Are you looking to step up your hiring game? Recruiting on Twitter can be a game-changer. As experts in the field, we know that social media recruiting is not just a trend—it's a smart strategy for finding great candidates. In this article, we're giving you five easy-to-follow tips to make Twitter your new go-to for sourcing talent.
Recruiting on Twitter
Twitter, now newly renamed to X, is the Internet’s “global town square,” according to X CEO Linda Yaccarino. Since Twitter is a virtual community plaza where people hang out, there’s a high chance your future employees are hanging out on the platform. With that in mind, using Twitter for recruitment marketing would only make sense, right?
We think so. And we’ve got some tips for you on recruiting on Twitter.
5 Tips to Start Recruiting on Twitter
1. Build Your Employer Brand
Your employer brand is everything when it comes to social media. You must ensure your company’s username and profile picture align with your company’s name. This will help your audience know it’s your company’s account, not someone else’s. Plus, your company’s logo will make a great profile picture!
What should you share?
Everything you tweet from your company’s account will show up on the profile’s feed, making it a great place to share your vacancies. However, don’t just tweet about the open positions you have– this could cause your account to come across as spam. Instead, Tweet about what makes your company unique and a great place to work.
2. Create Engaging Content
Speaking of tweets, you should also create content that adds value for your audience. Social media is all about connecting with people if you only post about your vacancies, it leaves little room for engagement. However, by posting shareable, valuable, and relatable content to your specific industry, you’ll be able to interact with your audience and potential new hires.
Use Threads To Your Advantage
Even though Twitter limits the number of characters you can put in a tweet, you can create what is known as a “thread.” A thread is a series of linked tweets with which users can read and interact. Using threads to connect your tweets is a great way to share precious content.
3. Tap into Twitter’s Features
Twitter, or X, is full of features that lend a helping hand to recruiting on Twitter. One of the most valuable features is hashtags. Adding hashtags to your tweets is a great way to get your content in front of the eyes of your audience, especially if users have selected to follow and receive notifications from a specific hashtag. Before you begin tweeting, brainstorm a list of industry-specific and relevant hashtags and add them to the end of your tweets.
What about Twitter chats?
To boost your interaction with your audience, consider participating in Twitter chats, too. Leaders will schedule industry chats for certain days of the week or month, depending on your industry. You’ll use the specific chat hashtag to answer questions or share content with your followers and those participating.
4. Create Paid Ad Campaigns
One of the nice things about social media is that, regardless of the platform, you can run targeted ad campaigns so that your content only reaches the selected audience you want. In the case of recruitment, this is a good thing! It means you can pay to run your “Now hiring!” tweet as a paid ad campaign and have it show in the feeds of users most likely to possess the skills your company needs. And, according to Hootsuite, Twitter ads have the potential to reach nearly 545 million people— the odds are high that the right talent for your company is within this pool of people.
5. Search for Top Performers
If you’re a recruiter and you’d rather talk with potential prospects one one-on-one, Twitter makes it easy to do that. You can type your specific search criteria using the search bar feature and see users who match them.
For example, let’s say you’d like to hire a tech writer for an open position. Simply type “tech writer” in the search bar, and users with those keywords in their profile will be at your fingertips in no time. Then, simply browse their profiles to see if you think they’d be a good fit and send them a message.
Get Started Recruiting on Twitter
Just like with other avenues of recruitment marketing, you shouldn’t wait until you have vacancies to begin recruiting on Twitter. Using social media for recruitment is a process that requires special care and planning to ensure it is done well.
Working with a recruitment marketing firm can help you reach the best, most qualified candidates for your roles. At ProIQ, our team has decades of relevant experience in talent recruitment, talent marketing, sales, and data analytics. We know how to find the best prospects and retain them. Learn how we can combine our talent advisory experience to help you find solutions to your hiring goals.