Digital marketing is no longer just an art but a science. Businesses now leverage data to understand customer behavior better, improve their marketing efforts, and dominate the competition. But data only gets you so far. The true power lies in effectively analyzing data to generate valuable insights that enhance decision-making and optimize future strategies.

Unfortunately, Gartner found that marketing analytics only influences 53% of marketing decisions. Many businesses find data management daunting, with data being either too difficult to access, siloed, inaccurate, or inconsistent across sources.

As a leading digital and recruitment marketing agency, ProIQ knows that accessible, accurate, and up-to-date data is crucial for making informed decisions and maximizing marketing ROI. We also understand how challenging marketing analytics can be.

That’s why we’re thrilled to announce our real-time marketing reporting and analytics platform. Our intelligent platform instantly aggregates and transforms data from over 80 sources into actionable insights, making it more accessible and easy to understand.

How ProIQ’s Portal Solves the Biggest Marketing Reporting Challenges

Our platform helps businesses overcome some of the biggest challenges marketing analytics challenges, including:

The Data Is Hard to Understand

One of the most common hurdles in marketing analytics is a lack of understanding of interpreting and using data to make better decisions. Many businesses might be tempted to use every nugget of information they have, but this can often lead them down the wrong path.

Furthermore, some team members lack the resources and skills to use marketing analytics effectively, limiting a company’s ability to make teamwide data-driven decisions.

ProIQ’s marketing analytics platform breaks down vast amounts of complex data into easy-to-read dashboards and reports. This allows users to visualize data and better comprehend it, regardless of their data experience or expertise.

Siloed Data

Brands are often overwhelmed with a data deluge. And with data flooding in from numerous sources and often siloed in multiple systems, it can be challenging to get a holistic view of the information that matters most. This can also create a rift between marketing and sales since both departments don’t have access to the same information.

ProIQ’s recruitment marketing analytics portal consolidates data from multiple sources into one intuitive and understandable dashboard. Our clients can effortlessly monitor key metrics and KPIs across their CRM, social media, web analytics, and email marketing platforms from one centralized hub.

Businesses can use these personalized dashboards to:

• Break down complex data into easy-to-read visual reports
• Track essential KPIs across 80+ platforms
• Make information more accessible and transparent with sharable links to any report or dashboard

Our marketing analytics platform breaks down siloes and establishes a single source of truth. Brands now have a clear overview of performance and marketing data from one unified location. This also creates a stronger marketing-sales alignment. Both teams now have access to the same data, improving collaboration and communication.

A Lack of Granular Insights

Every company is unique and prioritizes different metrics. However, many traditional marketing analytics tools only have static dashboards that offer performance overviews but don’t let users drill down for deeper contexts. This can lead to businesses having more questions than answers.

ProIQ’s marketing reporting platform provides granular insights with custom blended metrics. Filter data, combine data points, and get deeper insights for optimized decision-making.

Our dashboard allows brands to visualize data easily, helping them better understand key metrics and get the answers they need.

Manual Processes Are Time-Consuming and Prone to Errors

Gone are the days of using spreadsheets and manual processes to capture and analyze data. These can be tedious, prone to human error, and lead to brands using inaccurate or incomplete data, hindering decision-making. While almost 80% of marketers believe that data-driven strategies are critical, as many as 70% admit to having inconsistent or poor-quality data.

Our automated marketing reporting tools save time, mitigate errors, and boost productivity. Businesses can automatically generate reports in seconds on data across multiple campaigns and sources, including SEO, PPC, and social media. They can also use cross-campaign reporting to aggregate data from numerous campaigns or websites into a single report. This ensures our clients are reaching all of their goals.

Automated reporting streamlines and simplifies processes, making marketing analytics much more manageable.

Systems Aren’t Scalable

Companies using legacy marketing analytics systems might struggle to scale their marketing efforts. These older systems often lack the capabilities and features to handle vast volumes of data. And as companies grow and acquire more customers, more data will pour in. This can slow down processes, cause complex data siloes and mixed messages, and lead to longer lag time between data being collected and making strategic adjustments.

ProIQ’s state-of-the-art marketing analytics platform can handle large amounts of data from multiple sources. Our tools grow with businesses, allowing them to scale their marketing strategies effectively.

Insights On the Go

We live in a mobile-first world. Many business leaders rely on their mobile devices to conduct operations on the go. Legacy systems aren’t mobile-friendly and don’t allow users to access essential information from multiple devices.

Brands can access our marketing analytics platform from a mobile app, enabling them to monitor data, generate reports, and track campaign performance from anywhere. This is particularly useful for remote teams who don’t carry their laptops around with them 24/7.

It’s Time to Move On From Your Outdated Marketing Analytics System

The days of using outdated legacy systems and spreadsheets for marketing analytics are outnumbered. These methods can lead to siloed systems, errors, inaccurate information, and missed opportunities.

ProIQ's modern marketing analytics portal streamlines data management, eliminates siloes, and makes data easier to interpret and understand. This allows companies to overcome common data analytics challenges and maximize decision-making.

Contact us today for a demo and learn how our intelligent marketing reporting portal can help you elevate your marketing efforts with data-driven decisions.

As Baby Boomers retire, Millennials and Gen Z are becoming the largest demographic in the United States workforce. How can you meet the challenge of recruiting a new generation? The future of job recruitment may lie in using social media and TikTok for recruiting. Social media platforms and apps can be key to attracting younger job seekers. Let us dive in with how you can use TikTok for recruiting. 

What Is Tik Tok? 

Social media has become an integral part of our daily lives. As of 2021, 82 percent of the United States population has a social networking profile, or around 223 million people. The growth of social media has also impacted how applicants find jobs, as 96% of job seekers report using social media to find job opportunities. A social media recruiting strategy is essential to attract the best candidates. So, how do you get started? Try these five best social media recruiting best practices to leverage social media to find top talent.  

1. Determine Your Social Media Goals

Before you can start a social media recruiting strategy, you need a plan. Develop clear goals and metrics that define success and plan what social media recruiting efforts will best achieve those results. Metrics can also track how your strategy affects the bottom line, such as showcasing where you get the best applicants, how long it takes to fill a position and the cost per hire.  

2. Be Seen On the Right Channels 

It can be overwhelming to decide which social media platform will best reach your target job seeker. First, determine what type of candidate you want to attract. Then, tailor your social media recruiting strategy to that group. Choose a platform that will best engage that type of candidate and grow your presence on it. The most popular social platforms include Facebook, Twitter, and LinkedIn, each with its strengths and weaknesses.  

3. Share Engaging Organic Content

Sharing and spreading organic content is one of the biggest advantages of social media recruiting. What is organic content? Organic content is a social media activity that does not require paid promotion, such as consistent posting of content to your company’s page. Regularly posting new content that showcases your company, its employees, and its culture can intrigue potential applicants. The power of engaging content is that it can expand your reach with minimal effort on your part beyond posting.  

4. Invest in Social Media Advertising

Social media advertising on Twitter, LinkedIn, Facebook, and Instagram provides you with the opportunity to target your ideal job candidate with your job placement. You can hone in on details such as demographics, interests, location, job title, etc. With paid social media advertising, you can tailor your messaging to a specific audience and extends the reach of your online platform.  

5. Develop A Landing Page

Landing pages are an essential part of social media recruiting best practices. Landing pages have a single purpose, a single message, and a single call to action. Their intended purpose is to attract interested prospects engaged with your social media recruitment campaign and provide you with easily trackable metrics. When recruiting for a specific job opportunity, rather than sharing a more varied page, such as a career page, consider a landing page to increase the likelihood of the prospect applying.  

HOW TO GET HELP WITH SOCIAL MEDIA RECRUITING BEST PRACTICES

Social media recruiting has become an essential strategy for recruiters today, as 92% of recruiters report using social media in their job recruitment efforts. In other words, if you have not started a social media recruiting strategy then, it’s time to get started, and we can help.  

At ProIQ, we combine a passion for data and a love for digital marketing to develop solutions for talent acquisition and marketing challenges. Our team of experienced social media experts partners with you to understand your goals and create highly targeted, cost-effective campaigns that attract high-quality candidates. Learn how we can help you today.  

If you want to catch a fish, you have to go where the fish are. Makes sense when you’re carrying a rod and reel, but when it comes to landing the big fish in terms of talent acquisition, many business professionals aren’t in the right pond.

Statistics show that the gap between consumer and professional usage of social media is widening. Businesses aren’t keeping up with social innovations and new networking opportunities, and that’s detrimental for the job force. The good news is that job candidates want to connect; they’re broadening their networks and polishing their online resumes. All you have to do is get them to bite.

Goals for Social Media Recruiting

Social media recruiting isn’t like posting a job on Career Builder. Job candidates expect a more personal, interactive approach when they’re on Facebook. Your social recruiting strategy should accomplish two goals:

• Sourcing—Obviously, your number one goal is finding the right applicants. Social media is a great place to do that because it’s where the largest pools of talent congregate.
• Transparency—Social media also helps job candidates get to know your company and establishes your identity as a desirable employer.

How to Attract the Right Candidates with Social Media

For most businesses, the question isn’t primarily whether they should engage in social media recruitment strategies. It’s how to create an effective strategy in the first place.

• Diversify—Establish a presence on multiple social media networks. Start with the Big Three (Facebook, Twitter, and LinkedIn) and then expand from there. The goal isn’t to have accounts at as many places as possible; rather, it’s to establish and maintain a presence on those networks that will bring the most benefit to your company.
• Use Social Referrals—Your job postings aren’t just appearing to your contact base. They’re also being shared with friends of friends, a process known as social referrals. Make the most of this opportunity by remaining in close contact with the movers and shakers at key companies.
• Engage—By interacting with your target audience, you not only present yourself as a transparent company but also gain insight into the identity and personality of potential job candidates.
• Marketing—Sell your company using the same marketing techniques you use to sell a product: brand promotion, target audience, strategy development, content creation, ad development, metrics, etc.
• Follow Up—Social media is becoming an essential tool for identifying desirable job candidates but don’t throw out the tried and true methods. Once you’ve narrowed down your pool of candidates, follow your normal protocol for interviews and follow-ups.

With more than 60% of adults maintaining a social media presence to some extent, social media recruiting places you in contact with the largest available pool of potential talent. It’s a trend you can’t afford to ignore.

Based in Salt Lake City, Utah, ProIQ serves clients across the country in their efforts to market smarter, Hire Smarter, and grow stronger.

Every company faces unique challenges and ProIQ believes that they should be met with innovative solutions. Their approach combines a passion for data with a love of digital marketing to develop solutions that drive results for talent acquisition, sales, and marketing teams. As a new division of Hire Velocity - an industry leader in Recruitment Process Outsourcing based in Atlanta, Georgia - ProIQ serves as a full-service digital marketing agency with a focus on attracting candidates using digital recruiting strategies.

Managing Director, Sara West, will be leading ProIQ in focusing on Digital Advisory and Talent Advisory solutions. Previous to her new role, West was the Director of Strategic Development at Hire Velocity where she helped shape brand strategy to build market awareness, develop inbound and outbound lead strategies to acquire new customers. Before joining Hire Velocity, Sara served as an Investment Banking Financial Analyst for Signal Hill Capital Group (now DCS Advisory) in New York, where she specialized in the IT services and IT security software sectors. There, she played a pivotal role in researching, evaluating, and executing major deals, completing extensive due diligence for both buy-side and sell-side transactions.

“I’m excited to help companies implement innovative digital strategies, like social media and programmatic job advertising, to better position themselves in a fast-paced hiring world. In today’s candidate-driven job market, it’s important for companies to implement strategies that will not only attract candidates but also position them as an employer of choice,” explains West, “What makes ProIQ different from your typical agency is that we’re laser-focused on quantitative results. Yes, we’re creative but at the end of the day everything is about the numbers.”

ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing. By employing a team that has decades of experience in talent acquisition, marketing, sales, operations, data analytics, corporate strategy, and finance, they’ll be able to develop unique digital, data-based solutions that address even the toughest human capital and digital marketing challenges.

About ProIQ

ProIQ is a strategic partner for companies that want to build both great teams and great businesses. By engaging to understand their clients’ unique needs, they create digital and talent strategies that deliver the solutions required to drive success. ProIQ leverages digital marketing expertise to help clients build their employer brand, effectively market to and attract candidates, and identify new talent markets with recruitment marketing, employer branding, and location analysis. Its digital advisory solutions will support clients’ digital marketing strategy with social media marketing, website development, content marketing, search engine marketing, and email marketing.

About Hire Velocity

Hire Velocity designs talent strategies that build great teams and great businesses. They are a proven leader in Human Capital Solutions and trusted by companies for customized Recruitment Process Outsourcing (RPO), Search, and Talent & Digital Advisory solutions. Hire Velocity partners with clients across nearly every industry to solve recruiting challenges and achieve sustained outcomes. Consistently recognized as a partner that goes the ‘extra mile’, they are devoted to delivering outstanding customer service.

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Client: Goldleaf Farms

Scope: Branding, Content Marketing, Website Design & Development, Social Media Marketing, Search Engine Optimization (SEO)

Visit www.goldleaffarms.com

Project Description:

Goldleaf Farms is an ornamental tree farm based outside of Atlanta with nearly 300 acres between 2 farms in Georgia and Mississippi. As ‘Growers of Distinct Trees’, Goldleaf Farms was looking to modernize its brand with a new mobile-enabled website and online store, social media presence, and overall digital identity. ProIQ worked with Goldleaf Farms to bring the owner, Phil Cates’, vision to life with a unique website design and presence.

New Website Design with Online Store

The ProIQ team partnered with Phil to highlight drone footage of the Georgia farm throughout the website as well as the 150+ varieties of trees on the new mobile-enabled online store. By using the category and tag functionality to group the unique characteristics of each tree species, customers can identify the optimal tree based on height, spread, shape, foliage, fall color, farm location, genus, species and cultivar.

DIgital Identity Redesign + Video Marketing

Working with Phil, ProIQ developed a strategy to refresh the company’s identity across the social media platforms and on Google to drive greater brand awareness and organic traffic to the website.