Digital marketing is no longer just an art but a science. Businesses now leverage data to understand customer behavior better, improve their marketing efforts, and dominate the competition. But data only gets you so far. The true power lies in effectively analyzing data to generate valuable insights that enhance decision-making and optimize future strategies.

Unfortunately, Gartner found that marketing analytics only influences 53% of marketing decisions. Many businesses find data management daunting, with data being either too difficult to access, siloed, inaccurate, or inconsistent across sources.

As a leading digital and recruitment marketing agency, ProIQ knows that accessible, accurate, and up-to-date data is crucial for making informed decisions and maximizing marketing ROI. We also understand how challenging marketing analytics can be.

That’s why we’re thrilled to announce our real-time marketing reporting and analytics platform. Our intelligent platform instantly aggregates and transforms data from over 80 sources into actionable insights, making it more accessible and easy to understand.

How ProIQ’s Portal Solves the Biggest Marketing Reporting Challenges

Our platform helps businesses overcome some of the biggest challenges marketing analytics challenges, including:

The Data Is Hard to Understand

One of the most common hurdles in marketing analytics is a lack of understanding of interpreting and using data to make better decisions. Many businesses might be tempted to use every nugget of information they have, but this can often lead them down the wrong path.

Furthermore, some team members lack the resources and skills to use marketing analytics effectively, limiting a company’s ability to make teamwide data-driven decisions.

ProIQ’s marketing analytics platform breaks down vast amounts of complex data into easy-to-read dashboards and reports. This allows users to visualize data and better comprehend it, regardless of their data experience or expertise.

Siloed Data

Brands are often overwhelmed with a data deluge. And with data flooding in from numerous sources and often siloed in multiple systems, it can be challenging to get a holistic view of the information that matters most. This can also create a rift between marketing and sales since both departments don’t have access to the same information.

ProIQ’s recruitment marketing analytics portal consolidates data from multiple sources into one intuitive and understandable dashboard. Our clients can effortlessly monitor key metrics and KPIs across their CRM, social media, web analytics, and email marketing platforms from one centralized hub.

Businesses can use these personalized dashboards to:

• Break down complex data into easy-to-read visual reports
• Track essential KPIs across 80+ platforms
• Make information more accessible and transparent with sharable links to any report or dashboard

Our marketing analytics platform breaks down siloes and establishes a single source of truth. Brands now have a clear overview of performance and marketing data from one unified location. This also creates a stronger marketing-sales alignment. Both teams now have access to the same data, improving collaboration and communication.

A Lack of Granular Insights

Every company is unique and prioritizes different metrics. However, many traditional marketing analytics tools only have static dashboards that offer performance overviews but don’t let users drill down for deeper contexts. This can lead to businesses having more questions than answers.

ProIQ’s marketing reporting platform provides granular insights with custom blended metrics. Filter data, combine data points, and get deeper insights for optimized decision-making.

Our dashboard allows brands to visualize data easily, helping them better understand key metrics and get the answers they need.

Manual Processes Are Time-Consuming and Prone to Errors

Gone are the days of using spreadsheets and manual processes to capture and analyze data. These can be tedious, prone to human error, and lead to brands using inaccurate or incomplete data, hindering decision-making. While almost 80% of marketers believe that data-driven strategies are critical, as many as 70% admit to having inconsistent or poor-quality data.

Our automated marketing reporting tools save time, mitigate errors, and boost productivity. Businesses can automatically generate reports in seconds on data across multiple campaigns and sources, including SEO, PPC, and social media. They can also use cross-campaign reporting to aggregate data from numerous campaigns or websites into a single report. This ensures our clients are reaching all of their goals.

Automated reporting streamlines and simplifies processes, making marketing analytics much more manageable.

Systems Aren’t Scalable

Companies using legacy marketing analytics systems might struggle to scale their marketing efforts. These older systems often lack the capabilities and features to handle vast volumes of data. And as companies grow and acquire more customers, more data will pour in. This can slow down processes, cause complex data siloes and mixed messages, and lead to longer lag time between data being collected and making strategic adjustments.

ProIQ’s state-of-the-art marketing analytics platform can handle large amounts of data from multiple sources. Our tools grow with businesses, allowing them to scale their marketing strategies effectively.

Insights On the Go

We live in a mobile-first world. Many business leaders rely on their mobile devices to conduct operations on the go. Legacy systems aren’t mobile-friendly and don’t allow users to access essential information from multiple devices.

Brands can access our marketing analytics platform from a mobile app, enabling them to monitor data, generate reports, and track campaign performance from anywhere. This is particularly useful for remote teams who don’t carry their laptops around with them 24/7.

It’s Time to Move On From Your Outdated Marketing Analytics System

The days of using outdated legacy systems and spreadsheets for marketing analytics are outnumbered. These methods can lead to siloed systems, errors, inaccurate information, and missed opportunities.

ProIQ's modern marketing analytics portal streamlines data management, eliminates siloes, and makes data easier to interpret and understand. This allows companies to overcome common data analytics challenges and maximize decision-making.

Contact us today for a demo and learn how our intelligent marketing reporting portal can help you elevate your marketing efforts with data-driven decisions.

 Women We Admire recently announced their list of Top 50 Women Leaders of Utah for 2022

ProIQ is excited to announce that Sara West, Managing Director, has been named as one of the top 50 leaders in Utah by Women We Admire, a publication dedicated to recognizing the achievements of exceptional women across industries and circulates its content to over 32,000 individuals and businesses.  

In 2021, West launched ProIQ, which focuses on Digital Advisory solutions for HR and Talent Acquisition departments interested in utilizing digital strategies to attract and retain talent. As Managing Director of ProIQ, Sara West leads strategy and solution development as well as delivery for ProIQ’s clients from the office in the greater Salt Lake City area. West and her team partner with companies to implement innovative digital recruiting strategies, like social media recruiting, programmatic job advertising, geofencing recruiting, and recruitment marketing to better position themselves in a fast-paced hiring world. Previously, West was the Director of Strategic Development at Hire Velocity where she helped shape brand strategy to build market awareness, generate sales leads, and acquire new customers.  

All of the women honored on this year's list are recognized for their dedication and efforts in industries including education, healthcare, technology, financial services, and more. “In this state, women were enfranchised 50 years before most American women and were the first women in America to vote under an equal suffrage law. This year's awardees follow in the footsteps of those Utah women who came before them, leading fields that are often largely male-dominated. They continue to eliminate barriers before them and are setting an example for younger generations of women leaders,” states the publication’s website where the complete list of winners is available.  

Please join us in congratulating Sara West on this incredible accomplishment.  

____ 

About ProIQ 

ProIQ is a strategic partner for companies that want to build both great teams and great businesses. By engaging to understand their clients’ unique needs, they create digital and talent strategies that deliver the solutions required to drive success. ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis.

 ### 

Based in Salt Lake City, Utah, ProIQ serves clients across the country in their efforts to market smarter, Hire Smarter, and grow stronger.

Every company faces unique challenges and ProIQ believes that they should be met with innovative solutions. Their approach combines a passion for data with a love of digital marketing to develop solutions that drive results for talent acquisition, sales, and marketing teams. As a new division of Hire Velocity - an industry leader in Recruitment Process Outsourcing based in Atlanta, Georgia - ProIQ serves as a full-service digital marketing agency with a focus on attracting candidates using digital recruiting strategies.

Managing Director, Sara West, will be leading ProIQ in focusing on Digital Advisory and Talent Advisory solutions. Previous to her new role, West was the Director of Strategic Development at Hire Velocity where she helped shape brand strategy to build market awareness, develop inbound and outbound lead strategies to acquire new customers. Before joining Hire Velocity, Sara served as an Investment Banking Financial Analyst for Signal Hill Capital Group (now DCS Advisory) in New York, where she specialized in the IT services and IT security software sectors. There, she played a pivotal role in researching, evaluating, and executing major deals, completing extensive due diligence for both buy-side and sell-side transactions.

“I’m excited to help companies implement innovative digital strategies, like social media and programmatic job advertising, to better position themselves in a fast-paced hiring world. In today’s candidate-driven job market, it’s important for companies to implement strategies that will not only attract candidates but also position them as an employer of choice,” explains West, “What makes ProIQ different from your typical agency is that we’re laser-focused on quantitative results. Yes, we’re creative but at the end of the day everything is about the numbers.”

ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing. By employing a team that has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance, they’ll be able to develop unique digital, data-based solutions that address even the toughest human capital and digital marketing challenges.

About ProIQ

ProIQ is a strategic partner for companies that want to build both great teams and great businesses. By engaging to understand their clients’ unique needs, they create digital and talent strategies that deliver the solutions required to drive success. ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing.

About Hire Velocity

Hire Velocity designs talent strategies that build great teams and great businesses. They are a proven leader in Human Capital Solutions and trusted by companies for customized Recruitment Process Outsourcing (RPO), Search, and Talent & Digital Advisory solutions. Hire Velocity partners with clients across nearly every industry to solve recruiting challenges and achieve sustained outcomes. Consistently recognized as a partner that goes the ‘extra mile’, they are devoted to delivering outstanding customer service.

###