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8 min read

What Is Geofencing Recruiting? Benefits, Strategies, and More

By ProIQ on Feb 26, 2024 9:00:00 AM

Why settle for the traditional when geofencing recruiting is reshaping the way businesses connect with local talent? This cutting-edge approach isn't just changing the game. It's creating a new playing field where precision meets opportunity.

Imagine tapping into a reservoir of talent precisely where they thrive, transforming the quest for the ideal candidate from a broad sweep to a targeted engagement. Geofencing recruiting offers a unique blend of technology and strategy to find top talent.

As we explore the intricacies of this method, you'll discover how it not only enhances candidate recruitment but also streamlines the entire hiring process. Ready to see how this technology can revolutionize your recruiting optimization? Stay with us to learn how you can turn the tide in your favor, making every recruitment effort count by directly addressing and solving the very pain points you've been battling.

What is Geofencing Recruiting?

Geofencing recruiting is a smart way for businesses to connect with potential job candidates. It uses technology to create a virtual boundary around a specific location. When people enter this area with their smartphones, companies can send them job ads.

It's like setting up a digital sign that only shows up on phones within a certain spot, like near a university, a business hub, or even a competitor's location.

How Does It Work?

This strategy taps into GPS or RFID technology to pinpoint devices entering the defined zone. Once someone steps into this virtual fence, it triggers the system to send targeted job ads to their mobile device.

Imagine you're trying to hire for a tech company in a bustling city. By setting up a geofence around tech conferences or educational institutions known for their IT programs, you can directly reach out to individuals who are likely to have the skills you need.

This method ensures that your recruitment efforts are focused and efficient because you can reach out to those who are most relevant and interested.

The Power of a Geofencing Strategy

A solid geofencing strategy can significantly improve how a company finds and attracts talent. It allows for precise targeting by ensuring that job advertisements are only seen by those in specific locations where potential candidates might be. This could include areas known for high foot traffic of professionals in your industry or locations near events related to your field.

The beauty of this approach is its efficiency. Instead of casting a wide net and hoping to catch the right candidates, geofencing allows businesses to place their opportunities directly in front of the people most likely to be interested, increasing the chances of attracting qualified applicants.

Benefits of Geofencing Recruiting

In the competitive world of recruitment, finding innovative ways to connect with the right candidates is crucial. Geofencing recruiting emerges as a standout solution by offering a range of benefits that can transform the hiring process.

Targeting the Right Audience

One major benefit of geofencing recruiting is its ability to zero in on the right audience. By setting up virtual boundaries in strategic locations, companies can ensure their job ads reach local talent who are most likely to be interested in the positions they offer.

This targeted approach is more efficient than traditional advertising methods that cast a wide net, hoping to catch a few relevant candidates among many. Geofencing ensures that the message reaches individuals in specific locations, whether it's a tech hub for IT professionals or a medical complex for healthcare workers.

Engaging Local Talent

The focus on local talent is a game-changer for businesses looking to hire. Geofencing makes it possible to engage with individuals who already live in the area or those who are visiting for professional reasons, like conferences or networking events.

This local focus increases the likelihood of attracting candidates who are not only qualified but also interested in working for a company in their community. It's a direct line to those who fit the bill perfectly. Geofencing recruiting reduces the need for relocation packages and the risk of hiring someone who might not stick around because of geographical mismatch.

Cost-Effectiveness and ROI

Geofencing recruiting is also cost-effective. Traditional recruitment methods can be like throwing darts in the dark, with significant investment needed for broad-reaching ads that may or may not hit the mark.

Geofencing, on the other hand, allows for more precise spending. Companies only pay to target specific areas, which means their budget goes directly toward reaching potential candidates, not wasted on uninterested parties.

This targeted approach can lead to higher ROI. The chances of engaging and hiring the right candidate through geofencing are significantly higher.

A Competitive Edge in Employer Branding

Finally, using geofencing in recruiting gives companies a competitive edge in employer branding. In today's job market, standing out as an employer of choice is crucial. Geofencing allows businesses to showcase their innovation and commitment to finding the best talent in creative ways.

It sends a message that a company is forward-thinking and willing to invest in cutting-edge technology to build its team. This can make a big difference in attracting top candidates who are looking for dynamic and progressive employers.

Strategies for Successful Geofencing Recruiting

In the realm of recruitment, geofencing stands out as a powerful tool to attract the right candidates. However, success with geofencing recruiting doesn't just happen. It requires a well-thought-out strategy.

By focusing on specific tactics, businesses can ensure their geofencing efforts hit the mark every time.

Understanding Your Audience

The first step to a successful geofencing campaign is knowing who you're trying to reach. This means digging deep to understand the profile of your ideal candidate.

  • What are their interests?
  • Where do they spend their time?
  • Are they fresh graduates or seasoned professionals looking for a change?

By answering these questions, you can tailor your geofencing efforts to areas frequented by your target candidates.

Crafting Compelling Content

Once you know who your audience is, the next step is to catch their attention with engaging content. This involves creating ads that speak directly to the interests and needs of potential candidates. The content should be clear, concise, and compelling, whether it's a job posting or a video about your company culture.

The goal is to make them want to learn more about the opportunities you're offering.

Selecting Strategic Locations

The effectiveness of your geofencing recruiting strategy heavily depends on selecting the right locations. Think about where your ideal candidates are likely to be. This could include industry-specific conferences, universities, or even competitor locations.

The idea is to place your geofence in spots where it will have the most impact to ensure your ads are seen by people with the skills and interest in joining your team.

Engaging and Directing Candidates

Getting potential candidates to see your ad is only part of the equation. The next crucial step is to engage them and guide them towards taking action. This is where user-friendly landing pages come into play.

These pages should provide all the necessary information about the job in an easy-to-digest format. This makes it simple for candidates to apply or learn more about your company. A smooth and straightforward application process is key to keeping their interest high.

Analyzing and Tweaking Your Approach

Finally, no geofencing recruiting strategy is set in stone. The digital landscape is always changing, and so are the behaviors of job seekers.

By continuously monitoring the performance of your campaigns, you can gain valuable insights into what works and what doesn't. This might mean:

  • Adjusting your geofences
  • Tweaking your ad content
  • Trying different platforms

The goal is to refine your approach based on real-world data to ensure your geofencing efforts remain as effective as possible.

Overcoming Challenges in Geofencing Recruiting

Implementing geofencing in recruiting presents unique challenges, but with the right strategies, businesses can navigate these hurdles effectively. Understanding these obstacles is the first step toward crafting a resilient geofencing recruiting strategy.

Addressing Privacy Concerns

One of the primary challenges is the concern over privacy. Candidates value their personal information and are wary of how it's used. To address this, transparency is key.

Clearly communicate how and why you're using geofencing technology, including the type of data collected and how it will be protected. Ensuring compliance with data protection regulations, such as GDPR in Europe or CCPA in California, not only builds trust with potential candidates but also safeguards your company against legal issues.

Technical Troubleshooting

Technical glitches can also pose a challenge. The precision of geofencing depends on the seamless integration of software and hardware, which isn't always foolproof.

Regular testing and monitoring of your geofencing campaigns can help identify and resolve issues quickly. Partnering with reputable technology providers ensures you have support when needed to keep your campaigns running smoothly.

Crafting Compelling Content

Another hurdle is creating content that resonates with the target audience. With the limited attention span of users, your message needs to be engaging and relevant.

A/B testing different ad formats, messages, and visuals can help determine what works best for your audience. Tailoring content to the interests and needs of the specific demographic you're targeting within the geofenced area enhances engagement rates.

Legal and Ethical Considerations

While geofencing recruiting offers numerous advantages, it also raises legal and ethical considerations that businesses must navigate carefully. Here are key points to consider.

Ethical Targeting Practices

Ethical considerations come into play when determining how and where to set up geofences. While targeting competitors' locations might seem like a strategic move, it raises ethical questions about respect for competitors and potential intrusion into personal boundaries. Adopting a transparent and respectful approach in targeting practices is essential.

Protecting Candidate Data

With the collection of location data comes the responsibility to protect it. Companies must implement robust security measures to prevent unauthorized access and data breaches. This includes regular security audits and ensuring that third-party vendors handling data adhere to stringent security standards.

Balancing Innovation with Respect

As digital recruiting technologies evolve, finding the balance between innovative strategies and respecting candidate privacy and ethics becomes increasingly important. Companies that successfully navigate these legal and ethical considerations will not only enhance their recruiting efforts but also position themselves as ethical employers in the eyes of potential hires.

The Future of Digital Recruiting

The landscape of digital recruiting is constantly evolving, shaped by technological advancements and changing candidate expectations. Geofencing recruiting, once a novel approach, is now at the forefront of this transformation by offering precision and personalization in targeting potential hires.

As we look ahead, several trends are poised to further revolutionize the recruitment process.

Embracing Mobile-First Strategies

With the increasing use of smartphones for job searches, mobile-first strategies have become crucial. Geofencing is inherently mobile-centric and allows recruiters to reach candidates through the devices they use most.

This trend is expected to grow, with more companies optimizing their recruitment content and application processes for mobile users.

Integration of AI and Machine Learning

Artificial intelligence (AI) and machine learning are making significant inroads into recruitment, from AI-driven candidate screening to predictive analytics for identifying potential hires. Geofencing can be enhanced with AI to analyze data on candidate movement patterns by optimizing campaign timings and locations for maximum impact.

Rise of Recruitment Automation

Automation is streamlining many aspects of recruitment, from posting job ads to scheduling interviews. Geofencing can be integrated into automated workflows by triggering targeted ads based on specific criteria, such as a candidate entering a geofenced area or attending a relevant event. This can help to increase efficiency and reduce manual effort.

Unlock the Future of Recruitment

Geofencing recruiting is revolutionizing the approach to hiring by offering a laser-focused strategy to attract the right candidates. By leveraging precise location-based targeting, businesses are now empowered to not only reach but also engage local talent like never before.

ProIQ stands at the forefront of this innovation, blending data-driven insights with cutting-edge technology to enhance your recruitment strategy. Our unique approach ensures that your company connects with the best talent available.

Contact us today to explore how we can tailor our talent advisory solutions to your unique needs and set a new standard for excellence in your hiring practices.

Topics: Recruitment Marketing
8 min read

Recruiting on LinkedIn: 10 Effective Social Recruiting Strategies to Try in 2024

By ProIQ on Jan 24, 2024 9:30:00 AM

When it comes to recruiting top talent, LinkedIn has positioned itself as the ideal platform. With over 1 billion users from 200 countries, there are 49 million professionals seeking employment on the platform each week.

This is why recruiting on LinkedIn is a popular strategy among top brands. However, consistently finding the right hires on the platform goes beyond having an active profile. You need to develop a strategic approach and a recruitment marketing funnel that ensures you consistently find and attract the best candidates.

In this article, you'll find invaluable insights into social recruiting and how you can leverage LinkedIn's talent pool to give your business an edge over rivals.

Why Recruit on LinkedIn?

As a social media platform, LinkedIn falls behind Facebook, Twitter, and Instagram when it comes to monthly active users. However, it's still the number one option for recruiters.

Why is that?

Well, it's simple. Beyond the social element, LinkedIn's mission is to "Connect the world's professionals to make them more productive and successful". Because of this, it has the highest concentration of professionals actively looking for jobs.

Moreover, there are platform benefits that make it ideal for social recruiting:

  • Mobile-friendliness- As soon as your job postings go live, they'll be pushed to the mobile devices of candidates, increasing your reach
  • Designed for professional engagement- With a design centered on enhancing and building professional networks, it is much easier to identify and engage professionals
  • Go-to platform for job seekers- Thanks to years of branding and success stories, most job seekers begin their search on LinkedIn

Top 10 Strategies for Recruiting on LinkedIn

Now that you know how recruiting on LinkedIn can power your company's growth, it's time to learn how to capitalize on it. Considering that over 67 million companies have a LinkedIn profile, you need the right strategy to stand out to candidates.

1. Join Industry-Specific LinkedIn Groups

Beyond the personal and business profiles, there are LinkedIn groups for nearly every geography, industry, function, and subsets of each of those. Each group caters to the needs of unique target audiences in particular sectors. As such, networking in LinkedIn groups is a great way to begin your hunt for candidates.

In these groups, you'll find experts, entrepreneurs, and job seekers in your industry. Beyond serving your recruiting needs, it's a great way to know what's happening in your sector and forge partnerships.

Depending on the group's rules, you can post job openings for members to apply to. With some groups having tens of thousands of members, you can have plenty of leads in a short time.

Alternatively, you can contact suitable candidates without posting on the group. Once you're in a group, you can access its members by clicking the "See all" button in the member's right-corner section. From there, you can explore to find the members with the appropriate experience and qualifications for the role.

While you can find suitable job candidates quickly in LinkedIn groups, avoid being spammy, as it's against the rules of most groups. In addition, it ruins the perception group members have of your brand.

2. Regularly Sharing Job Posts and Articles on Your LinkedIn Page

At its core, recruiting is about filling positions before they become vacant. Rather than wait until you need someone to fill a position to begin looking for candidates, you start early. Such an approach helps you get higher-quality leads and saves you money on recruiting.

Adopting a similar approach to LinkedIn recruiting will also yield better results. Before posting job openings, begin engaging with your audience and making your brand more recognizable.

An easy way to achieve this is by sharing articles and posting regularly on your LinkedIn Company page. Such posts can range from industry news to insights about your company and employees. This is an effective long-term strategy because people want to work at brands that they recognize and know what to expect as employees.

If your posts get engagement, be sure to respond to comments and address concerns or inquiries promptly. As you do this consistently, potential candidates will want to join your company long before you post vacancies.

3. Harness the Power of Keywords

If you want the competitive edge that comes with top talent, your recruiting goals should go beyond filling positions; it should be about finding the perfect fit. To do this, you'll need to go beneath the surface of the talent pool to find suitable candidates.

This is where keywords come into play. Incorporating particular phrases or words can help you hone in on specific qualifications or competencies. So, begin by determining what you expect or desire from an ideal candidate and create a list of keywords for those attributes.

As you do this, focus on key elements such as the job title, tag lines, skills, location, candidate experience, certification, etc. With your list, use LinkedIn's search options and start filtering. For better results, it's advisable to use a boolean search as it will help pinpoint candidates that meet your expectations.

While you'll have numerous recommendations, you may have better results reaching out to candidates within your network.

4. Search for Passive Candidates

According to LinkedIn recruiting statistics, passive candidates account for 70% of the global workforce. While these individuals are not actively seeking a job, many are open to new opportunities.

To tap into this talent pool, you should search for individuals holding similar roles and add them to your recruitment marketing funnel. As you begin outreach, ensure you capture their attention with a well-crafted message.

Some of the measures you can take to optimize cold outreach results for passive candidates include:

  • Create a short and captivating subject line
  • Mention a mutual connection, such as an employee
  • Tailor each message to the recipient
  • Add unique benefits they'll get from your company
  • Include a CTA and mention the next steps if they're interested

5. Take Advantage of LinkedIn Private Mode to View Candidate Profiles

Anytime you view a person's profile, LinkedIn normally notifies them. As a recruiter, having candidates know you're looking at their profile is not ideal. Considering you'll have to go to their profiles multiple times, it will not present a good image of your brand.

The good thing is that LinkedIn has a private mode that allows you to view candidates' profiles in secret. This feature allows you to remain in control of when and whether or not they find out you're interested in hiring them.

You can turn on private view by scrolling to the LinkedIn Settings & Privacy section, clicking on "Profile viewing options", and then selecting "Private View".

6. Develop an Organization System for Candidates

With a large talent pool across your network and groups, expect numerous applications. Along with coming from different sources, you'll have to review each candidate and others multiple times, making it challenging to manage them.

As a result, it's not uncommon for LinkedIn recruiters to lose great candidates. To avoid this scenario, you should leverage LeadDelta. This tool makes it easy to manage LinkedIn users even if they're not in your network.

Anytime you view a candidate's profile, you'll see a Lead Delta sidebar prompting you to add their profile to Lead Delta. Furthermore, you can apply custom tags to each candidate to simplify management. Aside from their stage in the recruiting marketing funnel, these tags can group them according to the suitable role, priority level, etc.

7. Use Templates to Increase Your Reach

You'll rarely ever be short of things to do as a recruiter. Therefore, the last thing you want to do is add to have time-consuming recruitment process. With plenty of candidates to reach out to, crafting new messages for each will take too long.

Moreover, it comes with the risk of sending subpar outreach messages that are either not opened or fail to persuade candidates. Instead, have a well-crafted template that may only require minor tweaks. Along with expediting the process, a good template will also improve results.

8. Optimize Your LinkedIn Company Page

As an employer, how candidates perceive your brand greatly impacts your ability to attract top talent. This is why taking proactive measures to improve your employer branding is essential.

In such pursuits, your LinkedIn company page is an invaluable asset. Use it to show potential candidates what your organization represents and how you treat employees. Aside from inbound recruiting with curated content, you can also use the following tools to improve your employer branding:

  • Employee testimonials
  • Press releases
  • Recruitment videos
  • Compelling graphics

By showing candidates that your employees have a positive work experience, they'll also want to join your company.

9. Take Advantage of Your Team's Network to Find Candidates

Beyond certifications and skills, numerous factors influence whether a candidate will be a suitable fit for your organization. Such factors range from temperament, ability to work under pressure, being a team player, etc.

As you may know, these are things that are not easy to gauge before hiring someone. Luckily, you can overcome this challenge by tapping into your team's network. Along with having connections with suitable candidates, they may have some insights about them that'll improve your decision-making.

More importantly, this approach will expand your reach significantly, increasing your chances of finding the best candidate for the role.

10. Allow Applications via LinkedIn

When you're looking to fill a position, every obstacle candidates face as they apply will reduce your reach. This is because many of the people who may be interested are already employed and will not jump over unnecessary hoops to be considered.

Therefore, you should take proactive steps to make the application process as easy as possible. In this regard, there's no better option than allowing them to apply on LinkedIn.

Through the 'Easy Apply' feature, it'll only take a few clicks for candidates to apply for the job.

LinkedIn Recruiting Pitfalls to Avoid

In addition to using the best strategies for recruiting on LinkedIn, there are mistakes you can make that will undo everything.

Here are some pitfalls to avoid in your search for talent:

1. Focusing Your Recruitment Budget in One Area

Social recruiting offers different sources of candidates. Once you get some success with one avenue, you may be tempted to focus your recruitment budget on it.

However, that may not be ideal. Instead, try and build various sources and track their performance. It's only after you have a clear picture of what to expect from each that you can focus your resources on a particular avenue.

2. Overusing InMail

InMail can be a powerful tool when reaching out to candidates. But you must be careful when using it, as LinkedIn users are generally apprehensive about unsolicited InMail. To help address this issue, LinkedIn's Recruiter InMail Policy states the following:

  • Don't distribute untargeted or unwanted mass InMail messages
  • Don't use InMail for event invitations
  • Don't use InMail for marketing campaigns

Should you violate these stipulations, your profile will be flagged or banned. In most cases, you'll receive a warning notification along with tips to improve response rates if it's less than 13%. 

3. Using Corporate Jargon

Even if you're targeting seasoned professionals, InMail is not the place to stuff corporate jargon. It will put off candidates, causing them to skip the message quickly.

Instead, keep your messaging simple, clear, and concise. Also, incorporating a friendly and personable tone in your InMail messages can significantly enhance engagement and foster a more positive impression among potential candidates.

Empower Your Business With Effective Recruiting on LinkedIn

Whether you want to fill a senior management position or find a reliable IT expert, recruiting on LinkedIn will guarantee results. The platform has many professionals looking to advance their careers at the right companies.

However, you must adopt LinkedIn recruiting best practices to appeal to the best candidates. From using InMail sparingly to building a great employer brand, taking the right steps will make your company appealing to top talent.

As you prepare to leverage LinkedIn for recruiting, ProIQ is your ideal partner. We offer recruiting solutions to help companies scale. Our services also include marketing, data analytics, strategy, and finance.

Contact us today to learn more about how our recruiting solutions can help elevate your company to even greater heights.

Topics: Recruitment Marketing
4 min read

How to Develop Recruitment Marketing Strategies

By ProIQ on Oct 18, 2023 10:10:00 AM

If you’re a hiring manager and you’re wondering how other companies seem to have a continuous pipeline of top talent for their roles, wonder no more—the answer: solid recruitment marketing strategies. And recruitment marketing is not as hard to put into action as you might think with the right help.

Recruitment marketing involves inbound marketing strategies to gain the attention of potential talent. So, while your company may not have current open positions, you’ll have a pool of candidates interested in working with you. Here are five recruitment marketing strategies to attract talent today.

5 Useful Recruitment Marketing Strategies

1.    Social Media Recruiting

Social media recruiting is a powerful tool to get the word out about your business and your vacancies. The nice thing about social media is that your company can use it for various reasons– whether it’s posting about a job opportunity or using it as a line of communication to interact with your followers.

An active social media presence is just one of many ways to help attract the attention of passive candidates. Passive candidates, or your followers who might not be officially looking for work but are interested in eventually making a switch, who see your job postings may be encouraged to apply. The key to creating a recruitment marketing strategy using social media is maintaining an online presence.

2.    Create a Strong Employer Brand

LinkedIn says companies with great employer brands attract 50% more qualified applicants than companies without. So, prioritizing how candidates feel about your brand should be at the top of your recruitment marketing plan.

But remember, your employer branding isn’t just the product or service your company provides. Instead, it’s your company’s missions, values, and the people who make it work. So, showcase your team and why they love working at your organization. Give candidates a glimpse into what being a part of your team is like.

How can you bring attention to your brand?

Consider creating social media posts dedicated to portraying your company’s culture to help boost your company’s brand. You can do this by sharing testimonials from your employees or recording a short interview with your employees to talk about what it’s like to work with you.

3.    Build A Strong Community

Social media’s sole purpose is to build relationships and connect online. Use your social media feed to post relevant and valuable content for your followers. Developing content that opens the door for interaction with your followers helps build trust and community. Successful recruitment marketing strategies using social media can be through giveaways, contests, Q&A sessions, or even sharing user-generated content. Engage in meaningful conversations with your followers, and responding to their comments or messages will also help strengthen your online community.

By consistently providing value and engaging with your followers, you can create a strong, loyal community that supports your brand and helps spread the word about your open potential. Plus, potential candidates who already know and trust your company will be even more interested in working for your company if a position opens that fits their skill set.

4.    Social Media Advertising

The beauty of social media is that most platforms allow users to run paid advertising. This is especially helpful for the times when your company has open positions that require a quick turnaround– you can use paid advertising as a recruitment marketing strategy! You can post about the job online to get it in front of the eyes of your followers. But to reach those candidates who are just outside your reach, create a paid advertisement to promote the job.

Paid advertisements allow you to market to only a targeted group of people. By targeting specific demographics, you can set the ad to appear in the newsfeed of qualified candidates. This way, you can be sure top talent sees your ads and apply for the job.

5.    Manage Online Review Boards

Online job review boards can be a great place to learn about your company. There’s a sure guarantee potential candidates will search for a review of your company before applying for a position. This is why it’s essential to manage the reviews left by current and previous employees— you do not want a negative review scaring away top talent! Use this recruitment marketing strategy to mitigate what is said about your company online and control the narrative.

Starting New Recruitment Marketing Strategies

Creating a recruitment marketing plan might sound like a daunting task, but it’s one you shouldn’t move farther down on your to-do list. While true recruitment marketing is an investment of time, it pays to have inbound leads of top talent eagerly waiting to work with your company.

Contact us today to learn more about ProIQ’s talent marketing solutions and recruitment marketing strategies that can help you achieve your goals.

Topics: Recruitment Marketing
4 min read

Recruiting on Twitter: 5 Tips on How to Start

By ProIQ on Oct 4, 2023 10:02:00 AM

Are you looking to step up your hiring game? Recruiting on Twitter can be a game-changer. As experts in the field, we know that social media recruiting is not just a trend—it's a smart strategy for finding great candidates. In this article, we're giving you five easy-to-follow tips to make Twitter your new go-to for sourcing talent.

Recruiting on Twitter

Twitter, now newly renamed to X, is the Internet’s “global town square,” according to X CEO Linda Yaccarino. Since Twitter is a virtual community plaza where people hang out, there’s a high chance your future employees are hanging out on the platform. With that in mind, using Twitter for recruitment marketing would only make sense, right?

We think so. And we’ve got some tips for you on recruiting on Twitter.

5 Tips to Start Recruiting on Twitter

1.    Build Your Employer Brand

Your employer brand is everything when it comes to social media. You must ensure your company’s username and profile picture align with your company’s name. This will help your audience know it’s your company’s account, not someone else’s. Plus, your company’s logo will make a great profile picture!

What should you share?

Everything you tweet from your company’s account will show up on the profile’s feed, making it a great place to share your vacancies. However, don’t just tweet about the open positions you have– this could cause your account to come across as spam. Instead, Tweet about what makes your company unique and a great place to work.

2.    Create Engaging Content

Speaking of tweets, you should also create content that adds value for your audience. Social media is all about connecting with people if you only post about your vacancies, it leaves little room for engagement. However, by posting shareable, valuable, and relatable content to your specific industry, you’ll be able to interact with your audience and potential new hires.

Use Threads To Your Advantage

Even though Twitter limits the number of characters you can put in a tweet, you can create what is known as a “thread.” A thread is a series of linked tweets with which users can read and interact. Using threads to connect your tweets is a great way to share precious content.

3.    Tap into Twitter’s Features

Twitter, or X, is full of features that lend a helping hand to recruiting on Twitter. One of the most valuable features is hashtags. Adding hashtags to your tweets is a great way to get your content in front of the eyes of your audience, especially if users have selected to follow and receive notifications from a specific hashtag. Before you begin tweeting, brainstorm a list of industry-specific and relevant hashtags and add them to the end of your tweets.

What about Twitter chats?

To boost your interaction with your audience, consider participating in Twitter chats, too. Leaders will schedule industry chats for certain days of the week or month, depending on your industry. You’ll use the specific chat hashtag to answer questions or share content with your followers and those participating.

4.    Create Paid Ad Campaigns

One of the nice things about social media is that, regardless of the platform, you can run targeted ad campaigns so that your content only reaches the selected audience you want. In the case of recruitment, this is a good thing! It means you can pay to run your “Now hiring!” tweet as a paid ad campaign and have it show in the feeds of users most likely to possess the skills your company needs. And, according to Hootsuite, Twitter ads have the potential to reach nearly 545 million people— the odds are high that the right talent for your company is within this pool of people.

5.    Search for Top Performers

If you’re a recruiter and you’d rather talk with potential prospects one one-on-one, Twitter makes it easy to do that. You can type your specific search criteria using the search bar feature and see users who match them.

For example, let’s say you’d like to hire a tech writer for an open position. Simply type “tech writer” in the search bar, and users with those keywords in their profile will be at your fingertips in no time. Then, simply browse their profiles to see if you think they’d be a good fit and send them a message.

Get Started Recruiting on Twitter

Just like with other avenues of recruitment marketing, you shouldn’t wait until you have vacancies to begin recruiting on Twitter. Using social media for recruitment is a process that requires special care and planning to ensure it is done well.

Working with a recruitment marketing firm can help you reach the best, most qualified candidates for your roles. At ProIQ, our team has decades of relevant experience in talent recruitment, talent marketing, sales, and data analytics. We know how to find the best prospects and retain them. Learn how we can combine our talent advisory experience to help you find solutions to your hiring goals.


Topics: Recruitment Marketing Social Media Marketing
7 min read

3 Ways an Employer Brand Can ‘Romance’ Job Candidates

By ProIQ on Sep 19, 2023 8:30:00 AM

Dating isn’t necessarily the easiest thing in the world. Sure, meeting new people and visiting new places has a certain appeal. But, at some point, most people want to stop the revolving door of potential matches and find “the one.” Whether that represents a long-term match or something less substantial, the fact remains that constantly trying to find a person compatible with your quirks, beliefs, and interests is difficult.  

Welcome to employee recruitment in the twenty-first century. Regardless of job type and experience level, it is becoming harder than ever to find qualified candidates and get them to sign on the dotted line. 

Just like on any dating app, successful recruitment efforts typically mean that your employer brand needs to stand out in a positive way to interested candidates. Here are 3 ways to make your organization stand out. 

Find ‘Dates’ in the Right Places 

Like potential dates, candidates are drawn to different social media platforms. Just as no job is quite the same, the digital spaces on which employees in particular industries congregate differ based on typical education levels, skill sets, and backgrounds.  

In 2021, a survey found that 41% of workers in-market for new positions used online social networks to job hunt. Choosing the right social networks for your need, then, is critical for identifying qualified candidates in the most efficient way. 

Some common platforms used for recruiting (and the types of candidates attracted to each) include: 

  • Facebook. Best for finding technically skilled employees in what are traditionally considered blue-collar industries. Examples include truck drivers, retail managers, manufacturing workers, and automotive service technicians. 
  • Instagram. Visual artists, graphic designers, and social media influencers are drawn to Instagram’s ability to showcase their creative work to a large audience of followers. 
  • LinkedIn. The best recruitment social media site for white-collar professionals working in finance, management, marketing, and sales. Networking for these candidates is key, and they are often already primed for recruiters to reach out via direct message. 
  • Reddit. This platform is extremely popular with developers and software engineers. Identifying sub-threads centered on certain industries or jobs can be a great intro into qualified candidates. 

Regardless of platform, it’s always a good idea to create a business social media account and NOT recruit candidates from a personal one. Not only do business accounts give interested applicants more information about your company, but they also appear more legitimate on sites that tend to attract spammers. 

Both general and niche job boards like Glassdoor, Indeed, Discord, and GitHub are also great options for getting your job postings in front of more eyeballs. 

Lead with Your Good (Employer Brand) Side 

The same generations that have turned to popular dating sites to find romantic relationships also rely on social media to find new job opportunities. Nearly half of all Millennials and Gen Z job searchers applied to positions they found on social media. This staggering number is precisely why businesses must actively curate an employer brand image that speaks to their vision of an ideal candidate. 

Infusing your social media business profiles with a little personality is a wonderful way to subtly show your company’s working culture and how their day-to-day on the job might look. Sharing pictures of team outings, fun activities, or conferences don’t typically interest prospective customers, but does carry weight for job seekers. Visual representations — which can include static photos and, even better, videos — allow applicants to picture themselves working for your brand. The more you understand your ideal candidate, the better you can highlight the parts of your company that best speak to them. 

Another way to lead with your ‘good side’ is to respond quickly to applicant queries on social media. Just like individuals on the dating scene don’t enjoy being ‘ghosted,’ candidates who reach out via social media and never hear back are likely to move on to the next opportunity. 

Be Honest from the Get-Go 

Finally, dating sites are notorious for users who, whether intentionally or not, fail to portray themselves in an accurate way. Using fake profile pictures or offering false information in a dating app can be a major turn-off for anybody unlucky enough to discover the ruse. 

The job market is no different, and businesses should never lie about what the position entails, the qualifications candidates need to have, and the pay range/benefits.  

Also, backing up lofty job descriptions that celebrate company culture can appear more genuine if other employees at your business post about their work lives on social media. Of course, directly, or indirectly implying that employees are required to use their personal accounts for work is flirting with a form of highly problematic coercion. However, encouraging employees to post pics and videos if/when they feel comfortable doing so can go a long way towards attracting highly qualified candidates to your brand. 

Learn How to Position Your Employer Brand Today 

ProIQ is dedicated to finding targeted, cost-effective, and successful marketing solutions for companies looking to recruit. We understand the importance of targeting the right audiences and creating messaging that appeals to the candidate persona. 

To find out more about ProIQ (and how we could support your recruitment efforts), contact us here today. 


Topics: Recruitment Marketing Employer Branding
4 min read

3 Questions To Ask When Comparing Recruitment Advertising Agencies

By ProIQ on Sep 13, 2023 12:20:56 PM

Finding the right talent for critical roles can be extremely difficult. Conducting a job search (and identifying candidates that fit the needed qualifications) typically requires in-depth knowledge of the job market, awareness of current hiring trends, and experience developing effective strategies that actually result in applications.

Needless to say, most HR departments are simply not equipped to locate talent for high-demand roles. The average time to fill a vacancy without recruitment advertising agencies is 42 days. HR managers are often limited by the amount of resources they can allocate to candidate generation. They struggle with prioritizing recruitment with the slew of other duties assigned to their role. Luckily, that’s where recruitment advertising agencies come in.  

The Value of Recruitment Advertising Agencies

Recruitment advertising agencies improve candidate quality, are more cost-effective, and increase employee retention rates. Indeed, turnover remains one of the highest expenses for businesses with some reports placing revenue loss as high as $75,000 per month.

Knowing how to identify the right recruitment advertising agency for your needs, though, can feel a bit like finding a needle within a haystack of options. Here are 3 questions to ask when evaluating agencies and selecting the best match for your goals.

What industry(s) does the recruitment advertising agency specialize in? Not all recruitment advertising agencies have experience in your field. Look for organizations that have a proven track record within your specific industry and with the kind of jobs you need filled. For example, an agency’s website is an excellent place to learn what it specializes in. Landing pages, blog posts, case studies, and white papers are reliable “tells” of whether a particular agency might be an ideal overall fit.

Another option is to ask the agency for specific examples of the kind of marketing materials it typically creates. Many organizations will have sample designs and advertisement placements to show potential clients. This request can also ensure that the agency excels in the marketing channels you think are most effective for your target audience. It does you no good to promote open positions on LinkedIn when your candidate demographic prefers Facebook.

How is success measured? Before entering into any contracts, have an open discussion with the recruitment advertising agency to determine how it measures success. Key performance indicators (KPIs) differ by industry and position, so it’s critical to align them appropriately. Some key metrics to remember include:

  • Time to Fill. This metric measures the time it takes from posting a job opening to a candidate accepting an offer. Generally, you will be looking for recruitment advertising agencies that can contact, vet, and select candidates quicker than an in-house team could.
  • Cost per Hire. This value looks at the total cost involved in hiring a new employee. It includes everything that goes into the recruitment process, including advertising spend, administrative costs, and technology expense (for example, if specific recruitment software is used).
  • Candidate Satisfaction. Conducting a survey of successfully hired candidates can give you a good indication of whether the overall recruitment experience is a positive one. Similarly, requesting an agency to survey all generated candidates — whether they’re hired or not — can offer insight into procedural pain points and opportunities for improvement.
  • Employee Retention Rate. This number looks at the recruitment process from a more holistic standpoint. It specifically determines the percentage of new hires who remain with the company for a specified period of time (typically 12 months). A high retention rate indicates that the recruitment advertising agency is skilled at finding qualified candidates that are also a good fit for a company’s workplace culture.

Identifying metrics and benchmarks that adequately reflect your needs can help you pinpoint agencies that meet them. It also helps you keep third-party agencies accountable as the relationship develops over time.

What advertising strategies do you use to keep potential candidates engaged?

Knowing how a recruitment advertising agency approaches its marketing strategy is an easy way to tell if it is the right fit for your business. The ways in which an agency uses innovative tools and methods to attract high-quality talent can be a huge determining factor in whether your company stands out to candidates.

One factor in making this determination should be the agency’s technology use. Does the agency have experience posting on digital job boards, creating engaging social media posts, and editing videos? Also, identifying whether the recruitment advertising agency takes the same cookie-cutter approach to all its clients can be a major red flag. Tailoring marketing to the specific role in question allows agencies to meet individual candidates where they are and takes into account career stages, skill sets, and workplace preferences.

Finally, the overall candidate experience should reflect your company’s values and culture as well as offer a realistic view of job duties. Marketing strategies that blur these factors should be avoided. It’s not enough just to generate candidates; recruitment advertising agencies also need to attract quality talent that sticks around once an offer is extended.

Consider ProIQ For Your Recruitment Advertising Agency Needs

ProIQ has decades of experience in marketing, sales, data analytics, corporate strategy, and talent acquisition. As a recruitment advertising agency, we regularly develop unique digital solutions that speak directly to target audiences. Schedule a consultation with us today to learn more about our approach and how we can help your business grow.


Topics: Recruitment Marketing
3 min read

How to Use Reddit Recruiting in 2023

By ProIQ on Aug 9, 2023 11:03:00 AM

Leveraging social media can be a game-changer when used in recruitment marketing. And when you add Reddit recruiting into the mix, you’ve got yourself a perfect recruitment marketing funnel.

For many companies, using Reddit isn’t always the first social media platform to attract talent. But, it can be a solid choice with big advantages. If you’re iffy about using Reddit for recruitment marketing or advertising, don’t be. The steps to leveraging the platform are simple once you know how to do it.

Let’s dive into how to use this online platform for recruitment marketing.

Why You Should Consider Reddit for Recruitment

Reddit recruiting can help you quickly uncover untapped potential and market to candidates who may have yet to consider working with your company. Although Reddit can sometimes be an overwhelming and text-heavy platform, it doesn’t stop the nearly 56 million daily active users from using the website.

What makes Reddit different?

Unlike most social media platforms where users follow accounts that appeal to their interests, Reddit is a giant message board that uses “subreddits” to categorize topics. The interesting thing about subreddits, or subs, is that each sub is specific to only one topic— meaning, no matter the industry, there will be a community of people interested in the industry and talking about it. And, more times than not, those same users are degreed individuals with highly sought-after skills.

Leverage Subreddits to Recruit Top Talent

Joining subs relevant to your company is a great place to connect with people interested in your industry—especially jobseekers.

What does that look like in practice?

Well, if you’re a healthcare company—go to the healthcare industry subreddits. Selling electric cars and need sales talent? Head to the electric vehicle subs. That’s where you can find candidates already interested in what you do and sell. And because those users are already enthusiastic, the chances are high that these people would love to work with your company if and when a position becomes available. All you need to do is casually mention you’re hiring and you’ve got an interested pool of talent you’ve already marketed to and whose interest has peaked.

Helpful Subreddits for Reddit Recruiting

Aside from joining industry-specific subreddits to look for potential talent to market to, also look at subreddits explicitly tailored for users who are actively job searching. Subs like, r/Resumes, r/GetEmployed, r/ForHire, and r/Recruitment are dedicated to helping people find jobs.

Know the Rules of Subreddits

Each sub has different rules for interacting with the community. The best way to use these subs for Reddit recruiting is to read the rules and interact with users accordingly. In some subs, you can post a direct job description—in others, you may need to comment on posts first to establish your account as an industry expert. You might offer resume tips or share industry-related knowledge.

No matter the sub’s rules, these subreddits are a goldmine for untapped potential!

Best Practices of Using Reddit for Recruitment

Read and Follow the Subreddit’s Rules

Reddit’s culture is very different than most social media platforms— meaning you must learn the rules of each community and follow the rules accordingly. If not, the chances are high that you will be banned from participating in the sub. Be sure to check the wiki panels or pinned posts for the rules before posting or commenting on posts in the community.

Build Trust with Comment Karma

You’ll get more recruiting mileage from your Reddit account by establishing your authority on a topic. When you comment on Reddit posts, you build comment karma. Reddit karma is a user score that translates to how helpful you are to Reddit’s communities. It’s an easy way to signal your authority on a topic and create trust with other users.

Be Authentic — Not Spammy!

Reddit users are pretty quick to point out when something looks like a scam. Unfortunately, posting link after link to job listing posts sets off the “scam alarms.” This is why it’s important to not only create trust within the communities you want to use for recruitment but also why your comments should be authentic and helpful.

Your Reddit Recruiting Strategy

Participating in subreddits and engaging in conversations by leaving authentic, helpful comments can help you subtly market your company to interested candidates— and you can be confident in knowing these candidates are interested in your industry because they’re hanging out in online forums specifically for that topic.

If you are curious about how ProIQ can help you leverage Reddit for talent marketing and advertising, consider partnering with our social media recruiting experts to create your customized recruitment strategy. Contact us today.


Topics: Recruitment Marketing Social Media Marketing
3 min read

Help Your Talent Acquisition Team Improve Recruiting with A Recruitment Marketing Agency

By ProIQ on Jul 26, 2023 12:41:00 PM

Open positions within your organization can create stress and frustration for workforce planning—especially in the current job market where scarcity is the common theme. Finding the right candidate for your company can be tough if you’re not already working with a recruitment marketing agency.

Recruitment marketing can help hiring teams create a pool of interested candidates. Think of recruitment marketing like any other marketing strategy. You’ll start advertising to a wide audience and eventually narrow candidates down to the people who “get you”— those who align with your company’s mission and values. You’ll want to have these kinds of employees on your team.

So, how can a recruitment marketing agency help you?

Three Benefits of Working with a Recruitment Marketing Agency

A recruitment marketing firm helps your company develop an effective marketing strategy to attract interested candidates. The end result? When a position becomes available in your company, you’ll already have a stack of interested prospects eager to work at your company.

Here are three ways a recruitment marketing agency can help your team advertise to the right candidates.

1.   Improve Employer Branding

The goal of recruitment marketing isn’t just to fill job vacancies. Instead, recruitment marketing focuses on the bigger picture—like how your company can use its brand to attract interested candidates.

The thing about employer branding is it speaks to potential new hires long before anyone from your hiring team reaches out with an interview offer. Potential candidates look to your employer brand for a sneak peek into the company culture, values, and mission. Employer branding is about how you’re viewed as an employer, and you want to highlight your best features.

A recruitment advertising firm can help improve employer branding to showcase your company’s unique attributes and reputation to attract quality talent.

2.   Increase Social Engagement

Social media recruiting is just as crucial as employer branding. An active online presence with a clear social strategy can help attract top-tier talent. With the rise of social media, it’s a safe bet interested candidates are searching for and following your company online.

Your follower list contains a wealth of potential new hires, and it’s a good idea to market your vacancies to those people who already know and love your brand. A recruiting marketing agency can help positively boost your company’s social media presence. Your social media strategy might include posting photos of happy employees or creating content centered on your company’s goals.

3.   Ramp Up Lead Generation

In an ideal world, your company will fill all vacancies, and production will be at an all-time high. But what happens when a team member leaves without notice? If your company is prone to simply waiting until a position is open to advertising vacancies, this approach can lead to wasted hours and decreased production.

Lead generation is one way to solve the hiring issue to keep your company performing at its best, and it’s something a recruitment marketing firm can help you with. By continually improving employer branding, increasing your company’s social presence, and collecting email addresses from interested candidates (for example, newsletters and sign-ups), you’ll create a list of talent who is ready to join you in your company when a position is open, just market to your list to find the best, most qualified talent for your team.

Improve Your Recruitment Marketing

You shouldn’t wait for an open position before employing a recruitment marketing agency. Recruitment marketing is the long game: building a good employer brand over time to attract only the best, top-quality team members.

If you’re ready to begin mapping out your recruitment marketing strategy, contact us today to learn more about ProIQ’s talent advisory strategies.

Topics: Talent Advisory Recruitment Marketing Social Media Marketing Employer Branding
3 min read

Top Advertising Recruiting Tools for Getting the Most Out of the Hiring Process

By ProIQ on Jul 12, 2023 8:00:00 AM

Getting your company’s open positions in front of the eyes of qualified candidates is key to hiring the best talent in your field. To attract top jobseekers, consider working with a recruitment marketing firm that uses advertising recruiting tools as part of its hiring process.

In this article, we'll dive into what type of tools a recruitment marketing agency uses to effectively promote your company's open roles and capture the attention of the most qualified candidates in your field. These advertising recruiting tools are designed to enhance your recruitment strategy, streamline the hiring process, and maximize the reach and impact of your job listings.

What Are Advertising Recruiting Tools?

It’s helpful to think of advertising recruiting as a funnel. The goal of advertising recruiting is to increase candidate interest as they move from the top of the funnel to the bottom, where hopefully, an offer is made and accepted.

Advertising recruiting tools are various technology-driven strategies and solutions that recruitment marketing firms use to effectively promote job openings to attract top talent. By leveraging these tools, recruitment marketing firms can quickly enhance the visibility of your job listings and target specific candidate demographics.

Top Advertising Recruiting Tools

Let’s look at some advertising tools your company can use throughout the hiring process.

Employer Branding

First impressions are everything, and it’s no different when it comes to employer branding. Your employer brand represents everything from your company’s values, mission, and unique company culture, shaping potential candidates’ perceptions of your organization. When your employer brand is compelling and authentic, qualified candidates will be eager to work for your company.

Your recruitment marketing firm can help you build your brand online to best attract candidates by showcasing employee work-life balance on social media or other employee-focused posts that might influence a person to apply for a position with your company.

Social Media Integration

Social media recruiting is a critical part of any recruitment strategy. Companies with a solid social media presence can leverage their social platforms to attract quality talent. Whether you’re sticking to established social media networks or trying new ones, like using TikTok for recruiting, a recruitment marketing agency will use social media integration tools to help run targeted campaigns for your vacancies. These tools provide analytical data to help you and your team understand how to better advertise your open positions to your target audience of job seekers on each platform you’re using.


Customer relationship management software, or CRM, is a beneficial advertising recruiting tool. An advertising recruitment firm can use a CRM to monitor applicant behavior at every stage of the application process. For example, it’s helpful to know data regarding the length of time an applicant spends on the initial interview questions and the point of the application where a candidate loses interest and exits the screen. CRMs also allow recruitment specialists to automate certain stages of the hiring process, like sending emails to applicants about the status of their applications.

URL Tracking

If you run multiple advertising campaigns across different platforms, you’ll want to know how talent finds your job listings. URL tracking can provide valuable insights into your website traffic. Your recruitment marketing firm might use software like Google Analytics to assess the traffic to your listings. URL tracking gives you an idea of the best places to reach your audience and allows your recruitment marketing team to discontinue any campaign that’s not performing well—this will save you valuable time and resources.

Programmatic Job Advertising

Programmatic job advertising is an advertising recruiting tool that combines technology and data to efficiently reach and engage prospective candidates. This process helps you:

  • Automate digital ad purchasing and bidding
  • Display job ads across digital platforms and to specific audiences.
  • Optimize the reach and effectiveness of your job listings
  • Ensure that your ads are highly relevant and impactful

As part of your recruitment strategy, programmatic advertising can streamline your hiring process and help you get the best ROI for your advertising.

Get the Most Out of the Hiring Process

Recruiting advertising holds the key to streamlining your hiring process. By partnering with a recruitment advertising firm, you can reach the best, most qualified candidates for your roles using the best advertising recruiting tools throughout the hiring journey.

Ready to build a dedicated team for your organization? At ProIQ, our team has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance— we combine our diverse and worldly experience to develop unique digital, data-based solutions that address your toughest human capital and digital marketing challenges. Learn how we can help you today.

Topics: Recruitment Marketing
3 min read

What is Marketing Recruitment and Why Does it Matter?

By ProIQ on Jun 20, 2023 10:00:00 AM

Advertising open positions within your company involve more than just sticking an ad on your website and crossing your fingers. If you want to attract the best talent in your field, you should consider stepping up your marketing recruitment game. Let’s discuss how marketing recruitment efforts can help your talent attraction strategy.

What is Marketing Recruitment?

Before we get too far ahead of ourselves, let’s define marketing recruitment. Marketing recruitment is a recruitment strategy that uses proven marketing tactics to promote your company’s brand and values with the intent to attract top-notch candidates for your vacancies. Not only does this kind of recruiting market your business in a positive way, but it also helps showcase your company’s culture to potential employees.

Is Marketing Recruitment Important?

Marketing recruitment is an important component of your recruiting efforts. Today’s job seekers no longer look to newspapers to discover open positions. Instead, potential applicants look for open positions much like they shop for other things online. Interested applicants research the company, read company reviews, and compare job listings before deciding to apply for a new role.

Understanding this behavior is crucial to developing an effective recruitment marketing strategy. If you know potential employees research your company before applying, you can create content to showcase why it’s great to work at your company.

Five Strategies to Maximize Your Marketing Recruitment Efforts

Marketing recruitment is not just about content creation, though. There are several strategies you can– and should—use to boost engagement with potential employees.

Write Clear, Concise Job Descriptions

From an applicant’s perspective, there is nothing worse than reading a vague job description. Not only does a poorly defined job description leave a candidate with a million questions, it’s not a great way to persuade quality talent to apply for your vacancies.

When crafting job descriptions, adopt a marketer's mindset. Clearly define the role and showcase your brand’s personality in the description. A well-written job description can be the extra boost you need to attract top talent.


Your company’s brand and how your work culture is represented online is often the first thing interested candidates notice. You shouldn’t leave first impressions up to what employees, or ex-employees, have to say about working for your company. Instead, you can help paint your company in a positive light by building a branding strategy.

When creating a branding strategy, you’ll want to think about how to answer, “What makes your company the best place to work?” The answer to this question might include showcasing company culture, company perks, and star employees, responding to work reviews on websites like Glassdoor, or simplifying your hiring process.

Social Media Recruiting

Love it or hate it, social media plays an important role in marketing recruitment. Like your company’s website, social media is another part of your online presence. Interested candidates will look to your company’s social media profiles to get a feel of what your company is about and what it’s like to work for you.

Think about creating posts that highlight company culture, such as workplace celebrations, behind-the-scenes footage with employees, or share testimonials from current team members.

Inbound Marketing

With inbound recruitment marketing, you can gather applications from interested candidates, even if there isn't an immediate opening. By collecting information from these prospects, you can easily have their information on hand and reach out to them later if a suitable position becomes available. It's a helpful way to keep potential candidates in the loop for future opportunities.

Part of your inbound marketing strategy should focus on creating engaging content, either on social media or evergreen content on your company’s website, that will entice interested applicants. Also, ensure that the link to your application form is easily accessible.

Applicant Engagement

To attract the best talent in your field, you’ll need to keep candidates interested in the hiring process from start to finish. When you boost engagement, it'll encourage candidates to share their positive experiences with your company, spreading the word and attracting more interested applicants. It’s a win-win!

Many companies today rely only on one way of recruiting talent: posting job openings and waiting for applications. Marketing recruitment services can revolutionize your hiring game. Take the first step towards transforming your recruitment strategy.

For information on implementing a customized recruitment marketing plan, contact ProIQ today.

Topics: Talent Advisory Recruitment Marketing
3 min read

How to Choose the Right Recruitment Management System

By ProIQ on Jun 6, 2023 10:00:00 AM

When you think about hiring, your first thought might be, “Oh, the paperwork! All those resumes to sort through.” The recruitment marketing and hiring process can quickly become a mountain of paperwork. But it doesn’t have to be that way. Instead, consider using a recruitment management system that simplifies and automates your hiring.

Instead of spending countless hours sifting through piles of paperwork, the right recruitment management software can help you hire quicker and more efficiently. Let’s investigate what this system can do and why you should use one.

What Is a Recruitment Management System?

If you’re looking to recruit candidates for multiple positions across your company, it’s a good idea to consider using a recruitment management system (RMS). This intuitive software is the central hub for your recruitment operations. The recruitment management software helps you simultaneously post job listings across various job listing websites while conveniently shortlisting candidates and scheduling interviews—all from one place.

Benefits of a Recruitment Management System

With the help of an RMS, your HR team can say goodbye to sorting through every submitted resume. Recruitment software can automate time-consuming tasks like questionnaire screening and setting up interviews. Plus, with its innovative system, your team can easily track where a candidate is in their hiring journey and develop a hiring pipeline for each position.

Selecting the Best RMS

There are several recruitment systems on the market, but not everyone will be the best system for your team. Here are the top ways to narrow down the best system for your organization.

Needs vs. Wants

Before you go with any RMS, you need to list your current hiring processes and their outcomes to determine the best one for your company’s needs.

Consider the open positions listed on your company’s website. Are there a lot of applicants for those positions? How many hours will your hiring team need to spend sorting through resumes that don’t fit the job description? If the number of hours is relatively high, it would be beneficial to employ a recruitment management tool that has ATS capabilities to sort through resumes and looks for keywords.

When you’ve outlined what you’ll need from a recruitment management system, match those needs with available products on the market.

Best Tools and Features

Consider which tools and features you’ll need from your recruitment management system. Of course, each software will have a different set of tools and features. But, in general, most systems will have a career website for candidates, an applicant tracking tool, and onboarding tools, among other things.

Some RMS can send automated emails to candidates. Automating emails is helpful if you have multiple applicants you must contact simultaneously. But, if you prefer to send personal emails to candidates, an automated email feature may not be something you need.

Research each recruitment management software to determine if the tools and features will fit the needs of your organization before deciding which system to use. If you’re not familiar with current technologies, we have technology partners who offer the best services to help you achieve your goals.


The nice thing about a recruitment management system is its integration with your existing software. For example, if your company already uses a CRM, or customer relationship management tool, you can link the RMS with the CRM. Integration with the software you already use makes it easy for members of your hiring team to create employee profiles in the CRM based on the information stored in the recruitment management software

Simplify Your Recruitment Process

A good recruitment management tool makes talent acquisition easy for the applicant and your hiring team— making this an essential tool to streamline the hiring process. Without an RMS, your hiring team will lose time and, possibly, the best talent for your open positions.

To learn how ProIQ can help you innovate your talent attraction strategy contact us today.

Topics: Recruitment Marketing
3 min read

How Will ChatGPT Recruiting Impact Hiring?

By ProIQ on May 11, 2023 9:30:00 AM

If you want to recruit quality candidates in the most efficient way possible, you need a recruitment marketing agency that effectively uses ChatGPT recruiting.

ChatGPT is an extremely helpful tool in many fields, including recruitment. With the help of ChatGPT recruiting, acquiring the best talent for your open positions has never been an easier process.

Can ChatGPT be Used for Recruitment?

ChatGPT is a language tool powered by AI. ChatGPT is trained to respond to prompts or queries in an in-depth, conversational-like manner. Using the tool, a user can ask ChatGPT a question or a prompt and expect to receive a detailed answer. Users can even ask follow-up questions to the initial prompt and engage in back-and-forth dialogue with the bot.

Because ChatGPT is a natural language tool, it begs the question: can ChatGPT be used for recruiting?

The answer is yes.

Five Ways to Use ChatGPT Recruiting

ChatGPT recruiting might be the smartest and most efficient way to recruit talent. There are many benefits to implementing ChatGPT in your talent acquisition search. Not only can ChatGPT save your recruiter time, but it can also provide valuable information, like industry term definitions, to help find the best candidate.

Here are five ways to effectively use ChatGPT recruiting:

Draft Outreach Emails

Outreach emails can seem daunting to write. But, when using a recruitment service that understands the power of ChatGPT, your recruiter can use ChatGPT to help you craft the perfect email to send to potential candidates.

Think of ChatGPT as a notepad for generated ideas. For example, your recruiter might ask ChatGPT to create an email outreach template to invite candidates for an interview. Your recruiter will likely need to make minor edits to nail down your company’s voice and brand because while ChatGPT is efficient, it can be clunky and repetitive.

Once the edits are complete, your recruiter can send the email to potential candidates.

Write Job Descriptions

Not only can ChatGPT help your recruiter compose emails, but it can also help you and your recruiter write the perfect job description for your vacancies. For example, your recruiter might ask ChatGPT to “describe the role of a digital analyst.” In just a matter of a few seconds, ChatGPT will provide a lengthy description of the role.

A recruiter will then take what ChatGPT provides and tweak the job description to fit your company’s brand, as needed. In no time, you and your recruiter will have a solid job description to add to your vacant position’s listing or use as part of your social media recruitment plan.

Create Interview Questions

A major component of hiring a new candidate for a role is the interview. Because not every role within your organization will be the same, your recruiter will need to prepare various questions for different positions. This can take a significant amount of time and brain power. But the good news is it doesn’t have to be this way.

ChatGPT can be used to help write interview questions based on the role you are advertising. For example, if you are advertising a position for a marketing director, your recruiter may ask ChatGPT to source questions regarding the role. Within no time, ChatGPT will provide a list of potential interview questions, including questions like, “How do you measure the effectiveness of marketing campaigns?”

Source Job Role Information

Every now and again, a client might present a recruiting service with an obscure and hard-to-describe job. Before your recruiter begins looking for the ideal candidate, they need to fully understand the role, including the industry terms and definitions.

That’s where ChatGPT comes in. In a way, ChatGPT can act as a search engine, but without the multitude of web pages. Your recruiting team can ask ChatGPT to describe the position or define specific industry terms, and without spending hours on Google learning bits and pieces about the role, your recruiter can get a basic understanding of the role and industry.

Create Conversation Scripts

An important part of the recruitment process is contacting potential candidates. This part of the recruitment phase can easily be done with a conversation script. ChatGPT can be asked to create a conversation script to use on calls with potential candidates. Once the bot provides a script, you can modify the script to fit your company’s needs.

With the conversation script in hand, your recruiter will have a good idea of how to steer the conversation to spark interest with your future employees.

ChatGPT recruiting can leverage your talent acquisition game when used with a talent advisory strategy. The biggest pro of ChatGPT is it can save you and your recruiting service time in various ways.

Learn more about how our team at ProIQ uses the latest recruitment marketing tools to find you the best talent. Contact us today.

Topics: Talent Advisory Recruitment Marketing