Getting your company’s open positions in front of the eyes of qualified candidates is key to hiring the best talent in your field. To attract top jobseekers, consider working with a recruitment marketing firm that uses advertising recruiting tools as part of its hiring process.
In this article, we'll dive into what type of tools a recruitment marketing agency uses to effectively promote your company's open roles and capture the attention of the most qualified candidates in your field. These advertising recruiting tools are designed to enhance your recruitment strategy, streamline the hiring process, and maximize the reach and impact of your job listings.
What Are Advertising Recruiting Tools?
It’s helpful to think of advertising recruiting as a funnel. The goal of advertising recruiting is to increase candidate interest as they move from the top of the funnel to the bottom, where hopefully, an offer is made and accepted.
Advertising recruiting tools are various technology-driven strategies and solutions that recruitment marketing firms use to effectively promote job openings to attract top talent. By leveraging these tools, recruitment marketing firms can quickly enhance the visibility of your job listings and target specific candidate demographics.
Top Advertising Recruiting Tools
Let’s look at some advertising tools your company can use throughout the hiring process.
Employer Branding
First impressions are everything, and it’s no different when it comes to employer branding. Your employer brand represents everything from your company’s values, mission, and unique company culture, shaping potential candidates’ perceptions of your organization. When your employer brand is compelling and authentic, qualified candidates will be eager to work for your company.
Your recruitment marketing firm can help you build your brand online to best attract candidates by showcasing employee work-life balance on social media or other employee-focused posts that might influence a person to apply for a position with your company.
Social Media Integration
Social media recruiting is a critical part of any recruitment strategy. Companies with a solid social media presence can leverage their social platforms to attract quality talent. Whether you’re sticking to established social media networks or trying new ones, like using TikTok for recruiting, a recruitment marketing agency will use social media integration tools to help run targeted campaigns for your vacancies. These tools provide analytical data to help you and your team understand how to better advertise your open positions to your target audience of job seekers on each platform you’re using.
CRMs
Customer relationship management software, or CRM, is a beneficial advertising recruiting tool. An advertising recruitment firm can use a CRM to monitor applicant behavior at every stage of the application process. For example, it’s helpful to know data regarding the length of time an applicant spends on the initial interview questions and the point of the application where a candidate loses interest and exits the screen. CRMs also allow recruitment specialists to automate certain stages of the hiring process, like sending emails to applicants about the status of their applications.
URL Tracking
If you run multiple advertising campaigns across different platforms, you’ll want to know how talent finds your job listings. URL tracking can provide valuable insights into your website traffic. Your recruitment marketing firm might use software like Google Analytics to assess the traffic to your listings. URL tracking gives you an idea of the best places to reach your audience and allows your recruitment marketing team to discontinue any campaign that’s not performing well—this will save you valuable time and resources.
Programmatic Job Advertising
Programmatic job advertising is an advertising recruiting tool that combines technology and data to efficiently reach and engage prospective candidates. This process helps you:
- Automate digital ad purchasing and bidding
- Display job ads across digital platforms and to specific audiences.
- Optimize the reach and effectiveness of your job listings
- Ensure that your ads are highly relevant and impactful
As part of your recruitment strategy, programmatic advertising can streamline your hiring process and help you get the best ROI for your advertising.
Get the Most Out of the Hiring Process
Recruiting advertising holds the key to streamlining your hiring process. By partnering with a recruitment advertising firm, you can reach the best, most qualified candidates for your roles using the best advertising recruiting tools throughout the hiring journey.
Ready to build a dedicated team for your organization? At ProIQ, our team has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance— we combine our diverse and worldly experience to develop unique digital, data-based solutions that address your toughest human capital and digital marketing challenges. Learn how we can help you today.
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