listening to my favorite economics podcasts. It resets my brain for the rest of the day.”
Creative Spark:
Sara’s office is filled with green plants, candles, and dog toys. Small details that create a calm, inspiring environment for focused thinking.
Joe Fessenden
Title: Director of Digital Marketing & Software Development
What Joe Does:
Joe is your go-to for all things technical and strategic. As the daily point of contact for client campaigns and custom web/software development, he bridges the gap between marketing strategy and technical execution.
Expertise Highlight:
"I often write code for fun. Some people do sudoku and crosswords. I write computer code 🤓."
Fun Fact:
Joe is an avid traveler who thrives on the road less traveled. He once crossed Siberia by train and is planning a trip to Nepal to see red pandas in their natural habitat. His love of adventure fuels his curiosity and creativity at work.
Productivity Tip:
“When writing code, it's sometimes a good idea to just delete and start over. Like in creative writing, the first attempt helps us get our mind around the problem. Then we can more clearly write the next round.”
Creative Spark:
Joe’s creativity kicks in when faced with a challenge. “An interesting problem gets me going more than anything. I enjoy finding a creative solution to issues.”
Stephanie Spivey
Title: Digital Marketing Manager
What Stephanie Does:
Stephanie develops compelling, results-driven campaigns through content that connects. From social media posts to SEO-friendly blogs and digital ad copy, she ensures every message supports both marketing goals and sales initiatives with style and strategy.
Expertise Highlight:
Stephanie is a Canva wizard. “Design is where strategy meets creativity. I love creating visuals that not only look great but also drive engagement and tell a story.”
Fun Fact:
When she’s not building out brand assets, you’ll probably find her in the kitchen. “Baking is one of my favorite creative outlets. It’s a lot like marketing. Mix the right ingredients, follow the process, and add a little flair.”
Productivity Tip:
A carefully curated playlist fuels her focus. “Music keeps me in the zone. Whether it’s lively pop or Latin beats, I use sound to stay energized throughout the day.”
Creative Spark:
Stephanie’s most inspired ideas come during quiet moments. “Sometimes, the best way to think creatively is to step away from the noise. That space gives me clarity and a fresh perspective.”
Jasmine Celestine
Title: Marketing Data Analyst
What Jasmine Does:
Jasmine is the data engine behind the marketing machine. She builds dashboards, monitors KPIs, and provides crystal-clear insights that help the team make smarter, faster decisions and deliver informed recommendations to clients.
Expertise Highlight:
Jasmine is a pro at turning raw numbers into compelling stories. “I love taking massive data sets and shaping them into something that actually drives strategy.”
Fun Fact:
She’s the team's unofficial Gen Z translator, always on top of the latest trends and social media shifts, especially TikTok. Though we're still trying to figure out if she’s on TikTok or just knows way too much about it.
Productivity Tip:
Clear dashboards fuel Jasmine’s focus. “I work best when data is clean, structured, and visual. It keeps my thinking sharp and helps me turn numbers into strategies that actually drive results.”
Creative Spark:
Whether it’s through data or horses (yes, she rides!), Jasmine finds inspiration in motion. Her creativity shows up in the way she brings numbers to life with visuals that not only tell a story but also give clients a clearer path forward.
How Our Team Works with Clients
Our client-centric process is built on strategy, communication, and integration. Here’s how our methodology sets us apart and helps you reach your goals faster:
Strategy-First Approach
We don’t jump into tactics blindly. Every project kicks off with a deep dive into your goals, audience, and competitive landscape. That way, everything we build, from search engine optimization (SEO) to paid ads to content marketing, is designed to move the needle.
Digital Marketing Meets Talent Advisory
One of the things that makes us unique is our dual expertise in digital marketing and talent advisory. We don’t just help you grow your brand; we also help you grow your team. Whether you're looking to attract new leads or new talent, we bring a 360° perspective to your business.
Transparent Communication and Reporting
You’ll always know what we’re working on, how your campaigns are performing, and what’s coming next. Our clients appreciate our straightforward, no-fluff communication style and consistent reporting cadence. ProIQ is your go-to modern digital marketing agency for real results.
ADAPTING TO CLIENT NEEDS
Just as the digital landscape evolves, so do our clients’ needs. Our team thrives on adapting quickly, whether it is scaling campaigns, shifting strategies, or bringing in specialized skills. This flexibility ensures we can meet clients where they are today while preparing them for tomorrow.
Our Team Culture and Values
The real secret behind our results? Culture.
We’ve intentionally built a company culture that values innovation, transparency, and teamwork, not just internally, but also in how we engage with our clients.
Do the Right Thing
Honesty and integrity are at the core of everything we do. We believe in honest conversations, clear expectations, and delivering what we promise, every time.
Adapt and Grow
We’re always looking for smarter ways to solve problems. A continuous pursuit of self-development and improvement is in our DNA.
Strength in Diversity
Every member of our team brings something extraordinary to the table. We believe our uniqueness maximizes our impact.
And yes, we’re also dog lovers! One of Sara’s dogs, Piper, is Chief Happinees and Security Officer and is a familiar face around the ProIQ office.
The Faces Behind Your Success
At the end of the day, we know you have options when it comes to choosing a marketing partner. But here’s the truth:
Working with ProIQ doesn’t feel like outsourcing. It feels like expanding your internal team with a crew of seasoned pros who care as much about your growth as you do.
Our clients trust us because we show up. We listen. We strategize. We execute. And we do it all with creativity, integrity, and a passion for what we do.
While we are the faces of ProIQ, we are supported by a talented team of designers, developers, writers, and editors who help us deliver the creative and technical excellence our clients count on.
So, if you're looking for a team that’s small in size but big in results, you’ve found it. Let’s summit the marketing mountain together. Ready to get started? Contact us today.
