If you’re a hiring manager and you’re wondering how other companies seem to have a continuous pipeline of top talent for their roles, wonder no more—the answer: solid recruitment marketing strategies. And recruitment marketing is not as hard to put into action as you might think with the right help.
Recruitment marketing involves inbound marketing strategies to gain the attention of potential talent. So, while your company may not have current open positions, you’ll have a pool of candidates interested in working with you. Here are five recruitment marketing strategies to attract talent today.
5 Useful Recruitment Marketing Strategies
1. Social Media Recruiting
Social media recruiting is a powerful tool to get the word out about your business and your vacancies. The nice thing about social media is that your company can use it for various reasons– whether it’s posting about a job opportunity or using it as a line of communication to interact with your followers.
An active social media presence is just one of many ways to help attract the attention of passive candidates. Passive candidates, or your followers who might not be officially looking for work but are interested in eventually making a switch, who see your job postings may be encouraged to apply. The key to creating a recruitment marketing strategy using social media is maintaining an online presence.
2. Create a Strong Employer Brand
LinkedIn says companies with great employer brands attract 50% more qualified applicants than companies without. So, prioritizing how candidates feel about your brand should be at the top of your recruitment marketing plan.
But remember, your employer branding isn’t just the product or service your company provides. Instead, it’s your company’s missions, values, and the people who make it work. So, showcase your team and why they love working at your organization. Give candidates a glimpse into what being a part of your team is like.
How can you bring attention to your brand?
Consider creating social media posts dedicated to portraying your company’s culture to help boost your company’s brand. You can do this by sharing testimonials from your employees or recording a short interview with your employees to talk about what it’s like to work with you.
3. Build A Strong Community
Social media’s sole purpose is to build relationships and connect online. Use your social media feed to post relevant and valuable content for your followers. Developing content that opens the door for interaction with your followers helps build trust and community. Successful recruitment marketing strategies using social media can be through giveaways, contests, Q&A sessions, or even sharing user-generated content. Engage in meaningful conversations with your followers, and responding to their comments or messages will also help strengthen your online community.
By consistently providing value and engaging with your followers, you can create a strong, loyal community that supports your brand and helps spread the word about your open potential. Plus, potential candidates who already know and trust your company will be even more interested in working for your company if a position opens that fits their skill set.
4. Social Media Advertising
The beauty of social media is that most platforms allow users to run paid advertising. This is especially helpful for the times when your company has open positions that require a quick turnaround– you can use paid advertising as a recruitment marketing strategy! You can post about the job online to get it in front of the eyes of your followers. But to reach those candidates who are just outside your reach, create a paid advertisement to promote the job.
Paid advertisements allow you to market to only a targeted group of people. By targeting specific demographics, you can set the ad to appear in the newsfeed of qualified candidates. This way, you can be sure top talent sees your ads and apply for the job.
5. Manage Online Review Boards
Online job review boards can be a great place to learn about your company. There’s a sure guarantee potential candidates will search for a review of your company before applying for a position. This is why it’s essential to manage the reviews left by current and previous employees— you do not want a negative review scaring away top talent! Use this recruitment marketing strategy to mitigate what is said about your company online and control the narrative.
Starting New Recruitment Marketing Strategies
Creating a recruitment marketing plan might sound like a daunting task, but it’s one you shouldn’t move farther down on your to-do list. While true recruitment marketing is an investment of time, it pays to have inbound leads of top talent eagerly waiting to work with your company.
Contact us today to learn more about ProIQ’s talent marketing solutions and recruitment marketing strategies that can help you achieve your goals.